Nira Worcman
Associate Director at Art Presse - Relações Públicas (RP) e Assessoria de Imprensa- Claim this Profile
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English Native or bilingual proficiency
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Portuguese Native or bilingual proficiency
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Spanish Professional working proficiency
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French Limited working proficiency
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Hebrew Elementary proficiency
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Bio
Steve Merrick
I hired Nira to establish a more dynamic and proactive Communications Department for BMS Brazil and was extremely pleased with her performance and the results. Just a few days into the role, I asked her to take the lead in organizing a CEO visit which went extremely well, and she was also able to organize an impactful article with a CEO interview in Exame Magazine at short notice. She was able to maximize the impact of other important external communication opportunities and was also very thoughtful around internal communication, making sure messaging was consistent and had a logical flow. She was good at aligning people around projects, being able to give a holistic picture of the objective. Finally, I was very impressed by the way she took accountability for updating things peripheral to communications but important to the company such as our crisis plan and the in-bound telephone menu. I can highly recommend Nira as a dynamic and effective communications professional.
LinkedIn User
Nira é uma brilhante executiva de Comunicação, profissional com alta capacidade técnica,talento, agilidade, adaptabilidade e muita inteligência.
Everson Message
Nira has an amazing knowledge and experience on brand and corporate communications. She is capable of building great cross-functional teams involving people from different countries. She is insightful and a nice team player. She helped me a lot in designing and honing the PR plans for Avastin, Tarceva and other brands. It was a great pleasure working with her.
Steve Merrick
I hired Nira to establish a more dynamic and proactive Communications Department for BMS Brazil and was extremely pleased with her performance and the results. Just a few days into the role, I asked her to take the lead in organizing a CEO visit which went extremely well, and she was also able to organize an impactful article with a CEO interview in Exame Magazine at short notice. She was able to maximize the impact of other important external communication opportunities and was also very thoughtful around internal communication, making sure messaging was consistent and had a logical flow. She was good at aligning people around projects, being able to give a holistic picture of the objective. Finally, I was very impressed by the way she took accountability for updating things peripheral to communications but important to the company such as our crisis plan and the in-bound telephone menu. I can highly recommend Nira as a dynamic and effective communications professional.
LinkedIn User
Nira é uma brilhante executiva de Comunicação, profissional com alta capacidade técnica,talento, agilidade, adaptabilidade e muita inteligência.
Everson Message
Nira has an amazing knowledge and experience on brand and corporate communications. She is capable of building great cross-functional teams involving people from different countries. She is insightful and a nice team player. She helped me a lot in designing and honing the PR plans for Avastin, Tarceva and other brands. It was a great pleasure working with her.
Steve Merrick
I hired Nira to establish a more dynamic and proactive Communications Department for BMS Brazil and was extremely pleased with her performance and the results. Just a few days into the role, I asked her to take the lead in organizing a CEO visit which went extremely well, and she was also able to organize an impactful article with a CEO interview in Exame Magazine at short notice. She was able to maximize the impact of other important external communication opportunities and was also very thoughtful around internal communication, making sure messaging was consistent and had a logical flow. She was good at aligning people around projects, being able to give a holistic picture of the objective. Finally, I was very impressed by the way she took accountability for updating things peripheral to communications but important to the company such as our crisis plan and the in-bound telephone menu. I can highly recommend Nira as a dynamic and effective communications professional.
LinkedIn User
Nira é uma brilhante executiva de Comunicação, profissional com alta capacidade técnica,talento, agilidade, adaptabilidade e muita inteligência.
Everson Message
Nira has an amazing knowledge and experience on brand and corporate communications. She is capable of building great cross-functional teams involving people from different countries. She is insightful and a nice team player. She helped me a lot in designing and honing the PR plans for Avastin, Tarceva and other brands. It was a great pleasure working with her.
Steve Merrick
I hired Nira to establish a more dynamic and proactive Communications Department for BMS Brazil and was extremely pleased with her performance and the results. Just a few days into the role, I asked her to take the lead in organizing a CEO visit which went extremely well, and she was also able to organize an impactful article with a CEO interview in Exame Magazine at short notice. She was able to maximize the impact of other important external communication opportunities and was also very thoughtful around internal communication, making sure messaging was consistent and had a logical flow. She was good at aligning people around projects, being able to give a holistic picture of the objective. Finally, I was very impressed by the way she took accountability for updating things peripheral to communications but important to the company such as our crisis plan and the in-bound telephone menu. I can highly recommend Nira as a dynamic and effective communications professional.
LinkedIn User
Nira é uma brilhante executiva de Comunicação, profissional com alta capacidade técnica,talento, agilidade, adaptabilidade e muita inteligência.
Everson Message
Nira has an amazing knowledge and experience on brand and corporate communications. She is capable of building great cross-functional teams involving people from different countries. She is insightful and a nice team player. She helped me a lot in designing and honing the PR plans for Avastin, Tarceva and other brands. It was a great pleasure working with her.
Experience
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Associate Director
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Apr 2016 - Present
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Consultant
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United States
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Advertising Services
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Corporate Communications and Public Relations
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Jul 2013 - Present
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Bristol-Myers Squibb
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United States
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Pharmaceutical Manufacturing
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1 - 100 Employee
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Head of Corporate Communications
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Jan 2012 - Jul 2013
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International Communications and Public Relations
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Jan 2010 - Jan 2012
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Roche Pharmaceuticals
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Brazil
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Personal Care Product Manufacturing
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1 - 100 Employee
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Head, Corporate Communications, Brazil and Latin America
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Feb 2004 - Oct 2009
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Máquina da Notícia,
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Brazil
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Professional Training and Coaching
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International communications strategist of leading Brazilian PR Agency
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1999 - 2003
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International communications strategist
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Dec 1994 - Jan 1999
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Senior Associate
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Feb 1990 - Oct 1994
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Freelance journalist
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Jan 1987 - Oct 1990
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Reporter
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Dec 1984 - Dec 1985
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Education
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USP - Universidade de São Paulo
BA, Journalism -
FGV - Fundação Getulio Vargas
BA, Public Administration -
Massachusetts Institute of Technology
Knight Science Journalism Fellowship -
New York University
MA, Journalism at the Science, Health and Environmental Reporting Program
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