Experience

Digi Marketers

• Australia
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Executive

  • Jan 2023 - Present



IFB Appliances

• India
• Consumer Goods
• 300 - 400 Employee

• Freelance Content Developer

  • Sep 2022 - Present



Color Blind Communication

• India
• Advertising Services
• 1 - 100 Employee

• Freelance Consultant

  • May 2021 - Aug 2022

  • Developed and enhanced content for Color Blind Communication website leading to brand awareness and lead generation • Created branding stories for increasing awareness, brand visibility, and reach • Developed blog content using SEO techniques for product promotion to ensure wider reach • Developed and enhanced content for Color Blind Communication website leading to brand awareness and lead generation • Created branding stories for increasing awareness, brand visibility, and reach • Developed blog content using SEO techniques for product promotion to ensure wider reach



Extramarks Education India Pvt. Ltd.

• India
• E-Learning Providers
• 700 & Above Employee

• Senior Business Development Executive

  • Aug 2020 - Apr 2021

  • Managed Salesforce CRM system for tracking ~2000 potential customers’ activities, identifying sales opportunities, recording customer interactions and progress for sale closure • Increased team sales revenue by ~30% in the first quarter of joining • Handled 100 prospect calls and 3 scheduled counselling sessions and demonstration of product daily leading to big ticket sales every month • Achieved weekly revenue target from cold clients by product mapping, handling objections, and negotiating Show less



Hesa

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Strategist

  • Apr 2019 - Aug 2019

  • Managed end-to-end operations and client reporting for Toyota rural marketing campaigns • Ideated marketing plan for Bajaj Electronics to increase products awareness and generate revenue in new store locations in 3 Tier-II cities in Andhra Pradesh and Telangana • Supervised data analysis (data set containing 1000 records and 5 attributes) and market assessment (demand and supply) for the 3 areas under operation • Led a group of 15 Mandal and district level distributors to push channel sales • Strategized marketing plans for 3 startup clients along with planning 4 events leading to revenue generation Show less



XIM University

• India
• Education Administration Programs
• 100 - 200 Employee

• Coordinator, LitSoc - The Literary Society of XIM University

  • Feb 2018 - Mar 2019

  • Content curation for the annual magazine of the society, the blog, and social media. • Content Writing initiatives to encourage students to write frequently on current affairs as well as creative genres. • Events in the annual management fests of the University - Xamboree and Xpressions. • Volunteering in Literary events of national repute in the state. • Interaction with budding and bestseller authors for workshops.

• Core Member, Skill City - The Business Gaming Committee of XIM University

  • Jan 2018 - Mar 2019



Sub-K IMPACT Solutions Ltd

• India
• Financial Services
• 100 - 200 Employee

• Intern

  • Apr 2018 - May 2018

  • Assessed the potential of credit operations for MSMEs in the districts of Odisha through a market research. • It revealed the preference for informal credit in the market and apprehensions for financial institutions, hassled documentation and high interest rates being the major reasons. • Assessed the potential of credit operations for MSMEs in the districts of Odisha through a market research. • It revealed the preference for informal credit in the market and apprehensions for financial institutions, hassled documentation and high interest rates being the major reasons.



PARINAAMA DEVELOPMENT FOUNDATION

• India
• Hospitals and Health Care
• 1 - 100 Employee

• Intern

  • Nov 2017 - Jan 2018

  • Worked as an intern under the guidance of Parinaama Development Foundation (PDF) based in the district of Bolangir, Odisha, as a part of the Rural Living and Learning Experience (RLLE) program. PDF essentially stands for women empowerment and continues to take income generating initiatives to financially enable the rural women by forging their entrepreneurial skills through training programmes. • Had the opportunity to stay with the staff of PDF for 45 days in a village to study its governance, infrastructure, education, occupations, culture, migration, and ways of living. • Took up a brief Development Project under PDF to teach basic marketing and finance to the rural women. Show less