Experience

GentleForces
• United Kingdom
• Marketing Services
• 1 - 100 Employee
• Project Management–Production

  • Mar 2021 - Present

Freelance
• Egypt
• Human Resources
• 1 - 100 Employee
• Project Management / Production

  • Jul 2020 - Feb 2021


SUPERIMPOSE

• United Kingdom
• Advertising Services

• Senior Producer

  • Oct 2019 - Jun 2020

  • Setting up production documents and relevant insurance to cover in-house productions. • Kicking off and managing timeline/status/scope of multiple projects. • Lead Producer on the agency’s adidas accounts, communicating status updates to company founder and director. • End to end planning, production and budget allocation of The Woolmark Company’s annual ‘International Woolmark Prize’ 2020. Including all social content and organisation of the fashion/awards show, together with events producer. • Briefing relevant production partners, ensuring all are aligned, and assets are delivered on time to ensure workflow is as smooth as possible. • Excellent financial organisation (estimating, budget management and reconciling). • Working closely with creative teams throughout the development process ensuring concepts are properly scoped and feasible in the allocated time and budget.



MADE.COM

• United Kingdom
• Retail
• 100 - 200 Employee

• Campaign Producer

  • Mar 2019 - Oct 2019

  • Worked closely with the creative, social, trading, legal teams and EU campaign managers to ensure the campaign concept is viable and adaptable across all markets and platforms, both ATL and BTL. • Worked with the teams mentioned above to ensure the campaign utilises the right key messaging, and features carefully selected product tailored for each platform/channel, aiming to ensure MADE are reaching their target audiences and are receiving optimum CTR, generating sales. • Produced shoots in influencer’s homes in London, Paris and Frankfurt. Negotiating talent fees, agreements and product placement. • Testing and launching the “Find your Style” website function across all regions, logging feedback/improvements for future updates. • Setting up Asana project timelines and briefs, assigning to the relevant team members from across Europe, enabling smooth and efficient workflow. • Managing and reconciling the campaign’s timeline and budget across all deliverable assets.



Nonsense London

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Creative Producer

  • Aug 2018 - Mar 2019

  • “Hero of the month” in my second month of employment, voted for by the agency for going the extra mile. • Managed the clearance and delivery for a plethora of radio, digital OOH, station take-over and digital display advertising. • Internal resource management, ensuring digital teams, creatives and designers are working to their strengths and that all live projects are briefed in on a day to day basis to make sure project timelines are adhered to. • Experienced in creating end-to-end project plans and managing budgets for charities including The British Heart Foundation and Cancer Research UK, dealing with sensitive issues and ensuring the correct information is communicated and approved by all stakeholders, including communications managers, patients and medical practitioners. • Managing creative development from briefing through to delivery, scheduling internal meetings, making sure creative is ready to present to account management and clients. • Collaborating with partner agencies to ensure the correct formats are delivered, enabling the repurpose of those assets across various platforms and channels.



U-Dox

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Creative Producer

  • Oct 2015 - Jul 2018

  • Managed global campaign budgets from €30K - €1.5M. Working with a range of photographers, directors, stylists, set designers, animators, production companies and developers to create high quality content. • Work on seasonal global campaigns for adidas Athletics and adidas Originals, ensuring smooth delivery of various assets, including print, online/digital, cinemagraphs, moving image for a wide range of social media platforms, retail, TV and cinema.• Ensuring all content is correctly licensed and meet any relevant legal requirements. • Successfully shot five campaign concepts within a four hour shoot window with Angelique Kerber.

• Producer

  • Jan 2012 - Oct 2015

  • Production Lead and curator on ‘Sneakers The Complete Limited Editions Guide’, published by Thames & Hudson. End to end planning and oversight from conception, copywriting and content production through to book launch and PR.• Production Lead and curator on ‘Sneakers The Complete App’ which won a silver Lovie award. My work included ideation, data input and management of CMS, wireframing for both app and microsite including site design and UX.• Client facing Lead Producer / Account Manager across the adidas ‘Futurecraft’ series, creating well received BTL moving image and stills content which were featured in ‘Dezeen’, ‘Architectural Digest’ and ‘GQ Magazine’. ‘Futurecraft - Leather’ won a gold Lovie award.

• Studio Manager

  • Oct 2010 - Jan 2012

  • Organising the office move and expansion from Soho to Shoreditch. Ensuring all staff, IT and telephone systems were set up, whilst work was never on hold.• Welcoming clients and guests for meetings, taking calls, booking meetings, flights and accommodation.• General office duties, such as setting up accounts with relevant service providers, switching accounts over if necessary and sourcing the best deals. Filing, diary management, staff holiday management, invoicing. • Organising Christmas parties and company events. • Maintaining a tidy and presentable studio. Ordering supplies, furniture, all in keeping with the studio’s aesthetic and identity.



Crooked Tongues Limited

• United Kingdom
• Retail

• Operations Manager

  • Sep 2008 - Oct 2009

  • Managed the transition of the independently run e-commerce site, warehouse, stock and customer service over to ASOS.com (plc). • Managed all customer service enquiries and issues during the transition. • Oversight and management of the transfer of stock management, inventory and coding system. • Uploading new content to e-commerce site. • Assistant buyer for women’s range of product on e-commerce site. • Contributing event/press photographer and writer for site’s content. • Managed the transition of the independently run e-commerce site, warehouse, stock and customer service over to ASOS.com (plc). • Managed all customer service enquiries and issues during the transition. • Oversight and management of the transfer of stock management, inventory and coding system. • Uploading new content to e-commerce site. • Assistant buyer for women’s range of product on e-commerce site. • Contributing event/press photographer and writer for site’s content.


Nike EMEA
• Design Consultant

  • Apr 2008 - Sep 2008