Experience

Canadian Marketing Association

• Canada
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Coordinator

  • Oct 2022 - Oct 2023

  Toronto, Ontario, Canada o Worked with marketing team to develop social media campaigns across all three brands o Drafted copies via Google Docs by researching events and writing copy to appeal to each demographic o Created graphics with Canva and scheduled and published posts for all brands via Hootsuite on LinkedIn, Facebook, and Instagram o Created Instagram stories, edited and added videos on YouTube when necessary o Selected engaging and relevant images for brand thought leadership posts as… Show more o Worked with marketing team to develop social media campaigns across all three brands o Drafted copies via Google Docs by researching events and writing copy to appeal to each demographic o Created graphics with Canva and scheduled and published posts for all brands via Hootsuite on LinkedIn, Facebook, and Instagram o Created Instagram stories, edited and added videos on YouTube when necessary o Selected engaging and relevant images for brand thought leadership posts as required o Collaborated and communicated cross-functionally with other internal teams across organization as needed o Boosted social engagement of Instagram channel to 125% in first quarter (Jan-March 2023) compared to last quarter of previous year (Oct-Dec 2022) o Did various research in order to create engaging and compelling posts on social media channels o Increased LinkedIn channel followers from 41k to 44k from Oct 2022 - Aug 2023 o Interacted with followers, comments, and assisted in gaining presence and reach on social media o Deployed emails with ClickDimensions, with advanced find function to build distribution lists o Created and segmented marketing lists with Microsoft Dynamics D365 for personalization; additionally collaborated with events team for post-event emails o Made updates to Linktree by adding in links when needed o Took part in weekly meetings and assisted in weekly reports + assisted in and maintained content calendars o Pulled email stats from Klaviyo; additionally pulled social media stats from Hootsuite Analytics to contribute to comprehensive marketing report o Efficiently communicated with marketing team to come up with strategies in order to meet goals and objectives and shared results upon completion in mid-year review o Effectively communicated about various tasks through Asana and asked for assistance whenever required o Took pictures at CMA events for promotional purposes and ensured that they were placed in right electronic file Show less



Ventmere Ltd.

• Canada
• Technology, Information and Internet
• 1 - 100 Employee

• Social Media Assistant

  • Jul 2021 - Sep 2021

  Markham, Ontario, Canada o Oversaw two of Ventmere's clients' social media pages and answered customer queries o Interacted with followers, commented on likeminded social media posts, and assisted in gaining presence and reach on social media. o Social Media Auditing on Instagram o Created posts via Canva and scheduled them via Heropost and Later for Twitter, Facebook, Instagram, and Pinterest; additionally used Facebook Creator Studio and Publishing Tools occasionally and manually posted for Tiktok, Youtube… Show more o Oversaw two of Ventmere's clients' social media pages and answered customer queries o Interacted with followers, commented on likeminded social media posts, and assisted in gaining presence and reach on social media. o Social Media Auditing on Instagram o Created posts via Canva and scheduled them via Heropost and Later for Twitter, Facebook, Instagram, and Pinterest; additionally used Facebook Creator Studio and Publishing Tools occasionally and manually posted for Tiktok, Youtube, Instagram stories and Pinterest o Assisted Public Relations assistant in reaching out for collaborations from similar accounts and social media influencers in order to gain more Instagram reach and attract more followers o Basic experience in Gleam; promoted giveaways o Observed Instagram and Facebook insights daily and also observed insights on Later o Utilized websites such as HashtagStack and MetaHashtags along with Later hashtag suggestions and Tiktok popular hashtags to determine and analyze trends for SEO purposes Show less



Seneca Polytechnic

• Canada
• Higher Education
• 700 & Above Employee

• Social Media Marketing Intern

  • Jan 2021 - Apr 2021

  Markham, Ontario, Canada o Collaborated with and customized Seneca Tourism website via Squarespace o Wrote transcriptions of certain events to add on website o Effectively communicated with internal staff in School of Hospitality and Tourism for website content purposes o Created compelling social media posts on Canva for tourism and festivals around the world to increase presence and brand awareness of Seneca School of Tourism o Extensively researched sufficient and appropriate content to create blogs on… Show more o Collaborated with and customized Seneca Tourism website via Squarespace o Wrote transcriptions of certain events to add on website o Effectively communicated with internal staff in School of Hospitality and Tourism for website content purposes o Created compelling social media posts on Canva for tourism and festivals around the world to increase presence and brand awareness of Seneca School of Tourism o Extensively researched sufficient and appropriate content to create blogs on tourist places and festivals on website o Worked alongside marketing teams in order to successfully implement department goals Show less



The Bargains Group

• Canada
• Wholesale
• 1 - 100 Employee

• Social Media Intern

  • Jun 2018 - Aug 2018

  North York, ON o Conducted web product analysis in Sage BusinessVision to format inventory o Designed social media content for targeted ad campaigns o Created media publication transcript for SEO application o Assisted Marketing Manager with daily responsibilities o Volunteered at Project Water as part of Engageandchange o Obtained experience in email marketing



Lisa’s Cosmetics

• Merchandiser

  • May 2017 - May 2018

  Richmond Hill, Ontario, Canada o Provided exceptional customer services by answering customer inquiries and directing them to where they wanted to go o Acknowledged each customer with a friendly greeting; inquired about their bagging preference and placed purchased goods into bags o Sorted merchandise that is either returned or abandoned and ensured they went into the correct department o Stocked and rotated products regularly and communicated all merchandise needs or issues to appropriate manager.



L'Oréal Paris

• Cashier

  • Sep 2016 - Oct 2016

  Markham, Ontario o Performed cashier duties which included successfully executing financial transactions, organizing customer receipts in files, end of the day cash balancing o Assisted customers with their choice of product to increase sales and improve communication o Presented proficient customer service by handling customer inquiries, billing questions, and using interact services which included debit and credit transactions. Managed angry customers through proper instructed practices and protocols… Show more o Performed cashier duties which included successfully executing financial transactions, organizing customer receipts in files, end of the day cash balancing o Assisted customers with their choice of product to increase sales and improve communication o Presented proficient customer service by handling customer inquiries, billing questions, and using interact services which included debit and credit transactions. Managed angry customers through proper instructed practices and protocols o Aided in floor duties, which included cleaning up the work environment, making sure bags were not roaming and causing safety hazards Show less