Experience

NUS Faculty of Arts and Social Sciences

• Singapore
• Higher Education
• 1 - 100 Employee

• Associate Director, Strategic Outreach and Communications

  • 2018 - Present

  A leading global university centred in Asia, the National University of Singapore (NUS) consistently within the top 20 universities in the world, is Singapore’s flagship university, offering a global approach to education and research with a focus on Asian perspectives and expertise. The Faculty of Arts & Social Sciences (FASS) is one of the earliest established faculties in the National University of Singapore (NUS) with its origins dating back to 1929, also one of the largest faculties at NUS, with 6,000 undergraduate and 1,000 post graduate students at any given time.Primarily responsible for enhancing FASS’ reputation and relations with a wide range of stakeholders. Working closely with Faculty management to provide strategic oversight over its corporate communications strategies and initiatives to 16 departments and its associated research centres.



IPRS (Institute of Public Relations of Singapore)

• Singapore
• Public Relations and Communications Services
• 1 - 100 Employee

• IPRS Accreditation Board, Council Committee Chair

  • 2020 - Present

  The IPRS Accreditation Board members are nominated by senior Public Relations professionals and selected by the IPRS Council. Each has a minimum of 12 to 15 years of experience in their respective fields, and has a breath of PR knowledge, both theoretical and practical.

• Vice President

  • 2019 - 2021

  IPRS is a self-regulating accreditation body that sets international benchmark standards for Public Relations professionals in Singapore. Launched in 2000, the IPRS Accreditation Scheme is a distinctive recognition for PR professionals who have demonstrated strategic thinking, broad knowledge and experience in the field, and at the same time exhibited high standards of professionalism, commitment to the profession and code of ethics. See less



University of Central Asia (Aga Khan Development Network)

• Founding Director of Communications & Marketing

  • 2009 - 2017

  As the Director of Communications and Marketing I spearheaded the University of Central Asia’s (UCA) communications and marketing strategy; convened, enabled and coordinated communications efforts across the University to ensure consistency, synergies and cross-fertilisation of knowledge and best practice; and served as a member of the University’s leadership team.Led the Communications and Marketing team and the UCA Communications and Marketing Network (a university-wide platform for staff liaisons to enhance communications skills and opportunities) and other internal capacity building efforts. Advised the University leadership on general, special events, crisis communications and represent the function in any University-level committees.► Established systems, protocols, standards and training for communications across UCA to increase effectiveness, consistency and efficiency.► Mentored AKDN, Central Asia staff exposure to university operations, international best practices and to build their professional skills.Notable Achievements:► Supported student recruitment efforts for two undergraduate cycles and three summer camps with an effective advertising and marketing campaign, resulting in a doubling of applicant numbers (522 to 1,113) for 80 undergraduate placements.► Revamped the University website thrice at zero cost, saving the institution up to $100,000 each time.► Since 2014-15, established and grew social media channels, e.g. Facebook, Twitter, Instagram, and LinkedIn. Facebook by 400%. Combined these channels give us reach to an active online audience of 80,000 from Central Asia.► Achieved 400,000 page views. Grew the mailing list to 11,000 subscribers from 70 countries and achieved an average (higher than industry standard) open rate of 23%.► Established relations with press corps producing 30-50 stories, with over 300 media mentions in global media channels.

• Managing Editor, University of Central Asia News

  • 2013 - 2016

  Keep a finger on the pulse of the University of Central Asia through its quarterly news magazine. Available online at: http://www.ucentralasia.org/resources.asp#Newsletters



NCC Education

• 1 - 100 Employee

• Examination & Curriculum Reviewer

  • 2005 - 2010

  Curriculum Innovation and Quality Assurance: Assessed examination papers and curriculum for mass communication courses on News/Feature Writing, Business Communications, Cultural Communications, Public Relations, Radio/TV Journalism and Marketing Communications. Reviewed and evaluated grading standards and consistency across centres worldwide. Curriculum Innovation and Quality Assurance: Assessed examination papers and curriculum for mass communication courses on News/Feature Writing, Business Communications, Cultural Communications, Public Relations, Radio/TV Journalism and Marketing Communications. Reviewed and evaluated grading standards and consistency across centres worldwide.



Republic Polytechnic

• Singapore
• Higher Education
• 700 & Above Employee

• Senior Lecturer, Founding Faculty; Industry Internship Co-Founder; Subject Chair

  • 2007 - 2009

  Developed curriculum design for Media Writing, Visual Communications and pioneer member of the Diploma in Mass Communication (previously known as Diploma in Information and Communication Design) academic team.Notable Achievements:► Co-developed curriculum for Visual Communications.► Worked with external clients such as the Singapore Sports Council and the National Community Leadership Institute (NACLi) to deliver commercial courses. Examples of training conducted by staff include Media Management, Budgeting for Events, and Communicating in Challenging Situations.► In-charge of organising the Centre’s inaugural orientation day camp for 80 1st year students, overseeing all aspects including supervising 15 staff and 15 student leaders.► Negotiated internships with ten employers for 25 RP students. I co-interviewed, selected, placed, supervised and mentored the students for their eight-week internship programme.► Managed 15 staff who oversaw 110 final year student projects through project development, milestones, documentation and assessment.► Organised field trips for 200 students to visit the Police Heritage Centre, and the Singapore Harmony Centre. Journalistic outcomes included 800-word news stories coupled with interviews and feature reports of their visits.► Received two WOW Awards (The RP WoW! Award is an employee recognition programme awarded to staff for their outstanding work performance.)



Leonardo Electronic Almanac (LEA) - peer reviewed journal (MIT Press)

• Editor in Chief

  • 2000 - 2009

  ► Leadership and Coordination: Led a four-member team to publish 108 issues with ten peer-reviewed essays each.► Institution Building: Established an international editorial peer review board of 100 prominent academics, practitioners and experts in the art, science and technology fields.► Innovation and Expansion: Launched unique and widely acclaimed resources strengthening the journal’s profile and brand: LEA Bibliographies, a peer-reviewed primer to seminal texts for use in art, science and technology curriculum; LEA’s Luminaries of Art, Science and Technology, featuring pioneers with significant intellectual contributions to the international community; LEA Curriculum, providing academics with access to curriculum developed and taught by experts from universities around the globe; and LEA Discussion (LEAD), accompanying selected Special Issues; with live moderated discussion forums facilitating critical discourse. ► Fundraising and Partnerships: Partnered with the U.S.-based Rockefeller Foundation to support the Global Crossings mandate, a first of its kind, through a grant of US$56,000 showcasing international artists and scholars.



fine Art forum (Art and Technology Internet News Service), Australia/USA

• Editor-in-Chief

  • 1999 - 2009

  ► Leadership and Coordination: Led a 20-member team on all aspects of publication. Oversaw publication of 100 issues, including ten curated galleries.► Commitment to Professional Development: Trained 40 students in the editorial production.► Fundraising and Partnerships: Established strategic alliances with arts technology organisations throughout the Asia Pacific with a particular focus on developing countries. Introduced a financially sustainable model through government grants raising AU$64,000, transitioning the service from a volunteer-led organisation to a professional publication through an innovative partnership with the Australia Council for the Arts. ► Advocacy and Outreach: Produced a 15th Anniversary commemorative digital archive for distribution to libraries worldwide, mainly developing countries; Curated an international film programme which travelled to eight countries, featuring 14 artists.



TheIsmaili.Org

• Editorial Team

  • 2007 - 2008

  Part of the five-member global consulting team assembled to conceptualise, design and develop the international community news website Part of the five-member global consulting team assembled to conceptualise, design and develop the international community news website



Murdoch University

• Australia
• Higher Education
• 700 & Above Employee

• Lecturer

  • 2007 - 2008

  Lectured Bachelor of Communication (Journalism) students in Media Law & Ethics.Joint degree programme offered by Murdoch University and SMF Institute of Higher Learning (formerly SMa Institute of Higher Learning) established in 2005. Lectured Bachelor of Communication (Journalism) students in Media Law & Ethics.Joint degree programme offered by Murdoch University and SMF Institute of Higher Learning (formerly SMa Institute of Higher Learning) established in 2005.



Middle East Insurance Review

• Singapore
• Book and Periodical Publishing
• 1 - 100 Employee

• Editorial Consultant

  • Oct 2006 - Dec 2006

  Steered the editorial direction of the inaugural publication, and sourced for network of contacts in the Middle East including re-insurers, government legislators and major industry players. Wrote country reports on the Middle East and North Africa takaful and insurance industry. Steered the editorial direction of the inaugural publication, and sourced for network of contacts in the Middle East including re-insurers, government legislators and major industry players. Wrote country reports on the Middle East and North Africa takaful and insurance industry.



Aga Khan Foundation

• Switzerland
• Non-profit Organizations
• 300 - 400 Employee

• Consultant

  • Jan 2002 - Dec 2003

  Leadership and Implementation: Conceptualised and developed website for 18 schools and seven hospitals in East Africa and South and Central Asia; AgaKhanSchools.org and AgaKhanHospitals.org. Established a news production model and trained staff to develop website content. Leadership and Implementation: Conceptualised and developed website for 18 schools and seven hospitals in East Africa and South and Central Asia; AgaKhanSchools.org and AgaKhanHospitals.org. Established a news production model and trained staff to develop website content.



School of Film & Media Studies, Ngee Ann Polytechnic

• Singapore
• Higher Education
• 1 - 100 Employee

• Lecturer (Digital Media), Subject Chair; Academic Excellence Team Chair; Curriculum Developer

  • 2001 - 2003

  ► Leadership and Coordination: Taught web architecture, design, development and content management skills. Led a staff team of seven to improve content, format and design of School website.► Innovative Curriculum Design: Developed curriculum for Web Design Applications (WDA). Co-conceptualised Creating Online Content; a new module for the Ngee Ann School of Inter-Disciplinary Studies. Introduced advanced protocols and pedagogy for WDA through new assessment techniques, reflective and self-paced learning.► Mentorship and Capacity Building: Supported students on 10-week internship programme resulting in two students shortlisted and one winning the Best Internship Report Award. Mentored student group that won inaugural Institute of Public Relations Singapore Student Creative Award 2001 in Interactive Web Design.



Singapore International Film Festival

• Movies, Videos, and Sound
• 1 - 100 Employee

• Publicist

  • Jan 2001 - Jun 2001

  Responsible for press liaison/publicity strategy, on-line web coordination, and information architecture Responsible for press liaison/publicity strategy, on-line web coordination, and information architecture



QUT (Queensland University of Technology)

• Australia
• Higher Education
• 700 & Above Employee

• Associate Lecturer (Online Journalism), Curriculum Developer, Tutor, Practicum Leader

  • 1998 - 2001

  ► Innovative Curriculum Development: Established online journalism as a structured subject, News Production (Online); developed hardware/software training and introduced students to Computer-Assisted Reporting concepts, web design and essential Internet skills.Co-developed Mastering Online Communications module, later implemented as Fundamental Media Skills for the Workplace when the Journalism School transitioned into Creative Industries Faculty.► Strategic Design: Seconded to Queensland University of Technology, Creative Industries Journalism discipline, to enhance flagship online student paper Communique Online.► Leadership and Instruction: Taught all levels of journalism students; Journalism Information Systems & Journalist Inquiry, Ethics and News Production. Supervised students in the production of more than 20 issues of Communique Online, the University’s flagship digital newspaper, winning two Journalism Education Association Australia awards.



Singapore Police Force

• Singapore
• Law Enforcement
• 700 & Above Employee

• Reporter

  • 1996 - 1999

  Information Officer, and Police Life Writer. Became the first junior officer in this position. Responsible for the monthly production of Police Life magazine, reaching 15,000 officers, and involved with high-level delegate and government official visits from the region. Produced commemorative video, a 150-page 21st anniversary commemorative book, and organised serious of police events. Information Officer, and Police Life Writer. Became the first junior officer in this position. Responsible for the monthly production of Police Life magazine, reaching 15,000 officers, and involved with high-level delegate and government official visits from the region. Produced commemorative video, a 150-page 21st anniversary commemorative book, and organised serious of police events.