Interior Designer

• Dec 2019 - Present

Space Planner

• May 2018 - Dec 2019

Interior Design Project Manager Intern

• Jun 2017 - Aug 2017

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Senior Marketing Manager

• Jun 2010 - Mar 2013

Drive growth and increase customer loyalty, improve online overall satisfaction, and program redemption of Membership Rewards.com •Channel management for online MR targeted marketing campaigns, including but not limited to: A/B testing, offer, messaging and pricing testing across MembershipRewards.com. •Analyze web traffic and site behavior trends using Omniture for customer and business insights, leading to business actions (i.e. loyalty marketing, web enhancements) to deliver on improved customer site experience or business growth (increased redemptions, margin, traffic and increased conversion). •Manage Membership Rewards Website vendors to design and execute online initiatives that drive innovation, change and customer engagement. Manage issue resolution with internal/external key partners that address CM online experience.•Identify potential capability needs and user experience enhancements to support key campaigns and bring them to market.•Lead online initiatives (strategic, customer experience and capability) across multiple cross-functional teams including; Agencies, Vendors, SDN, AET, Membership Rewards and AXPi to launch innovative solutions.

Marketing Manager

• May 2007 - May 2010

Develop and execute marketing acquisitions and loyalty strategies for two premium products. Manage product marketing in a multi-channel environment. Develop creative, offer and positioning for two products. Forecast and track campaign profitability. Manage the marketing budget and forecast sales in order to ensure the success and execution of marketing activities for multiple product lines to ensure maximum profitability and growth.• Manage a $3.3MM marketing budget resulting in $52 MM revenue, overseeing 26 annual campaigns in a multi-channel environment including: on-line marketing, email marketing, direct mail marketing, alternative media and telemarketing.• Develop marketing strategy and implement all marketing campaigns including: A/B testing, multivariate, offer testing and positioning.• Develop and execute winning marketing cross-sell strategy that generates 1.2 Million in additional revenue.• Operate in a matrix organization to implement all marketing campaign initiatives; worked with creative agencies, print production, external vendors, customer service, compliance, and finance.

Product Manager

• Jul 2003 - May 2007

Develop and execute marketing programs for four product lines. Plan, organize and develop marketing of product lines, from the conceptual stage through launch and product life cycle. Determine creative/offer test recommendations in direct mail, alternative media channels and determine campaign profitability. • End to end product management of $6.2MM Profit and Loss responsibility. • Overseeing 13 annual campaigns totaling volume of 7.2 million pieces in direct mail and alternative media. • Recommend strategy on all Marketing campaigns based on previous campaign performance and current product life cycle. Campaigns included; A/B creative testing and/or offer testing, external and internal list performance. • Determined list/media strategy for direct mail and alternative media channels including seasonality. • Develop creative briefs and interface with both internal and external creative agencies to create new creative offers, packages and concepts. • Lead cross-functional teams to implement all marketing campaign strategies with; Creative Agencies, Print Production, Purchasing, Fulfillment, Media, Customer Service, Editorial, Customer Research, Finance and Legal.