Experience

Redica Systems

• United States
• Information Services
• 1 - 100 Employee

• Senior Data Engineer

  • Jun 2023 - Present

  Pleasanton, California, United States



Amazon

• United States
• Software Development
• 700 & Above Employee

• BI Engineer - II

  • Nov 2020 - Jun 2023

  Seattle, Washington, United States - Worked on all things analytics around the consumer payment product - Buy Now Pay Later, for Amazon NA - Collaborated with Product Managers to provide analytical support on consumer shopping patterns and high selling product categories to understand BNPL performance - Worked with Marketing Managers to analyze metrics and customer interaction with marketing campaigns, to devise more targeted and effective communication for different events - Worked with the Data… Show more - Worked on all things analytics around the consumer payment product - Buy Now Pay Later, for Amazon NA - Collaborated with Product Managers to provide analytical support on consumer shopping patterns and high selling product categories to understand BNPL performance - Worked with Marketing Managers to analyze metrics and customer interaction with marketing campaigns, to devise more targeted and effective communication for different events - Worked with the Data Engineering team to build a scalable self-service dataset for BNPL for Amazon NA

• Data Engineer - II

  • Oct 2019 - Nov 2020

  - Built a simple Flask application that will accept user input and display corresponding data from the underlying table for quick analysis and to provide autonomy to non-tech users - Analyzed data around shipment packaging in order to optimize package sizes for cost reduction



Noodle.ai

• United States
• Software Development
• 100 - 200 Employee

• Data Engineer

  • Jul 2017 - Aug 2019

  Bengaluru, Karnataka, India - Was responsible for data preparation and transformation for a 3P logistics company to build features for a labor prediction model in collaboration with the data science team - Built an end-to-end data pipeline and metrics for a fleet health product, using which, features were created to predict breakdowns of fleet to facilitate predictive maintenance as opposed to corrective maintenance



Carnegie Mellon University - Tepper School of Business

• United States
• Education Administration Programs
• 200 - 300 Employee

• Graduate Teaching Assistant

  • Jan 2017 - May 2017

  Pittsburgh, Pennsylvania, United States



PayPal

• United States
• Software Development
• 700 & Above Employee

• Marketing Analytics Intern

  • May 2016 - Jul 2016

  Singapore - Identified customers with a high likelihood of activating (businesses who start receiving) to devise more targeted and tailored marketing content - Retrieved the number of APAC merchants in 2015 who had their business names as email domains and compared this number and the revenue received with the ones who have the more common domains (gmail, yahoo etc.) - This was further filtered to see how many of them are signing up organically in order to identify potential customers at… Show more - Identified customers with a high likelihood of activating (businesses who start receiving) to devise more targeted and tailored marketing content - Retrieved the number of APAC merchants in 2015 who had their business names as email domains and compared this number and the revenue received with the ones who have the more common domains (gmail, yahoo etc.) - This was further filtered to see how many of them are signing up organically in order to identify potential customers at the time of signup as this will give a longer period to target markets and conduct effective activation programs Show less



Department of the Premier and Cabinet, Government of South Australia

• Australia
• Government Administration
• 400 - 500 Employee

• Marketing Analytics Intern

  • Jan 2016 - Apr 2016

  Adelaide, Australia - Worked with the Strategic Engagement Team to aid in analyzing data collected on the YourSAy and Better Together websites in order to increase engagement and member acquisition rates by making use of inbound marketing techniques - Segmented members based on data collected in order to target online communication effectively - Evaluated the YourSAY and Better Together website traffic and user flow using Google Analytics in order to find potential engagement points to involve… Show more - Worked with the Strategic Engagement Team to aid in analyzing data collected on the YourSAy and Better Together websites in order to increase engagement and member acquisition rates by making use of inbound marketing techniques - Segmented members based on data collected in order to target online communication effectively - Evaluated the YourSAY and Better Together website traffic and user flow using Google Analytics in order to find potential engagement points to involve members and provide content relevant to the market segments - Worked on making YourSAy and Better Together more reachable and segment organic traffic to significant landing pages and improvise on the existing content strategy - Prepared a detailed report elucidating effective Digital Marketing practices to enhance member activity and expand the reach Show less



Decathlon Sports India

• India
• Retail
• 700 & Above Employee

• Digital Marketer

  • Nov 2014 - May 2015

  Bangalore, India - Was involved with nation wide design of email marketing content and analyses of metrics - Collaborated with a startup to potentially propose the automation of any digital communication sent to customers across India with respect to marketing and post purchase feedback - SEO and keyword tracking for swimming (Nabaiji) and water sports (Tribord) brands to create more specific metadata and increase awareness in the target audience