Experience

Spine Media

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• VP, Paid Media

  • Jan 2020 - Present

• Director, Paid Media

  • May 2017 - Jan 2020



XO Planners

• Consumer Goods

• Founder

  • May 2015 - Dec 2018

  Led the entire process of designing, manufacturing, and marketing a successful line of products. With a commitment to quality and innovation, our products were featured in highly trafficked media outlets such as Refinery 29, Apartment Therapy, and Harper's Bazaar. Led the entire process of designing, manufacturing, and marketing a successful line of products. With a commitment to quality and innovation, our products were featured in highly trafficked media outlets such as Refinery 29, Apartment Therapy, and Harper's Bazaar.



Caribbean BlueBook

• United States
• Internet Marketplace Platforms
• 1 - 100 Employee

• Senior Manager, Integrated Marketing

  • Nov 2015 - Feb 2017

  Managed marketing materials and social media strategy for 10+ Caribbean hotel/resort properties. Oversaw the analytics efforts based on client’s KPIs and benchmarks to produce actionable insights and optimizations. Managed marketing materials and social media strategy for 10+ Caribbean hotel/resort properties. Oversaw the analytics efforts based on client’s KPIs and benchmarks to produce actionable insights and optimizations.



Commercialize TV

• Greater New York City Area

• Digital Marketing Manager

  • Nov 2013 - Nov 2015

  Managed global content strategy and programming for content creators, influencers, and brands with a particular focus on Asia. Established the first foreign content channel on China's largest search engine Baidu. Managed global content strategy and programming for content creators, influencers, and brands with a particular focus on Asia. Established the first foreign content channel on China's largest search engine Baidu.



Fuse Media

• Entertainment Providers
• 100 - 200 Employee

• Production

  • Nov 2011 - Nov 2013