Experience

Storck

• Germany
• Manufacturing
• 700 & Above Employee

• Head of Marketing / Marknadschef Europe North

  • Aug 2021 - Present

  Leading the marketing organisation, category and consumer insights. Member of management team Storck Europe North. Chocolate and Caramel lover. Leading the marketing organisation, category and consumer insights. Member of management team Storck Europe North. Chocolate and Caramel lover.



Sustainable Consulting

• Malmö, Skåne, Sverige

• Independent Marketing and Business Development Consultant

  • Mar 2020 - Aug 2021

  Provided marketing and business development consulting services to consumer goods companies, start-ups, investors, and consultant agencies like Boston Consulting Group, Bain and McKinsey. Brand strategy and positioning, New market entry strategy, Growth marketing strategy, innovation strategy, concept development, new business development, brand merge and acquisitions, tailor made trend analysis. E-mail: nina@sustainableconsulting.se Mobile: +46 (0) 765014781 Provided marketing and business development consulting services to consumer goods companies, start-ups, investors, and consultant agencies like Boston Consulting Group, Bain and McKinsey. Brand strategy and positioning, New market entry strategy, Growth marketing strategy, innovation strategy, concept development, new business development, brand merge and acquisitions, tailor made trend analysis. E-mail: nina@sustainableconsulting.se Mobile: +46 (0) 765014781



Skånemejerier

• Sweden
• Dairy Product Manufacturing
• 200 - 300 Employee

• Marknadschef Marketing Manager Retail, Groupe Lactalis Skånemejerier (HQ Level)

  • Sep 2018 - Feb 2020

  Marketing Manager at Groupe Lactalis Skånemejerier consumer goods B2C / FMCG . Full budget and P&L responsibility. Responsible for Marketing and Concept Innovation Team. People Management. Coaching the work of translating consumer insights , research and trends into selling dairy food and beverage innovation concepts and NPD new product development with focus on health and sustainability. Responsible for marketing and brand strategy , communication development , media strategy incl. digital marketing , PR , Sustainability, Innovation plans and design development. Member of Marketing and Innovation management team , responsible for developing and implementing new organizational processes and ways of working. Show less



Orkla Sverige

• Sweden
• Manufacturing
• 700 & Above Employee

• Marknadschef Marketing Manager Retail. Health, Plant-Based and Beverage (HQ Level)

  • Sep 2013 - Sep 2018

  Marketing Manager for business units Health , Vegan / Planted-Based , Beverage , Fruit & Berries. Manager for marketing teams consisting of 6-8 co-workers ; Sr. Brand Managers , Brand Managers , Trade Marketing Manager . Led the development of brand and marketing communication strategy for brands such as: Pauluns , Anamma , BOB , Fun Light , Önos , JOKK, Den Gamle Fabrik. Coached the identification and translation of consumer insights into innovation and concept / NPD new product development , media strategy and brand communication campaigns in different consumer journey touchpoints, digital marketing and social media . Member of Management Team Retail responsible for team and organisation development , brand growth and business development expanding brands into international markets and new categories. Full budget and P&L responsible. Worked within categories such as : Food , Frozen Food / meals , Chilled Food / meals , Snacks , Chocolate , Bars , Rice / grains , Breakfast Cereals , Pasta , Jam and Marmalade , Beverage . Show less



PMI Sweden/Nordics

• Stockholm, Stockholm County, Sweden

• Sr. Consumer Insight Manager, PMI

  • Sep 2011 - Aug 2013

  Led the Nordic consumer insight work in transition phase to replace smoke products with non-smoke. In charge of consumer research and the translation of that into brand framework development and product development. Coached the marketing teams in how to apply consumer insights into brand strategy, innovations and activation. Led the Nordic consumer insight work in transition phase to replace smoke products with non-smoke. In charge of consumer research and the translation of that into brand framework development and product development. Coached the marketing teams in how to apply consumer insights into brand strategy, innovations and activation.



Mars

• United States
• Manufacturing
• 700 & Above Employee

• Scandinavian Marketing Manager , Marknadschef

  • 2003 - Aug 2011

  Responsibilities: As Marketing Manager I was P&L and budget responsible for category and in charge of Scandinavian Marketing and Brand strategy and communication development incl. 360° campaigns , Digital marketing , ATL media communication , and tactical in-store campaigns . Developed and implemented new product and packaging, growing brands into new occasions . Coached the development of trade action marketing and in-store promotions . Initiated and facilitated an internal rewarded motivation project, leading to higher category knowledge, team strength , and internal cooperation between marketing and sales departments. Member of international European Marketing Team, contributing to international communication and innovation development. Roles within Mars: 2008-2011 Scandinavian Marketing Manager , Chocolate 2006-2008 Scandinavian Brand Manager, Superpremium brands , Petcare / Petfood 2004-2006 Scandinavian Trade Marketing Manager , Petcare / Petfood 2003-2004 Scandinavian Brand Manager Retail and Special Trade , Petcare / Petfood Show less



Commercial Bank of Greece

• Athens, Greece

• Internet Banking Consultant

  • Jun 2002 - Aug 2002

  Commercial Bank of Greece is the thirds largest bank in Greece. Headquarter is located in Athens and employs 5500 people across Europe. Responsibilities: Consulted the Strategic Banking Management on how to develop their first Internet Banking set-up. Conducted competitor analysis of top Swedish Internet banks as benchmark and adapted services and procedures to match Greek consumer behaviour and needs. Results: The majority of proposed products and services were accepted and implemented. Show less



GfK - An NIQ Company

• Germany
• IT Services and IT Consulting
• 700 & Above Employee

• Consumer Interviewer

  • Feb 2000 - May 2002

  Conducted Face-to-face consumer interviews to collect consumer insights for different consumer goods brands like Läkerol, Cloetta, Regaine, Knorr, TetraPak, GB Glace. Part-time job (2-3 days/week). Conducted Face-to-face consumer interviews to collect consumer insights for different consumer goods brands like Läkerol, Cloetta, Regaine, Knorr, TetraPak, GB Glace. Part-time job (2-3 days/week).



FaciliCom International

• Washington D.C. United States

• Marketing Co-ordinator Telecom

  • Jan 1999 - Jun 1999

  FaciliCom International owned Sweden’s third largest telecommunication company Tele 8. Headquarter was in Washington D.C, USA. Responsibilities: Customer promotion, Media Relations, Events, CRM management, newsletters. Conducted a competitor analysis of Swedish and European telecommunication companies. FaciliCom International owned Sweden’s third largest telecommunication company Tele 8. Headquarter was in Washington D.C, USA. Responsibilities: Customer promotion, Media Relations, Events, CRM management, newsletters. Conducted a competitor analysis of Swedish and European telecommunication companies.