Co-Founder

• Nov 2022 - Present

VP-Content & Growth

• Jun 2022 - Aug 2022

Head-Category Sales & Marketing

• Oct 2020 - Jun 2022

Lead for the Electronics( Phones and Mobile accessories) Category, Go-to-market(GTM) and sales operations to deliver sales, revenue & distribution objectives. Also lead, merchandising, trade marketing, CRM and Private brand marketing for the category.

Head - Category Marketing

• Jul 2019 - Oct 2020

Led Digital Marketing, Merchandizing, CRM, Trade Marketing and Private Brand Marketing.

Senior Brand Manager- Tropicana & Slice

• Mar 2015 - Mar 2019

Worked on Master brand and portfolio strategy for Tropicana to prepare the brand for sustained and category leading growth. Led Product, pack, price, channel, digital and social initiatives. Slice revamped brand campaign and commercial initiatives helped brand deliver strong equity and sustainable volume growths. Led the brand play in the important Rs. 10 pack segment and crafted the rural expansion approach.

Brand Manager-Tropicana

• Feb 2014 - Feb 2015

General Manager-Portfolio Marketing

• Jun 2012 - Jan 2014

Led beverages pack portfolio marketing with consumer centric initiatives in pricing & promotion. Pioneered the FMCG barter promotion with hugely successful consumer campaign, ' 60 Crore ka Recharge', in partnership with the Freecharge.com. Led the portfolio campaign during the first Pepsi IPL,'VIP Box ka VIP'. Established best practices and implemented key initiatives in portfolio pricing based on consumer research.

Territory Development Manager

• Sep 2010 - Jun 2012

Gained share in one of the largest territories for Pepsico beverages to open positive case gap vs. competition. Designed tier based sales org which helped in strong growths in volume and distribution. Won the coveted 'BU Ring of Honor' award.

Area Sales Manager-UP(Rural)

• May 2009 - Sep 2010

Led sales, operations and distribution across the 72 districts and 96000+ towns. Reversed the declining share trend, with strong gains in Numeric and Weighted distribution while being among the fastest growing territories, nationally! Designed a Van based rural GTM which became a best practice across the organization.

Area Sales Manager-Delhi/NCR

• Feb 2008 - Apr 2009

First territory to implement Continuous Replenishment System, moving to a data based, secondary based selling system. Re-designed GTM based on account type. Scaled up overall business, infra health and market share while nurturing new brands like Nutrichoice and designed impactful BTL initiatives.

Sales Development Manager

• Apr 2007 - Oct 2007

Led implementation and improvement of distribution management solution for the region.

Area Sales Manager

• May 2006 - Apr 2007

Management Trainee

• May 2005 - Apr 2006

Summer Trainee

• May 2004 - Jun 2004