Experience

Ozone Group

• India
• Real Estate
• 100 - 200 Employee

• Senior Vice President - Marketing

  • Feb 2015 - Present

  Help the organisation grow at 3X speed. As a core team member, help build a rapidly evolving & young Ozone group brand in multiple geographies. Bring in strategic direction and drive strong preference for various Ozone group projects in Bangalore, Chennai and Mumbai. Help build a strong marketing team in Bangalore, Chennai, Mumbai, Dubai, Singapore & USA. Help the organisation grow at 3X speed. As a core team member, help build a rapidly evolving & young Ozone group brand in multiple geographies. Bring in strategic direction and drive strong preference for various Ozone group projects in Bangalore, Chennai and Mumbai. Help build a strong marketing team in Bangalore, Chennai, Mumbai, Dubai, Singapore & USA.



Karle Infra Pvt. Ltd.

• India
• Real Estate
• 200 - 300 Employee

• Vice President - Marketing & Sales

  • Apr 2014 - Feb 2015

  Provide Strategic direction to Sales ,Marketing, CRM, to guide the Management Board, for Karle Infra Projects and Karle Housing Pvt Ltd, for all verticals of Residential, IT SEZ, Retail & Hospitality. Briefly, make every interaction of the customer with the Karle Brand a rewarding one. Provide Strategic direction to Sales ,Marketing, CRM, to guide the Management Board, for Karle Infra Projects and Karle Housing Pvt Ltd, for all verticals of Residential, IT SEZ, Retail & Hospitality. Briefly, make every interaction of the customer with the Karle Brand a rewarding one.



Vaswani Group

• India
• Real Estate
• 1 - 100 Employee

• Head - Marketing, Sales & CRM

  • Nov 2011 - Apr 2014

  Business Planning for proposed new launches and on-going projects, to help scale up business. Build a strong corporate brand for the group. Implement new systems & processes to help the organisation move the next level. Work on enhancing customer connect with the Corporate & project brands. Business Planning for proposed new launches and on-going projects, to help scale up business. Build a strong corporate brand for the group. Implement new systems & processes to help the organisation move the next level. Work on enhancing customer connect with the Corporate & project brands.



Mantri Developers Pvt. Ltd.

• India
• Real Estate
• 400 - 500 Employee

• General Manager - Marketing

  • Feb 2010 - Oct 2011

  Head Marketing & Sales Head Marketing & Sales



Madison World

• India
• Advertising Services
• 500 - 600 Employee

• CEO for Outsel Promotions

  • Oct 2006 - Jan 2010

  CEO for their non-mass Media business CEO for their non-mass Media business



Spero Marketing

• Bangalore & NCR

• Founder Director

  • Mar 2004 - Aug 2006

  I had launched a new start up Marketing Services company. Worked extensively on Taj Mahal teas, Bru, King Fisher, Haywards & Volvo brands. Sold my start up to Madison Communication. I had launched a new start up Marketing Services company. Worked extensively on Taj Mahal teas, Bru, King Fisher, Haywards & Volvo brands. Sold my start up to Madison Communication.



Kankei Relationship Marketing Services

• Bangalore

• Director South

  • Jul 2002 - Jul 2004

  General Manager responsible for new business development and client servicing. Worked on customer acquisition and retention using databases and tele-calling for ICICI cards, insurance, HDFC bank, Levis, and JTI. General Manager responsible for new business development and client servicing. Worked on customer acquisition and retention using databases and tele-calling for ICICI cards, insurance, HDFC bank, Levis, and JTI.



Euro RSCG Worldwide, Bangalore – June 2001 to May 2004 General Manager

• Bangalore

• General manager

  • Jun 2001 - Jun 2002

  Headed Euro RSCG 4D India, the direct and digital marketing agency network of Euro RSCG with responsibility for profitability, strategy, business development and account management.Developed new clients like: Good Year, Britannia, StorageTek, Cranes Software, Tally Solutions, Adrenalin eSystems and Borland. Ran a database led ‘closed loop’ lead generation & management program for Dell for its PCs, Notebooks, Workstations and Servers, targeted at the HSMB segment. This has been a primary lead generation tool for Dell since it started and has been adapted as best practice across Asia-Pacific region. Developed a vertical specific communication strategy and execution for StorageTek with duel purpose of Brand building and Funnel creation for its Enterprise customers. Developed the complete corporate advertising campaign for StorageTek which won the Gold in the Corporate Campaign Category at Chennai Ad Club Awards 2004. Created a successful integrated campaign and efficiency matrix for PCD for its SMB prospects for Dell across verticals. Show less



McCann - Erickson

• Bangalore

• Associate Account Director

  • Mar 1999 - May 2001

  To deliver the agency’s Mission of making extraordinary things happen for our clients and their customers. Was responsible for effectively managing a portfolio of businesses of assigned clients or Accounts. Drive the strategic direction of each campaign for respective brand and ensure the creative work is both, brand and strategically focused. I demonstrated exceptional business skills and salesmanship (concept selling). Was handling large brands like – BPL Appliances, BPL Mobile, ITC foods and New Business Development. Was responsible for Annual Brand Planning formulating & Managing Brand Image trajectory on key mind measures. Show less



Saatchi & Saatchi

• Kolkata, Chennai and Bangalore

• Group Account Manager

  • Aug 1995 - Feb 1999

  Started as Account Supervisor and was promoted to Group Account Manager. I was the main point of contact on Tata Tea brand, one of the biggest Accounts of the agency at that point in time. Have launched Tata tea in Karnakata and Andhra Pradesh. Have worked extensively in product development and Test Marketing of Tata Agni Tea. Was also overseeing other accounts like UTI, Link Pens, Sterling Resorts, Maxworth Homes, Sonata Software, Visa payment Systems Was responsible for managing that account and maintaining client relationship and business growth. My responsibility also included the management of budgets with the client, be there for conflict resolutions, ensure timely deliverables, oversee creative. Because of my excellent client relationship on Visa, I was deputed to client side to manage the brand as client. Use to report to Brand Director of Visa in Singapore. Show less



Rediffusion DY&R

• Kolkata

• Account Supervieor

  • Apr 1993 - Jul 1995

  Worked with Rediffusion DY&R Kolkata. Worked on brands like Dunlop Types, Eveready Batteries. Worked with Rediffusion DY&R Kolkata. Worked on brands like Dunlop Types, Eveready Batteries.



Kamerad News

• Bangalore

• Account Supervisor

  • Jul 1992 - Jul 1993

  Worked on BPL Televisions and other entertainment electronics in client servicing and account planning. Worked on BPL Televisions and other entertainment electronics in client servicing and account planning.



Corporate Voice, MAA Bozel

• Bangalore

• Account Supervisor

  • Jun 1991 - Jun 1992

  Worked on Direct Marketing on Kirloskar Electric, Amara raja batteries, Madura garments in client servicing. Worked on Direct Marketing on Kirloskar Electric, Amara raja batteries, Madura garments in client servicing.



HINDUSTAN THOMPSON ASSOCIATES PRIVATE LIMITED

• Kolkata Area, India

• Systems Executive

  • 1990 - 1991

  Worked as Systems Executive initially. Later worked in Direct Marketing, as a part of client servicing team on ITC Classic Financial, ITC Wills cigarette brands. Worked as Systems Executive initially. Later worked in Direct Marketing, as a part of client servicing team on ITC Classic Financial, ITC Wills cigarette brands.