Nina Hymel
Content Marketing Writer at FACTS- Claim this Profile
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Spanish Limited working proficiency
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Italian Elementary proficiency
Topline Score
Bio
Credentials
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Google Digital Garage Certified
IAB EuropeAug, 2017- Sep, 2024
Experience
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FACTS
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Professional Training & Coaching
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Content Marketing Writer
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Nov 2021 - Present
• Develop integrated content plans, lead strategy, and create engaging content across all FACTS brands, including blogs, white papers, e-books, video scripts, app copy, flyers, website content, paid ads, and multichannel content in conjunction with strategic marketing plans • Lead creative process for national and international campaigns, creating themes, taglines, messaging, and press releases to be used across brands, as well as managing partner and sponsor relationships • Write client-facing communications and engagement studios for a network of over 11,500 schools, revamping client and prospect newsletters to become our best-performing emails • Design and execute social media strategy for FACTS social media accounts, increasing Facebook post engagement by 130% in two months • Lead content and social media marketing strategy for annual Elevate Conference, designing digital and print materials, writing speeches and video scripts, and serving as on-site communications manager Show less
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Miles Partnership
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United States
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Advertising Services
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1 - 100 Employee
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Content Manager
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Mar 2021 - Sep 2021
• Develop and implement strategic and creative content plans for hospitality clients across multiple digital platforms • Create, edit, and optimize a wide range of digital and print content, including website content, articles, organic and paid social posts, native ads, radio scripts, email campaigns, print ads, and advertorials while maintaining brand voice • Work collaboratively with and provide content direction to designers on best practices for rebrands, website launches, and proposals • Research relevant travel topics and trends, working directly with clients to advise on emerging digital platforms and content opportunities • Assist Account Directors with ad trafficking and media plan management Show less
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New Orleans & Company
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United States
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Events Services
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1 - 100 Employee
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Project Coordinator
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Oct 2019 - Apr 2020
• Created and edited content for neworleans.com and destination wedding sub-site, including blogs, listicles, and international brochures • Wrote, formatted, and selected photography for monthly e-blasts and advertorials for international and domestic advertising channels, including WeChat, TravelPulse, and The Knot • Managed monthly invoicing for international advertising efforts, working with representation in 7 countries to produce accurate expense reports • Collaborated with team and coordinated details for large scale projects like FAM tours, site visits, and trade shows • Managed ongoing airport evaluation project with MSY, independent contractors, and contacts at the Department of Commerce Show less
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Brand USA
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United States
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Hospitality
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1 - 100 Employee
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Coordinator, Partner Engagement
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Mar 2018 - Oct 2019
• Budgeted and executed over $13 million of co-operative marketing campaigns for over 50 DMO and corporate partners • Managed and developed relationships with partners, vendors, and media agencies, serving as an internal and external liaison for all steps of media planning and buying process • Maintained accurate tracking systems for partner contributions and participation in marketing programs • Led monthly status calls with partners and agencies • Handled contracts, invoicing, and creative approvals of advertising materials per company compliance Show less
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Tours By Isabelle
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United States
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Hospitality
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Travel Coordinator
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Sep 2015 - Aug 2016
• Designed custom itineraries for international customers and facilitated special arrangements with hotels, restaurants, and local points of interest • Marketed tours to potential clients, partners, and third party vendors through phone calls and online reputation cultivation via social media, TripAdvisor, Viator, and Expedia • Negotiated commission agreements with third parties and collaborated on product pricing and guidelines with team • Oversaw transition to new digital reservation system and updating of company procedures Show less
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Grant Writer - Contract
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Mar 2015 - Aug 2015
• Developed new promotional materials including brochures, newsletters, and email blasts to solicit corporate and private donations for summer program tuition for eligible children • Obtained donations from Kroger, Otterbox, The Houston Zoo, Teacher Heaven, and more, establishing relationships for future partnerships • Created templates for donation proposals for corporate giving • Managed social media accounts and controlled general email correspondence for the non-profit • Developed new promotional materials including brochures, newsletters, and email blasts to solicit corporate and private donations for summer program tuition for eligible children • Obtained donations from Kroger, Otterbox, The Houston Zoo, Teacher Heaven, and more, establishing relationships for future partnerships • Created templates for donation proposals for corporate giving • Managed social media accounts and controlled general email correspondence for the non-profit
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Search Influence
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United States
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Advertising Services
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1 - 100 Employee
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Internet Marketing Associate
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Jun 2014 - Mar 2015
• Utilized SEO best practices to write, edit, and optimize web content, press releases, blogs, articles, white papers, PPC ads, meta data, and business descriptions for a wide range of clients • Served as video coordinator, writing and optimizing scripts for clients' YouTube channels and communicating with clients and video production company about edits and pricing • Managed social media accounts for clients across multiple platforms • Collaborated with clients to write creative, engaging sponsored articles/advertorials for publication Show less
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Becker's Healthcare
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United States
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Media Production
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100 - 200 Employee
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Public Relations Intern
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Sep 2013 - Dec 2013
• Created and distributed press releases to healthcare organizations • Produced and edited vlogs for company YouTube channel • Interacted with company social media outlets • Assisted team with client communication, technology, and project organization • Created and distributed press releases to healthcare organizations • Produced and edited vlogs for company YouTube channel • Interacted with company social media outlets • Assisted team with client communication, technology, and project organization
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St. Charles Parish Government
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United States
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Government Administration
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1 - 100 Employee
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Special Education Counselor
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Jun 2008 - Aug 2013
• Created lesson plans and modified classroom activities for special education students • Scheduled and organized special events to promote community involvement • Created lesson plans and modified classroom activities for special education students • Scheduled and organized special events to promote community involvement
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Education
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2016 - 2017
University of Greenwich
Master of Arts (M.A.), International Tourism Management -
2010 - 2014
Loyola University Chicago
Bachelor of Arts (B.A.), Communication, General -
2010 - 2014
Loyola University Chicago
Bachelor of Arts (B.A.), English -
2006 - 2010
St. Marys Dominican High School
Community
