Data Analyst

• Jun 2023 - Present

Research Associate

• Apr 2022 - Jun 2023

• Analyzed internal and external data using Statista, ZoomInfo, Salesforce and Excel. • Researched campaigns by identifying industry trends, opportunities, and current events to develop ideas for target companies/campaigns along with internal content generation. • Developed, implemented and maintained a comprehensive events calendar that provided sales personnel with a streamlined process for identifying and prioritizing potential sales opportunities. • Generated leads, enriched data and created Salesforce reports for internal use. • Assisted with training in relevant platforms and industry specifics. Show less

Market Research Analyst

• Mar 2020 - Jan 2022

• Identified ideal client profiles/companies for product targeting using ZoomInfo, Sales Navigator, Google Trends etc. • Collected, organized, and analyzed information to increase VAT knowledge and understanding within the sales team. • Assisted with CRM platform (Salesforce) and generation of reports to enable management to accurately monitor sales. • Management and distribution of incoming leads from platforms such as Lead Forensics, Intercom and HubSpot. • Managing Lead Researchers. Show less