Nina Handayani

CRM & Market Research Manager at Mitrais
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Denpasar
Skills

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Credentials

  • Competitor Analysis - Research Rivals and Influence Markets
    Udemy
    Dec, 2022
    - Nov, 2024
  • Global Marketing Research and Analytics
    Udemy
    Dec, 2022
    - Nov, 2024
  • Content Strategy and Planning in B2B Marketing
    Udemy
    Oct, 2022
    - Nov, 2024
  • Digital Marketing Specialization
    Coursera
    Oct, 2016
    - Nov, 2024

Experience

  • Mitrais
    • Singapore
    • IT Services and IT Consulting
    • 500 - 600 Employee
    • CRM & Market Research Manager
      • 2010 - Present

      • Developed end-to-end customer journeys through various channels, including email marketing, SEO, SEM, social media, and telemarketing.• Developed customer profiling which include identification of pain points, demographic data, media consumption, culture, decision-making process and continuously analyses campaigns performance and lifecycle journeys. • Executed email marketing campaigns based on customer segmentation and tracked performance • Evaluated various marketing automation software to support marketing campaigns and provided recommendation for company adoption• Ownership of marketing budget and strategy implementation.

    • CRM & Market Research Lead
      • 2008 - 2010

      • Subject matter expert of Microsoft CRM for business processes, workflows, rollout, upgrade, and troubleshooting. • Provided CRM training to end user according to their respective roles in sales & marketing division.• Mentored market research personnel on best practices and protocols to maximize productivity. • Provided executive team with sales pipeline report, cash flow forecast and market data.

    • Market Research Specialist
      • 2006 - 2008

      • Built database of prospects through phone and web scrapping to optimize marketing campaigns.• Gathered data for competitor’s analysis. • Executed direct mail campaigns.

  • PT Balimoon
    • Indonesia
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Executive Assistant of Sales & Marketing Manager
      • 2005 - 2006

      • Performed office administrative duties to enhance sales team cohesiveness.• Coordinated meetings between prospects & sales manager.• Helped with planning and hosting of marketing events.• Participated in brainstorming meetings to develop marketing collateral.• Prepared persuasive sales and marketing presentation materials to engage clients. • Performed office administrative duties to enhance sales team cohesiveness.• Coordinated meetings between prospects & sales manager.• Helped with planning and hosting of marketing events.• Participated in brainstorming meetings to develop marketing collateral.• Prepared persuasive sales and marketing presentation materials to engage clients.

  • Mikatasa
    • Indonesia
    • Wholesale Building Materials
    • 1 - 100 Employee
    • Business Administration Executive
      • 2004 - 2005

      • Received and processed stock into inventory management system.• Completed paperwork, recognizing discrepancies and promptly addressing for resolution • Received and processed stock into inventory management system.• Completed paperwork, recognizing discrepancies and promptly addressing for resolution

Education

  • Universitas Surabaya (UBAYA)
    Bachelor's degree, Industrial Engineering
    2000 - 2004

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