VP of Business Sales & Commercial Excellence

• Sep 2023 - Present

Build up sales and partnerships with B2B clients with the aim of fuelling product value with more end-to-end value to customers. Establish better commercial data structures enabling more data driven decisions across the organisation and across customer touch points. Help employees or customers navigate the Danish tax jungle by sponsoring a subscription to Skatteguiden with our unique B2B2C offer https://www.skatteguiden.dk/sponsorater Build up sales and partnerships with B2B clients with the aim of fuelling product value with more end-to-end value to customers. Establish better commercial data structures enabling more data driven decisions across the organisation and across customer touch points. Help employees or customers navigate the Danish tax jungle by sponsoring a subscription to Skatteguiden with our unique B2B2C offer https://www.skatteguiden.dk/sponsorater

Advisor

• May 2023 - Present

Supporting Founders building, validating and scaling an idea to a growth adventure. Supporting Founders building, validating and scaling an idea to a growth adventure.

Associate Partner

• Jul 2018 - Apr 2023

Rainmaking was founded in 2007 by entrepreneurs eager to use their years of experience to build impactful businesses and help others do the same. Startupbootcamp was founded, one of the world’s most successful accelerators, to help other founders grow. Learning showed that the best way to achieve impact at scale is to work alongside leaders, and leading organisations, who share the RM ambition. That’s why RM embrace it's clients as true partners and encourage an atmosphere where one can… Show more Rainmaking was founded in 2007 by entrepreneurs eager to use their years of experience to build impactful businesses and help others do the same. Startupbootcamp was founded, one of the world’s most successful accelerators, to help other founders grow. Learning showed that the best way to achieve impact at scale is to work alongside leaders, and leading organisations, who share the RM ambition. That’s why RM embrace it's clients as true partners and encourage an atmosphere where one can effectively co-create value by combining the best of big (corporates) and small (startups). Rainmaking is represented by 35 nationalities in 10 offices on 4 continents. The team consists of 200+ entrepreneurs, strategists, product experts, developers, designers and investors who build new ventures and innovate industries and companies not only outside in but also inside out. Show less Rainmaking was founded in 2007 by entrepreneurs eager to use their years of experience to build impactful businesses and help others do the same. Startupbootcamp was founded, one of the world’s most successful accelerators, to help other founders grow. Learning showed that the best way to achieve impact at scale is to work alongside leaders, and leading organisations, who share the RM ambition. That’s why RM embrace it's clients as true partners and encourage an atmosphere where one can… Show more Rainmaking was founded in 2007 by entrepreneurs eager to use their years of experience to build impactful businesses and help others do the same. Startupbootcamp was founded, one of the world’s most successful accelerators, to help other founders grow. Learning showed that the best way to achieve impact at scale is to work alongside leaders, and leading organisations, who share the RM ambition. That’s why RM embrace it's clients as true partners and encourage an atmosphere where one can effectively co-create value by combining the best of big (corporates) and small (startups). Rainmaking is represented by 35 nationalities in 10 offices on 4 continents. The team consists of 200+ entrepreneurs, strategists, product experts, developers, designers and investors who build new ventures and innovate industries and companies not only outside in but also inside out. Show less

CEO & Co-Founder

• Feb 2017 - Apr 2023

Acquired by Mesh Community Spring 2023 The Hub was born as a corporate venture powered by Danske Bank and part of Rainmaking Ventures. The Hub launched in Denmark December 2015 and later scaled to Sweden, Norway, Finland and Northern Ireland. The Hub was built with a vision of helping startups scale and eliminate friction on the way. Based on hundreds of user interviews three key challenges were identified as the main ones for startups: attracting talent, capital and guidance… Show more Acquired by Mesh Community Spring 2023 The Hub was born as a corporate venture powered by Danske Bank and part of Rainmaking Ventures. The Hub launched in Denmark December 2015 and later scaled to Sweden, Norway, Finland and Northern Ireland. The Hub was built with a vision of helping startups scale and eliminate friction on the way. Based on hundreds of user interviews three key challenges were identified as the main ones for startups: attracting talent, capital and guidance. This was the foundation to build thehub.io, the largest recruitment platform for startups in the Nordics, an Investor Matching Tool helping startups navigate the investment jungle and best practice tools tailored to local needs. Achievements: - Co-founding and scaling thehub.io to become the largest online recruitment platform for startups and scaleups in the Nordics - Helping +11,000 startups across five regions grow by improve their digital footprint, branding and hire unique entrepreneural talent - Build and scale a marketplace to +200k applicants on one side and 15,000 jobs a year on the other - Build, launch and constantly improving our core product for startups: an intuitive, easy to use applicant tracking system (ATS) enabling hiring managers upscale their recruitment process while building strong employer branding - Simplify the application process for all talent to make it hassle-free to apply with only a few clicks, only a few information and even on the go Show less Acquired by Mesh Community Spring 2023 The Hub was born as a corporate venture powered by Danske Bank and part of Rainmaking Ventures. The Hub launched in Denmark December 2015 and later scaled to Sweden, Norway, Finland and Northern Ireland. The Hub was built with a vision of helping startups scale and eliminate friction on the way. Based on hundreds of user interviews three key challenges were identified as the main ones for startups: attracting talent, capital and guidance… Show more Acquired by Mesh Community Spring 2023 The Hub was born as a corporate venture powered by Danske Bank and part of Rainmaking Ventures. The Hub launched in Denmark December 2015 and later scaled to Sweden, Norway, Finland and Northern Ireland. The Hub was built with a vision of helping startups scale and eliminate friction on the way. Based on hundreds of user interviews three key challenges were identified as the main ones for startups: attracting talent, capital and guidance. This was the foundation to build thehub.io, the largest recruitment platform for startups in the Nordics, an Investor Matching Tool helping startups navigate the investment jungle and best practice tools tailored to local needs. Achievements: - Co-founding and scaling thehub.io to become the largest online recruitment platform for startups and scaleups in the Nordics - Helping +11,000 startups across five regions grow by improve their digital footprint, branding and hire unique entrepreneural talent - Build and scale a marketplace to +200k applicants on one side and 15,000 jobs a year on the other - Build, launch and constantly improving our core product for startups: an intuitive, easy to use applicant tracking system (ATS) enabling hiring managers upscale their recruitment process while building strong employer branding - Simplify the application process for all talent to make it hassle-free to apply with only a few clicks, only a few information and even on the go Show less

CEO

• Apr 2018 - Oct 2021

Corporate Venture driven by Rainmaking Ventures powered by Danske Bank. We help Nordic impact startups scale purpose and profit by connecting them with advisers and investors through digital solutions. 2021 we decided to change the arena for the impact startups connecting them with talent on thehub.io. Going forward +impact will be the home of +impact Accelerator and State of Impact reports. Achievements: - Building a digital arena for Nordic impact startups working with… Show more Corporate Venture driven by Rainmaking Ventures powered by Danske Bank. We help Nordic impact startups scale purpose and profit by connecting them with advisers and investors through digital solutions. 2021 we decided to change the arena for the impact startups connecting them with talent on thehub.io. Going forward +impact will be the home of +impact Accelerator and State of Impact reports. Achievements: - Building a digital arena for Nordic impact startups working with both impact and profit at their core - Connecting impact startups with advisors to solve specified business challenges in order to help them scale - Profiling +1,500 Nordic scaleable impact startups and +400 Nordic impact investors making it tangible for the startup ecosystem and the wider public how it's possible to combine profit and impact and who is already doing so in the Nordics - Granting access to valuable data about startups, impact investments, trends, clusters and progress over time via detailed profiles and yearly reports Show less Corporate Venture driven by Rainmaking Ventures powered by Danske Bank. We help Nordic impact startups scale purpose and profit by connecting them with advisers and investors through digital solutions. 2021 we decided to change the arena for the impact startups connecting them with talent on thehub.io. Going forward +impact will be the home of +impact Accelerator and State of Impact reports. Achievements: - Building a digital arena for Nordic impact startups working with… Show more Corporate Venture driven by Rainmaking Ventures powered by Danske Bank. We help Nordic impact startups scale purpose and profit by connecting them with advisers and investors through digital solutions. 2021 we decided to change the arena for the impact startups connecting them with talent on thehub.io. Going forward +impact will be the home of +impact Accelerator and State of Impact reports. Achievements: - Building a digital arena for Nordic impact startups working with both impact and profit at their core - Connecting impact startups with advisors to solve specified business challenges in order to help them scale - Profiling +1,500 Nordic scaleable impact startups and +400 Nordic impact investors making it tangible for the startup ecosystem and the wider public how it's possible to combine profit and impact and who is already doing so in the Nordics - Granting access to valuable data about startups, impact investments, trends, clusters and progress over time via detailed profiles and yearly reports Show less

Retail Manager / Sales Manager

• Dec 2015 - Feb 2017

www.tinderbox-kids.dk 9 stores across Copenhagen region and Oslo. Tinderbox department stores represent mid- to high end fashion, home interior and toys for children in the age of 0-16 years old. The stores present luxury, international and Nordic brands like Moncler, Burberry, Gucci, Ralph Lauren, Michael Kors, Stella McCartney, Little Remix, Tommy Hilfiger, Diesel, Wheat, Angulus, Bisgaard, Lego and many more. Responsibilities * Daily management based on motivation, sales… Show more www.tinderbox-kids.dk 9 stores across Copenhagen region and Oslo. Tinderbox department stores represent mid- to high end fashion, home interior and toys for children in the age of 0-16 years old. The stores present luxury, international and Nordic brands like Moncler, Burberry, Gucci, Ralph Lauren, Michael Kors, Stella McCartney, Little Remix, Tommy Hilfiger, Diesel, Wheat, Angulus, Bisgaard, Lego and many more. Responsibilities * Daily management based on motivation, sales coaching and KPI follow ups * Sales and KPI training in regards to no. of units sold, basket size, sales per hour and total sales * Sales training from start to closure: how to start a dialogue, how to keep the dialogue going, how to address all customer needs, how to increase sales volume per customer and how to close! * Daily management of profit, costs, results, visual merchandising and business processes * Internal and external communication including but not limited to internal across departmental, vendors, Brand Managers, Visual Merchandisers Achievements * Expansion from 5 to 7 stores including build-up of: management, teams, training, processes, concept * HR Tasks: individual interviews and leading group interviews based on role play and sales task * Launch of a unified Store Walk Report * Launch of a unified Brand Ambassador setup * Building a strong relationship to both vendors and employees * Lead by example of working on the floor, working long hours, putting the company first * No. 1 in sales several times across all stores measured on units, basket size and total sales Show less www.tinderbox-kids.dk 9 stores across Copenhagen region and Oslo. Tinderbox department stores represent mid- to high end fashion, home interior and toys for children in the age of 0-16 years old. The stores present luxury, international and Nordic brands like Moncler, Burberry, Gucci, Ralph Lauren, Michael Kors, Stella McCartney, Little Remix, Tommy Hilfiger, Diesel, Wheat, Angulus, Bisgaard, Lego and many more. Responsibilities * Daily management based on motivation, sales… Show more www.tinderbox-kids.dk 9 stores across Copenhagen region and Oslo. Tinderbox department stores represent mid- to high end fashion, home interior and toys for children in the age of 0-16 years old. The stores present luxury, international and Nordic brands like Moncler, Burberry, Gucci, Ralph Lauren, Michael Kors, Stella McCartney, Little Remix, Tommy Hilfiger, Diesel, Wheat, Angulus, Bisgaard, Lego and many more. Responsibilities * Daily management based on motivation, sales coaching and KPI follow ups * Sales and KPI training in regards to no. of units sold, basket size, sales per hour and total sales * Sales training from start to closure: how to start a dialogue, how to keep the dialogue going, how to address all customer needs, how to increase sales volume per customer and how to close! * Daily management of profit, costs, results, visual merchandising and business processes * Internal and external communication including but not limited to internal across departmental, vendors, Brand Managers, Visual Merchandisers Achievements * Expansion from 5 to 7 stores including build-up of: management, teams, training, processes, concept * HR Tasks: individual interviews and leading group interviews based on role play and sales task * Launch of a unified Store Walk Report * Launch of a unified Brand Ambassador setup * Building a strong relationship to both vendors and employees * Lead by example of working on the floor, working long hours, putting the company first * No. 1 in sales several times across all stores measured on units, basket size and total sales Show less

Commercial Director Nordics

• Aug 2015 - Dec 2015

Groupon, launched in November 2008 in Chicago, as a daily deal site and a global market place featuring the best deals on what to do, eat, see, and buy in over 140 cities across the world. Groupon uses collective buying power to offer great prices and provide a win-win for businesses and consumers. Nordic Exit December 2015: DK, SE, NO, FI. Local activities acquired in some markets and taken over by competitors in others. Responsibilities * Part of the Senior Management group… Show more Groupon, launched in November 2008 in Chicago, as a daily deal site and a global market place featuring the best deals on what to do, eat, see, and buy in over 140 cities across the world. Groupon uses collective buying power to offer great prices and provide a win-win for businesses and consumers. Nordic Exit December 2015: DK, SE, NO, FI. Local activities acquired in some markets and taken over by competitors in others. Responsibilities * Part of the Senior Management group and the Steering Group for Groupon Nordics * Partly responsible for demand and an annual turnover of 200 million DKK * Lead, steer and implement strategic, growth and commercial initiatives * Work alongside Sales Directors to set strategic weekly/monthly/quarterly direction * Reporting and Business Intelligence support for Sales & MD * Coach Sales Managers and Key Account Managers to optimise performance Achievements * Invented, launched and steered the Groupon Nordic Dining Weeks in DK, SE, NO with the result of 50% incremental revenue two weeks in a row * Through continuous coaching and training of Managers I have improved their commercial knowledge in order to increase the quality on all levels: from deal to city, region and country * Responsible for closing Groupon in Denmark Dec 2015, negotiating settlement agreements to the staff, delivering the message and support * Support the closing of Groupon Nordics Dec 2015 and laying off of staff in London, Sweden, Norway and Finland

Regional Director DK/SE

• Apr 2014 - Aug 2015

Responsibilities * Board member in DK including signing rights * Responsible for an annual regional turnover for DK and South Sweden of 60 million DKK * Forecast, profit, results, supply, demand and daily business, in DK and South Sweden * Direct reports including Sales Manager and Sales Representatives (15 people) * Internal and external communication including but not limited to internal interdisciplinary, Danish Consumer Ombudsman, Legal Authorities and Legal Offices… Show more Responsibilities * Board member in DK including signing rights * Responsible for an annual regional turnover for DK and South Sweden of 60 million DKK * Forecast, profit, results, supply, demand and daily business, in DK and South Sweden * Direct reports including Sales Manager and Sales Representatives (15 people) * Internal and external communication including but not limited to internal interdisciplinary, Danish Consumer Ombudsman, Legal Authorities and Legal Offices Achievements * Doubled YoY quantitative result through increased deal supply * Increased YoY quality seen in increased gross bookings per contract and recognised brands on the platform: Planetarium, Arken, Fitness.dk, Swan Lake, Hunkemøller, Uber, Car2Go, Thriller * Stabilise workforce proven by improved YoY employee satisfaction (ESAT) and avg. turnaround time per employee from 0.8y to 2.2y * Increased YoY customer experience and satisfaction (CSAT)

Strategic Planner

• Jun 2012 - Apr 2014

Responsibilities: * Coordinate an annual demand of around 60 million DKK * Manage inventory to match consumer demand * Manage ideal category mix in accordance to seasonality, demand and performance data * Manage and plan daily and weekly city pipelines * Analyse and optimise quality of supply pre- and post-feature * Support Sales, RD and MD daily to push for supply, optimise revenue and reach daily, weekly, monthly and quarterly targets * Keep up to date on latest… Show more Responsibilities: * Coordinate an annual demand of around 60 million DKK * Manage inventory to match consumer demand * Manage ideal category mix in accordance to seasonality, demand and performance data * Manage and plan daily and weekly city pipelines * Analyse and optimise quality of supply pre- and post-feature * Support Sales, RD and MD daily to push for supply, optimise revenue and reach daily, weekly, monthly and quarterly targets * Keep up to date on latest market trends related to the vertical/city and plan accordingly * Utilise deal knowledge within the team and country to fine tune deal economics with the sales teams and to position deal marketing with editorial * Interdisciplinary communication between operational- and sales team * Thrive in a fast-paced environment and make quick decisions with sometimes incomplete information Achievements * Increased gross booking per contract with up to 25% by implementing decoy pricing * Succeeding in interdisciplinary communication in a way that I became the glue that holds departments together * Adding 10-20% incremental revenue through seasonal initiatives and merchandising themes like Mother´s day, Father´s day, Leisure & Activities * Building tangible pipelines and shopping lists for Sales to follow to meet and exceed supply targets * Take on new markets like Norway and Sweden where I succeeded in implementing best practice and stabilise strategic planning for the regions

Freelance Marketer

• Jan 2012 - May 2012

Customers: Group Shafi, Kokkeriet, Spisebaren (Illum) Customers: Group Shafi, Kokkeriet, Spisebaren (Illum)

Business Development

• Mar 2012 - Apr 2012

Innovative Danish player at the international market for game and entertainment apps Achivements * Developing investment propositions, business and marketing plans for apps * B2C and B2B segmentation Innovative Danish player at the international market for game and entertainment apps Achivements * Developing investment propositions, business and marketing plans for apps * B2C and B2B segmentation

Affiliate Manager

• Dec 2010 - Dec 2011

Affiliate network offering a wide range of online marketing campaigns where collaboration is created between advertiser, media agency, website and consumer in order to optimise and create high ROI for everyone. Responsibilities: * Part of senior management group * Budgeting and setting targets for publishers and Media Danmark in order to secure growth * Online marketing via banners, surveys. click campaigns (CPC), lead campaigns (CPL), CPA, CPM, SEM, SEO in DK, SE, NO… Show more Affiliate network offering a wide range of online marketing campaigns where collaboration is created between advertiser, media agency, website and consumer in order to optimise and create high ROI for everyone. Responsibilities: * Part of senior management group * Budgeting and setting targets for publishers and Media Danmark in order to secure growth * Online marketing via banners, surveys. click campaigns (CPC), lead campaigns (CPL), CPA, CPM, SEM, SEO in DK, SE, NO, FIN * Tracking, monitoring and analysing affiliate activities in order to optimise and assure quality of the online marketing and sales * Coordinating, negotiating and pricing of campaigns * Daily dialogue with publishers reg. marketing push of campaigns and future cooperation Show less Affiliate network offering a wide range of online marketing campaigns where collaboration is created between advertiser, media agency, website and consumer in order to optimise and create high ROI for everyone. Responsibilities: * Part of senior management group * Budgeting and setting targets for publishers and Media Danmark in order to secure growth * Online marketing via banners, surveys. click campaigns (CPC), lead campaigns (CPL), CPA, CPM, SEM, SEO in DK, SE, NO… Show more Affiliate network offering a wide range of online marketing campaigns where collaboration is created between advertiser, media agency, website and consumer in order to optimise and create high ROI for everyone. Responsibilities: * Part of senior management group * Budgeting and setting targets for publishers and Media Danmark in order to secure growth * Online marketing via banners, surveys. click campaigns (CPC), lead campaigns (CPL), CPA, CPM, SEM, SEO in DK, SE, NO, FIN * Tracking, monitoring and analysing affiliate activities in order to optimise and assure quality of the online marketing and sales * Coordinating, negotiating and pricing of campaigns * Daily dialogue with publishers reg. marketing push of campaigns and future cooperation Show less

Marketing Consultant

• Nov 2009 - Dec 2010

Political business organisation representing 17.000 Danish companies and 100 trade associations in service sectors such as trade, tourism, business services, IT, welfare services and transport. As the Danish Chamber of Commerce, Dansk Erhverv is represented in multiple international affairs. Responsibilities * B2B telemarketing: sales, ads, e-news, marketing planning etc. * Marketing of DE’s commercial products to members of DE: subscription with TDC, Telenor, Statoil, public… Show more Political business organisation representing 17.000 Danish companies and 100 trade associations in service sectors such as trade, tourism, business services, IT, welfare services and transport. As the Danish Chamber of Commerce, Dansk Erhverv is represented in multiple international affairs. Responsibilities * B2B telemarketing: sales, ads, e-news, marketing planning etc. * Marketing of DE’s commercial products to members of DE: subscription with TDC, Telenor, Statoil, public procurements etc. * Carnet: issuing certificates of origin and export documents

Market Assistant

• Jan 2007 - Jan 2010

Collaboration between the Danish Ministry of Foreign Affairs and The Danish Chamber of Commerce with the purpose of building bridges between Danish trade and foreign businesses located in 3rd world countries. Responsibilities * Quantitative analysis and statistic supplement to quarterly and annual reports * Managing CRM database in Access * Sales related matchmaking of Danish importers and foreign exporters * Approving business offers from exporters * Email… Show more Collaboration between the Danish Ministry of Foreign Affairs and The Danish Chamber of Commerce with the purpose of building bridges between Danish trade and foreign businesses located in 3rd world countries. Responsibilities * Quantitative analysis and statistic supplement to quarterly and annual reports * Managing CRM database in Access * Sales related matchmaking of Danish importers and foreign exporters * Approving business offers from exporters * Email correspondence with foreign exporters on a daily basis * Assisting in setup and sending e-mail newsletters * Assisting at seminars, conferences, meetings etc.

Project Manager

• Feb 2010 - Sep 2010

High-end motorbike manufacturer and dealer of custom-made motorbikes. Project: A thorough consumer behavioural study on the symbolic meaning of motorbiking in Denmark is made. The thesis contains an investigation of the consumption behaviour of motorbikers in Denmark and provides theoretical as well as practical implications on how the new-established luxury Danish motorbike brand Lauge Jensen A/S, can find a niche in the motorbike industry and gain a competitive advantage… Show more High-end motorbike manufacturer and dealer of custom-made motorbikes. Project: A thorough consumer behavioural study on the symbolic meaning of motorbiking in Denmark is made. The thesis contains an investigation of the consumption behaviour of motorbikers in Denmark and provides theoretical as well as practical implications on how the new-established luxury Danish motorbike brand Lauge Jensen A/S, can find a niche in the motorbike industry and gain a competitive advantage against established players. See project here: http://studenttheses.cbs.dk/handle/10417/1868 Show less High-end motorbike manufacturer and dealer of custom-made motorbikes. Project: A thorough consumer behavioural study on the symbolic meaning of motorbiking in Denmark is made. The thesis contains an investigation of the consumption behaviour of motorbikers in Denmark and provides theoretical as well as practical implications on how the new-established luxury Danish motorbike brand Lauge Jensen A/S, can find a niche in the motorbike industry and gain a competitive advantage… Show more High-end motorbike manufacturer and dealer of custom-made motorbikes. Project: A thorough consumer behavioural study on the symbolic meaning of motorbiking in Denmark is made. The thesis contains an investigation of the consumption behaviour of motorbikers in Denmark and provides theoretical as well as practical implications on how the new-established luxury Danish motorbike brand Lauge Jensen A/S, can find a niche in the motorbike industry and gain a competitive advantage against established players. See project here: http://studenttheses.cbs.dk/handle/10417/1868 Show less

Sales Assistant / Assistant Store Manager

• Oct 2005 - Jan 2007

The finest toy shop in the world with over 255 years of experience in bringing smiles and laughter to children by introducing all to a world of joy and wonder. Responsibilities: * Launch and build up Hamleys permanent store in Magasin du Nord, Copenhagen * Launch, build up and assist in managing pop-up stores in Odense, Rødovre and Fields * Direct sales and indirect sales via strategic store setup in order to ease customer navigation and increase customer satisfaction to… Show more The finest toy shop in the world with over 255 years of experience in bringing smiles and laughter to children by introducing all to a world of joy and wonder. Responsibilities: * Launch and build up Hamleys permanent store in Magasin du Nord, Copenhagen * Launch, build up and assist in managing pop-up stores in Odense, Rødovre and Fields * Direct sales and indirect sales via strategic store setup in order to ease customer navigation and increase customer satisfaction to maximise sales * Translate product manuals from English to Danish. Show less The finest toy shop in the world with over 255 years of experience in bringing smiles and laughter to children by introducing all to a world of joy and wonder. Responsibilities: * Launch and build up Hamleys permanent store in Magasin du Nord, Copenhagen * Launch, build up and assist in managing pop-up stores in Odense, Rødovre and Fields * Direct sales and indirect sales via strategic store setup in order to ease customer navigation and increase customer satisfaction to… Show more The finest toy shop in the world with over 255 years of experience in bringing smiles and laughter to children by introducing all to a world of joy and wonder. Responsibilities: * Launch and build up Hamleys permanent store in Magasin du Nord, Copenhagen * Launch, build up and assist in managing pop-up stores in Odense, Rødovre and Fields * Direct sales and indirect sales via strategic store setup in order to ease customer navigation and increase customer satisfaction to maximise sales * Translate product manuals from English to Danish. Show less

Sales Assistant

• 2002 - Aug 2005