Experience

Trucksters

• Spain
• Truck Transportation
• 100 - 200 Employee

• VP, Value Added Services

  • Nov 2023 - 2 months

  Frankfurt, Hesse, Germany



BlackBuck (Zinka Logistics Solutions Pvt. Ltd.)

• India
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• VP Strategic Initiatives

  • Apr 2022 - Apr 2023

  Bengaluru, Karnataka, India Blackbuck is India’s largest digital trucking platform (>$1Bn valuation) having 1Mn+ fleet owners as customers, backed by Accel among other investors. As co-pilot to the CEO, set up 2 business verticals from scratch 1) Asset-backed Lending 2) Used Truck Marketplace Designed and program managed aspects right from establishing the business case, operating blueprint, recruitment of team, external partnerships, compliance, business finance and product management. In a… Show more Blackbuck is India’s largest digital trucking platform (>$1Bn valuation) having 1Mn+ fleet owners as customers, backed by Accel among other investors. As co-pilot to the CEO, set up 2 business verticals from scratch 1) Asset-backed Lending 2) Used Truck Marketplace Designed and program managed aspects right from establishing the business case, operating blueprint, recruitment of team, external partnerships, compliance, business finance and product management. In a year's time, both businesses were up and running as per the plan charted out - Lending business crossed the ARR mark of $100m disbursal in first 9 months. - Used Truck Marketplace - became 2nd largest player in B2B and successfully piloted C2B model.

• Sr. Director & National Sales Head

  • Dec 2019 - Mar 2022

  Bengaluru, Karnataka Built B2C Fleet Management SaaS Solutions (Payments & Telematics) as India's largest and Blackbuck's biggest BU in 2 years. • Led customer acquisition, scaling payments business by ~30x in 24 months to $1.5B GMV, India’s #1 • Scaled Telematics sales from scratch to ARR of 330k units, becoming India’s #2 player • Developed 4 sales channels, delivering 10x rate of customer acquisition, adding ~400k customers/yr • Built a sustainable omni-channel customer acquisition engine at… Show more Built B2C Fleet Management SaaS Solutions (Payments & Telematics) as India's largest and Blackbuck's biggest BU in 2 years. • Led customer acquisition, scaling payments business by ~30x in 24 months to $1.5B GMV, India’s #1 • Scaled Telematics sales from scratch to ARR of 330k units, becoming India’s #2 player • Developed 4 sales channels, delivering 10x rate of customer acquisition, adding ~400k customers/yr • Built a sustainable omni-channel customer acquisition engine at scale, keeping LTV:CAC ratio intact



Fizzy Foodlabs (Brands: Chef's Basket, Colonel&co)

• Co-Founder & COO

  • Oct 2012 - Sep 2019

  Mumbai Area, India Series A funded FMCG Foods startup operating in ready-to-cook and snack categories; brand divested in 2019 Brands: 1) Chef's Basket: Ready-to-cook Meal kits across Pastas, Noodles, Thai Curries, etc. 2) Colonel&co: Chip'nDip Snack in a tray pack you could buy off a supermarket e.g. Nachos'nSalsa - Built a net annualised revenue of $4M by setting up retail distribution and alternate channels - Managed relationships with 30+ national and regional retailers listing 50+ SKU… Show more Series A funded FMCG Foods startup operating in ready-to-cook and snack categories; brand divested in 2019 Brands: 1) Chef's Basket: Ready-to-cook Meal kits across Pastas, Noodles, Thai Curries, etc. 2) Colonel&co: Chip'nDip Snack in a tray pack you could buy off a supermarket e.g. Nachos'nSalsa - Built a net annualised revenue of $4M by setting up retail distribution and alternate channels - Managed relationships with 30+ national and regional retailers listing 50+ SKU portfolio - Appointed 100+ distributors across 25+ cities to service 10,000 A/A+ mom n pop retail stores - Introduced Recipe-Kit format by portion-packing ingredients; 20%+ category share in RTC for 3yrs - Disrupted snacking category with Tray Format; reduced logistics cost by 46% and damages by 30% - Pivoted to a smaller but profitable business (18% EBITDA), operating on 100% cash and carry - Divested the brand to Weikfield Foods - a large Indian FMCG foods company Awards: - Received design patent for Chef’s Basket Recipe Kit Packaging - Awarded ‘India Star’ by Indian Institute of Packaging for Innovation in rigid packaging - Awarded “Most Promising Brand in Convenience Foods” by Hypercity Retail - Recognized as ‘Top 10 Innovative Products of 2016’ by MINTEL Few Articles https://yourstory.com/2017/04/fizzy-foodlabs-chefs-basket https://inc42.com/flash-feed/chefs-basket-funding/ https://www.popin.net/colonel-co-launch-snack-attack-store/ Show less



Booz & Company

• Business Consulting and Services
• 1 - 100 Employee

• Sr. Consultant

  • Jul 2010 - Sep 2012

  Mumbai Area, India Market Share Improvement Designed a custom self-diagnostic tool consisting for enhancing sales at Retail outlets at a National Oil Major; Parameters, weightages and logic was designed after 100+ site visits pan-India, Focus group discussions, customer interviews, dealer interviews and a 3 month pilot, before it was rolled-out nationally to 3000+ outlets; Resulted in a 3.5% market share increase Sales Force Efficiency Defined operating metrics for sales organization of a retail… Show more Market Share Improvement Designed a custom self-diagnostic tool consisting for enhancing sales at Retail outlets at a National Oil Major; Parameters, weightages and logic was designed after 100+ site visits pan-India, Focus group discussions, customer interviews, dealer interviews and a 3 month pilot, before it was rolled-out nationally to 3000+ outlets; Resulted in a 3.5% market share increase Sales Force Efficiency Defined operating metrics for sales organization of a retail network, defined clear KPIs, provided training & ensured phase I implementation and streamlining of rollout; 22% optimization of resources in a year India-Entry Strategy Designed an India-Entry Strategy for a global furniture major, including a detailed 3-year financial model with sensitivity analysis and a go-to-market strategy; recommendations made on positioning, pricing, sales strategy and manufacturing model Growth strategy for a major global confectionary player evaluating potential in India Show less