Marketing Executive

• Nov 2022 - Present

As a marketing executive at Anatomy, I work with London’s biggest BIDs on their journey towards becoming destination brands. My primary responsibilities involve handling client communications, event marketing, social media strategy, new brand development, and planning for Vauxhall’s destination brand. Being part of a growing team, I've had the opportunity to conduct competitor research, build audience segmentation and website content strategy for new destination brands like the City of London. My role also involves internal and external stakeholder management, team resource planning and allocation, end-to-end project management and integrated campaign strategy including naming, brand identity, and launch. Show less

Associate Account Manager

• Aug 2020 - Apr 2021

Being an Associate Account Manager, I managed Client Servicing and Communications for multiple brands including 2 leading conglomerates of India, devised and executed engaging digital content, influencer strategies, and sustainability campaigns for FMCG and technology brands. My role also involved defining the packaging, logos, store displays, tags, and other digital brand assets for emerging brands in India, Japan & Taiwan markets.

Social Media Strategist

• Nov 2019 - Aug 2020

As a Social Media Strategist, my job involved writing social media content and blogs for campaigns and pitches for enhanced communication strategy as well as planning website flow and content for international tech and education startups as well as national brands.

Social Media Marketing Trainee

• Aug 2019 - Oct 2019

Brand Consultant

• Apr 2019 - Jul 2019

XZEDS is a new-age startup that focuses on business and individual transformation through skilling. I helped the founders establish the brand identity and have had an active role in reviewing their social media strategy. XZEDS is a new-age startup that focuses on business and individual transformation through skilling. I helped the founders establish the brand identity and have had an active role in reviewing their social media strategy.

Client Servicing Intern

• May 2018 - Jun 2018

In Weber Shandwick I interned with the Client Servicing department. In my time there, I conducted daily content tracking along with client research, created a journalist database, and wrote interview transcripts, drafted various press releases, media invites, and pitch emails, prepared weekly, monthly, and quarterly coverage reports, and wrote articles; researched and proposed potential article topics for the client. In Weber Shandwick I interned with the Client Servicing department. In my time there, I conducted daily content tracking along with client research, created a journalist database, and wrote interview transcripts, drafted various press releases, media invites, and pitch emails, prepared weekly, monthly, and quarterly coverage reports, and wrote articles; researched and proposed potential article topics for the client.

Client Servicing Intern

• Nov 2017 - Dec 2017

I interned with the Client Servicing department in Wizcraft where I helped organize and manage multiple events ranging from international conferences to corporate and cultural events while working and coordinating with clients from companies like Adobe, Bosch, Xiaomi, and Amazon. I also worked on the client briefs for events like the Toyota Auto Expo 2018 and prepared pitch presentations for clients. I interned with the Client Servicing department in Wizcraft where I helped organize and manage multiple events ranging from international conferences to corporate and cultural events while working and coordinating with clients from companies like Adobe, Bosch, Xiaomi, and Amazon. I also worked on the client briefs for events like the Toyota Auto Expo 2018 and prepared pitch presentations for clients.