Nicolas Picard

Sales director EMEA& CIS countries at Goldfield & Banks Australia
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Location
Paris, Île-de-France, France, FR
Languages
  • Français Native or bilingual proficiency
  • Anglais Native or bilingual proficiency
  • Espagnol Professional working proficiency

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Experience

    • Australia
    • Cosmetics
    • 1 - 100 Employee
    • Sales director EMEA& CIS countries
      • Jun 2023 - Present
    • Area Sales Director
      • Jan 2022 - Jun 2023

      MIDDLE EAST // FRANCE // CANADA // DUTY-FREE In addition to the previous missions, sales management of the local French marketDefinition of the sales strategy on different channels while working with different levers (turnover, brand awareness, visibility, PR strategy...) in accordance with the artistic direction of the brand.Preparation & conduct of the yearly negotiations with french key accounts (Sephora & Printemps)P&L management, A&P budget follow-up, in-depth work on the market's profitability.Team Management of 8 brand ambassadors & a mid-manager Show less

    • Export Manager
      • Sep 2019 - Jun 2023

      MIDDLE EAST // CANADA // DUTY-FREEIn charge of the Full relaunch of the brand in this area. Started from 500k€ in 2019 to approx 3M in 2022. Management of the Middle Eastern distribution in collaboration with local distribution firms for each territory.Opening of new markets, contract negotiation & registration management. Definition of commercial strategies & activation plans.Working on the day-to-day operational management in collaboration with local entitiesMain contact for all business between Juliette has a Gun & main duty-free operators Heinemann, DFS, Aer Rienta & Dufree in Europe & Middle East. Show less

    • Key Account Manager Sephora North America
      • Sep 2018 - Sep 2019

      Key liaison officer between Sephora US & Canada teams, local distribution team & the brand. Main project: roll-out of the brand in all Sephora stores in North America (from 60 doors to 450)360° activation strategy management: in-store, digital, education & socialCoordination of the training & animation strategyForecasts & logistics management between European stock & local distribution

    • Senior Sales Executive
      • Sep 2016 - Sep 2018

      Sales Executive, Off Trade Clientele for a prestigious brand Portfolio in the wine and spirit sector / Paris area Mouton Cadet, Aperol, Campari, Jim Beam, Suntory whiskies Sales Executive, Off Trade Clientele for a prestigious brand Portfolio in the wine and spirit sector / Paris area Mouton Cadet, Aperol, Campari, Jim Beam, Suntory whiskies

    • Canada
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Area Sales Executive
      • Jan 2015 - Aug 2016

      Sales Representative & Merchandiser for major dairy brands : Président (French Cheese) & Galbani (Italien Cheese). Operating in the south of France and working with 70 Super and Hyper markets. My role was to ensure a good SEO in each point of sale and to maximise volumes and an overall turnover of the Dairy department (N°1 department in French retail). Using the 4P (Price / Product / Place and Promotion) I contributed to the everyday successes of my brands. Sales Representative & Merchandiser for major dairy brands : Président (French Cheese) & Galbani (Italien Cheese). Operating in the south of France and working with 70 Super and Hyper markets. My role was to ensure a good SEO in each point of sale and to maximise volumes and an overall turnover of the Dairy department (N°1 department in French retail). Using the 4P (Price / Product / Place and Promotion) I contributed to the everyday successes of my brands.

    • Germany
    • Manufacturing
    • 700 & Above Employee
    • Category Manager's Assistant
      • Jun 2014 - Dec 2014

      Worked on the Adhesive Solutions (Loctite, Rubson, Pattex, Perfax, Metylan) on the french market Worked on the Adhesive Solutions (Loctite, Rubson, Pattex, Perfax, Metylan) on the french market

    • France
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Sales Operative
      • Aug 2012 - Jan 2013

      Insertion on the Parisian market - 65 000 € Turnover in 6 months. Canvassing on the Horeca Segment (Hotels, Restaurants & Cafés), on corporate event managements and key accounts. Launch of a new cuvée (bottle design, positioning & strategy) Insertion on the Parisian market - 65 000 € Turnover in 6 months. Canvassing on the Horeca Segment (Hotels, Restaurants & Cafés), on corporate event managements and key accounts. Launch of a new cuvée (bottle design, positioning & strategy)

    • United States
    • Business and Administrative Assistant Manager
      • Jun 2012 - Aug 2012

      Elaboration of the internal management processes and tools, update of the firms’ strategy concerning external & internal growth and brand image. In charge of the web design and social networks. Elaboration of the internal management processes and tools, update of the firms’ strategy concerning external & internal growth and brand image. In charge of the web design and social networks.

    • France
    • Retail
    • 400 - 500 Employee
    • Wine Salesperson
      • Jun 2011 - Sep 2011

      I managed the shop while the owners were gone. +25% turnover on the replacement period I managed the shop while the owners were gone. +25% turnover on the replacement period

Education

  • NEOMA Business School
    Master in Management, Management, Marketing et Vente
    2010 - 2014
  • London Wine Institute
    Wine & Spirit Education Trust (WSET) Level 2, Sommelerie
    2012 - 2013
  • Institution Notre Dame des Minimes
    Classe Préparatoire Économique, Classe Préparatoire ECE
    2008 - 2010
  • Jean Moulin
    Baccalauréat, Economique et Social
    2006 - 2008

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