Experience

Pinnacle Travel Group

• Australia
• Sightseeing Transportation
• 1 - 100 Employee

• Marketing Coordinator

  • Dec 2022 - Present



Second Nature Marketing

• Australia
• Advertising Services

• Founder and Creative Director

  • Mar 2021 - Present

  Located in Perth, Second Nature is a Marketing Agency specialising in Strategic Business Growth. Social Media Management, Content Creation, Branding, Websites redevelopments, Event Management, Influencer Marketing, PR and Media comes second nature to us. I started Second Nature Marketing to help small businesses thrive. My uniquely valuable cross functional expertise sits across Marketing, Public Relations, Media, Business Development and Strategy. This end to end skillset perfectly positions me to accelerate small businesses and propel growth. From providing my expertise and services within a creative agency to one of the largest state departments of 50,000 employees, I’m a considered balance of agency speed and agility in executing with the strategic foresight of a large organisation at scale. Services on offer: • Marketing and Public Relations: From Strategy, Asset Design, Campaign Build, Copy Writing and delivery across all Channels. o Social Media Marketing and Account Management. o Website design, content creation and management. o Digital Content asset creation. o Graphic Design via Adobe Creative Cloud Suite. o Email Marketing and list growth. o Influencer Marketing and Events Management. • Media: From generating Media Coverage in Local Newspapers, to State-wide Radio Stations to National TV Channels. o Produce high resolution news-style photographs. o Access to media contacts from various media outlets. o Manage Media Queries & produce Media Statements. o Crisis Communication Management. • Business Consulting: From Business Development, Overall Product Analysis to Evaluation Reports. o Product Management: consulting on Product Design, Growth Strategy, Product Solutions Roadmap and Design. o Situational Analysis: Identifying Strengths, Weaknesses, Opportunities and Threats. o Business Strategy: Identifying B2C and B2B growth opportunities and reactively solving business challenges. o Commercial and Organic partnerships and relationship management.



Tourism Western Australia

• Australia
• Travel Arrangements
• 100 - 200 Employee

• Corporate Communications Coordinator

  • May 2022 - Nov 2022

• Content Officer

  • Jul 2021 - May 2022

  • Develop the monthly, “This is WA” EDM. Track and develop reports on media coverage.• Develop and implement social media content. • Manage Social Media Community Engagement.• Track social media sentiment and content performance, develop analytical reports, recommending optimisation options.• Manage and maintain the Tourism WA Image Gallery Library – uploading digital assets with meta data and servicing of requests.



Department of Education, Western Australia

• Australia
• Education Administration Programs
• 700 & Above Employee

• Communications and Media Officer

  • Oct 2020 - Jul 2021

  • Generate positive media coverage across radio, print and TV.• Research, prepare, edit, and create content for social media.• Utilise graphic design skills to plan, edit and construct a range of communication materials for social media through adobe.• Assist with Journalist’s media enquiries to generate positive news.• Prepare and advise internal stakeholder regarding interviews.• Research, prepare and distribute Department media statements.• Produce daily media clippings and identify engaging social media opportunities in the process of building the report.• Produce news-style photos for a range of publications.• Establishes and maintains effective networks with schools and journalists to promote public education, initiatives and programs, and staff and student achievements.

• Marketing And Public Relations Assistant

  • Sep 2019 - Oct 2020

  • Create, schedule and monitor content for digital and social media channels.• Monitor and analyse social media insights and key findings on a variety of digital platforms such as Facebook and LinkedIn.• Preparing, editing, proofreading content for various mediums, including print and online, and for a range of audiences.• Support a variety of communications and marketing projects, including community education campaigns, promotional activities and events.• Write and create a range of communication materials for print and online through adobe creative suite.• Business development; building effective relationships with internal and external stakeholders through delivering high levels of customer service. • Creating digital content for Department of Education’s websites: schools online and IKON (internal intranet).

• Marketing Intern

  • Jul 2019 - Aug 2019

  • Writing content for digital website: schools’ online profiles.• Social Media Content Creation: Facebook and Linked In.• Using video editing tools to create short promotional videos.• Coordination of social media content strategy.• Event management: NAIDOC week.• Social Media Monitoring via data analytics.



Universal Store

• Australia
• Retail
• 200 - 300 Employee

• Shift Supervisor

  • Dec 2016 - Nov 2019

  • Work as a team member, also work independently and efficiently to proactively source tasks. • Shift supervision of up to 4 direct reports per shift, delegating tasks to meet daily budget targets, maintain exemplary customer experience and maintain store presence. • Provide exceptional Customer service, i.e. greeting customers and providing tailored service via their styling. • Processing of payments (cash, credit card, gift card) through the register • Maintaining a wide range of current product knowledge • Replenishment and presentation of stock on shelves • General cleaning of the store



Savvy Creations

• Australia
• Advertising Services
• 1 - 100 Employee

• Marketing And Public Relations Intern

  • Aug 2019 - Oct 2019

  • Content creation, event management, blog writing, digital video creation, creating newsletters via mail chimp, marketing research, business development, and social media scheduling. • Content creation, event management, blog writing, digital video creation, creating newsletters via mail chimp, marketing research, business development, and social media scheduling.



Fresh Provisions

• Retail
• 1 - 100 Employee

• Customer Service

  • Mar 2014 - Jan 2017

  • Provide exceptional Customer Service • Stock replenishment and preservation • General cleaning • Work as a team member • Work independently and efficiently • Provide exceptional Customer Service • Stock replenishment and preservation • General cleaning • Work as a team member • Work independently and efficiently