Product Owner

• Oct 2021 - Present

~ Managing the product delivery process from concept through to validation, build, post-launch user feedback and iterations~ Fleshing out new features and requests in the form of user stories, product requirement docs, user flows and wireframes alongside cross-functional team~ Definition and execution of quarterly roadmaps across different functions by talking to key stakeholders and users to prioritise outcomes, set delivery milestones and build OKRs and KPIs based on research and data benchmarks Show less

Product Creative Content Intern

• Sep 2021 - Oct 2021

Marketing Coordinator

• Oct 2020 - Mar 2022

~ Created engaging social content including graphics, copy, blog articles, short promotional videos and animations for both B2B and B2C communications every week ~ Quarterly presentations to managers on key marketing metrics including a SWOT analysis of marketing activities for the agency supported by a self-created Excel template to calculate metrics for KPI reviews ~ Systematised an ongoing 12-month marketing plan for the digital marketing rollout of the collaborative content calendar and oversaw four social media channels Show less

Digital Marketing Assistant

• Aug 2019 - Nov 2021

~ Created and executed fortnightly EDM campaigns through Mailchimp to a database of 1000+ subscribers, reaching up to 35% open rate and 6.7% CTR ~ Oversaw all copy created for launch of new website including the homepage, navigational pages, blogs, product descriptions, educational pages and researched SEO keyword strategy ~ Created product photography and uploaded 500+ products to the e-commerce database with metadata, tiles and product description copy to convert customers ~ Created and executed fortnightly EDM campaigns through Mailchimp to a database of 1000+ subscribers, reaching up to 35% open rate and 6.7% CTR ~ Oversaw all copy created for launch of new website including the homepage, navigational pages, blogs, product descriptions, educational pages and researched SEO keyword strategy ~ Created product photography and uploaded 500+ products to the e-commerce database with metadata, tiles and product description copy to convert customers

Content Management Intern

• Apr 2018 - Jan 2019

~ Researching and synthesising impactful information for written articles ~ Working under pressure to meet weekly publishing deadlines ~ Using technical and collaborative online platforms such as Wordpress to liaise, edit and publish articles ~ Worked in an agile team since the beginning of the project ~ Researching and synthesising impactful information for written articles ~ Working under pressure to meet weekly publishing deadlines ~ Using technical and collaborative online platforms such as Wordpress to liaise, edit and publish articles ~ Worked in an agile team since the beginning of the project

Writer Contributor

• May 2018 - Dec 2018

~ Authored research-based articles on a range of topics including lifestyle, food, culture and events in Brisbane ~ Shot and edited photographs for blog posts and sourced copyright-free images for articles ~ Liaised with editors over email to coordinate tasks, deadlines and delivery while working remotely ~ Authored research-based articles on a range of topics including lifestyle, food, culture and events in Brisbane ~ Shot and edited photographs for blog posts and sourced copyright-free images for articles ~ Liaised with editors over email to coordinate tasks, deadlines and delivery while working remotely

Events Intern

• Feb 2018 - Jun 2018

- Applying research skills and information documentation for autonomous work projects - Managing modelling video and photoshoots - Applying event planning and executing skills - Applying professional presentation skills when reporting to supervisors and potential clients - Applying research skills and information documentation for autonomous work projects - Managing modelling video and photoshoots - Applying event planning and executing skills - Applying professional presentation skills when reporting to supervisors and potential clients

Content and Research Intern

• Jun 2017 - Oct 2017

- Collected and compiled research and data relevant to concurrent projects - Developed social media marketing skills through planning and scheduling posts and compiling promotional material for Tumblr - Developed an understanding of start-up culture and gained knowledge of growth strategies in the early stages of business - Delivered work under pressure and updated superiors with regular progress reports - Attended and assisted at internally organised events outside of work hours - Collected and compiled research and data relevant to concurrent projects - Developed social media marketing skills through planning and scheduling posts and compiling promotional material for Tumblr - Developed an understanding of start-up culture and gained knowledge of growth strategies in the early stages of business - Delivered work under pressure and updated superiors with regular progress reports - Attended and assisted at internally organised events outside of work hours