Nina Yanez
Director of Creative at Bee Street Co.- Claim this Profile
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Bio
Experience
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Bee Street Co.
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United States
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Advertising Services
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1 - 100 Employee
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Director of Creative
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Jun 2022 - Present
Serving as the strategic leader amongst a diverse team of brand experts, we create unique, impactful opportunities to build brand engagement based on careful analysis of the data and up-to-the-minute understanding of the trends.
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Creative Account Executive
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Jun 2021 - Jun 2022
Managing client accounts and providing company creative support. Responsible for creating company and client assets, social media and website management, and contributing to overall creative strategy.
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Account Coordinator
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Dec 2020 - Jun 2021
Accelerating the awareness and sales of our clients through our extensive network of A-list Influencers
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Office Coordinator
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Sep 2020 - Dec 2020
Assistant to Founder and CEO at Bee Street Co.Bee Street is a leading influencer marketing agency that executes smart, strategic programs for early & growth-stage consumer brands. Partnering brands with our exclusive community of high-profile individuals allows us to increase their visibility, accelerate their sales and help them charge ahead of their competition. We have the ability to bring capital, create celebrity partnership campaigns, integrate boldface investors into the brands stealth manner, and build meaningful relationships with our clients. We are big fans of companies and leaders who are disrupting traditional categories or creating modern business models, and we know how to make sure their messages are heard.
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Real Good Foods
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United States
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Food and Beverage Services
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1 - 100 Employee
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Sr. Marketing Manager, Influencer, PR, & Community
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May 2019 - May 2020
- Drove content marketing strategies through partnerships with digital creators, agents, and publicists- Researched, analyzed, and recommended influencers; initiated and fostered great working relationships with activated collaborations via Instagram, Facebook, YouTube and TikTok - Fulfilled sample order and coupon requests for influencers and giveaways- Monitored content performance analysis and reporting across activated social media platforms- Managed influencer relations budget - Oversaw social media community engagement with activated influencers by actively engaging with comments, messages, story mentions, tagged posts, with consideration for brand tone - Website blog writing (Shopify) and SEO optimization - Public Relations Writing and outreach – media monitoring and media relations- Assisted in all aspects of events/tradeshow/expos including prep, set-up, breakdown, selling, and follow-up
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Vetsource
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United States
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Pharmaceutical Manufacturing
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300 - 400 Employee
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Account Coordinator
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Aug 2018 - Apr 2019
- Initiated new business opportunities through research, telemarketing, and email pitching- Qualified incoming leads with immediate follow-up- Met quarterly and daily, rapid-growing sales goals- Coordinated appointments for Account Specialists in managing three of their calendars- Salesforce - Initiated new business opportunities through research, telemarketing, and email pitching- Qualified incoming leads with immediate follow-up- Met quarterly and daily, rapid-growing sales goals- Coordinated appointments for Account Specialists in managing three of their calendars- Salesforce
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Allen Hall Public Relations
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Executive + Social Media Coordinator
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Oct 2017 - Jun 2018
"Allen Hall Public Relations is a student-run public relations agency within the University of Oregon's accredited School of Journalism and Communication. At AHPR we collaborate to implement public relations, both traditional and online. As a team, we will work together to help our clients achieve their goals."Account Executive: - Represented a local beverage client alongside a team of three other women- Increased brand awareness via social media by 22% (Instagram & Facebook)- Content calendar planning, influencer relations, media relations- Copywriting, pitching, blog writing, graphic design- Event planning and supportSocial Media Coordinator: - Monitored Twitter, Instagram, and Facebook for the AHPR firm- Social media planning, content creation, audience engagement- Live-tweet meetings, reaching over 3,000 cumulative followers - Error-free writing which kept a consistent brand voice across platforms- Videography, photography, editing via Adobe Suite - Blog writing and publishing via Wordpress
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Spoon University
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Social Media Marketer + Trend Analyst
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Jan 2016 - Jun 2018
Spoon University is a nationally recognized, collegiate food publication written by students, for students. - Contributed as a Social Media Marketer, Photographer, Trend Analyst, and sometimes, Writer.Social Media Marketer: - Copywriting, content creation- Provided photographer for writers articles - Successfully published two articles for the site - Article/Blog writing Trend Analyst:- Challenged me to remain on the cutting edge of digital media platforms- Tracked trends to identify new, innovative ways to evolve writing, creative, and social content. - Optimized my strategic communication skills to properly guide the team’s social media initiatives
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Krupa Consulting
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Intern
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Jun 2017 - Aug 2017
Krupa Consulting is a boutique public relations and branding firm that works with food, fitness, and fashion brands. - Press clipping- Administrative support- Celebrity gift-bagging and delivery- Event planning and support- Media monitoring - Media lists - Compiled and analyzed media coverage - Searched for new clients and possible media opportunities - CisionPoint proficiency Krupa Consulting is a boutique public relations and branding firm that works with food, fitness, and fashion brands. - Press clipping- Administrative support- Celebrity gift-bagging and delivery- Event planning and support- Media monitoring - Media lists - Compiled and analyzed media coverage - Searched for new clients and possible media opportunities - CisionPoint proficiency
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Duck TV
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Entertainment Providers
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1 - 100 Employee
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Public Relations Representative
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Jan 2016 - Jun 2016
Duck TV is the University of Oregon’s student-run television network. Each term they produce six 30-minute episodes that air on public access channel 23 on Wednesday's.- Worked within the Public Relations team at Duck TV- Assigned to work with one creative show a liaison between the larger team and the client- Attended film times to independently photograph content for Instagram, Facebook, and Twitter- Copywriting for social media which embodied client's desired brand voice - Raised brand awareness within UO student body- Worked under tight deadlines with minimal direction
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Education
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University of Oregon
Bachelor of Science - BS, Public Relations and Multimedia