Experience

Jaanuu

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Content Manager, Copy

  • Jun 2022 - Nov 2022

  I was brought onto Jaanuu to transform the brand’s identity, spearhead a performance-driven voice and tone that connected with our consumers and tell poignant stories that reinforced our commitment to the medical community—scrubs and beyond. I began as a Senior Copywriter, leading campaign messaging for new style and color drops and mentoring junior team and freelance writers. I grew into the Content Manager, reporting to the SVP Executive Creative Director, where I championed brand… Show more I was brought onto Jaanuu to transform the brand’s identity, spearhead a performance-driven voice and tone that connected with our consumers and tell poignant stories that reinforced our commitment to the medical community—scrubs and beyond. I began as a Senior Copywriter, leading campaign messaging for new style and color drops and mentoring junior team and freelance writers. I grew into the Content Manager, reporting to the SVP Executive Creative Director, where I championed brand messaging across all touch points, launched the company’s newsletter and instituted our blog with SEO tactics, overseeing a team of external writers. Through marketing emails with impressive open rates, snappy one-liner ads that drove conversion, interactive social content, dynamic site copy and compelling video scripts, I created content that helped achieve days of over $1 million in sales.

• Senior Copywriter

  • Nov 2020 - Jun 2022



LATHER

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Copywriter

  • Jan 2020 - Nov 2020

  As the lead writer at LATHER, I colored all communications, from the unique inception story, packaging language and print assets to DTC/B2B marketing collateral, with honest and compelling copy. I worked closely with the CEO and reported to the Creative Director to ensure brand integrity and differentiation in a saturated market. Partnering with designers and the social and marketing teams, I drove a 360° campaign to rebrand and unveil the science behind our plant-based products in a clear and… Show more As the lead writer at LATHER, I colored all communications, from the unique inception story, packaging language and print assets to DTC/B2B marketing collateral, with honest and compelling copy. I worked closely with the CEO and reported to the Creative Director to ensure brand integrity and differentiation in a saturated market. Partnering with designers and the social and marketing teams, I drove a 360° campaign to rebrand and unveil the science behind our plant-based products in a clear and digestible way. Show less As the lead writer at LATHER, I colored all communications, from the unique inception story, packaging language and print assets to DTC/B2B marketing collateral, with honest and compelling copy. I worked closely with the CEO and reported to the Creative Director to ensure brand integrity and differentiation in a saturated market. Partnering with designers and the social and marketing teams, I drove a 360° campaign to rebrand and unveil the science behind our plant-based products in a clear and… Show more As the lead writer at LATHER, I colored all communications, from the unique inception story, packaging language and print assets to DTC/B2B marketing collateral, with honest and compelling copy. I worked closely with the CEO and reported to the Creative Director to ensure brand integrity and differentiation in a saturated market. Partnering with designers and the social and marketing teams, I drove a 360° campaign to rebrand and unveil the science behind our plant-based products in a clear and digestible way. Show less



Freelance (Self employed)

• Writing and Editing
• 700 & Above Employee

• Copywriter / Brand Storyteller

  • Jul 2011 - May 2019

  In an effort to manage multiple clients simultaneously, showcase my versatility and adaptability, and diversify my portfolio, I stepped into a contract role for a variety of startup companies that required brand strategy from the ground up—helping them with multi-channel copy and identity. Here are a few highlights: Juni Learning, an online coding academy, brought me on to direct their copy lane and give the brand a unique personality. I oversaw a creative redirection of the blog, and… Show more In an effort to manage multiple clients simultaneously, showcase my versatility and adaptability, and diversify my portfolio, I stepped into a contract role for a variety of startup companies that required brand strategy from the ground up—helping them with multi-channel copy and identity. Here are a few highlights: Juni Learning, an online coding academy, brought me on to direct their copy lane and give the brand a unique personality. I oversaw a creative redirection of the blog, and led drip campaigns that paved the path for the company to bring in $10 million in annual revenue and acquire $11.3 million in Series A funding. It was also here that I managed a team of five writers and supervised editorial for all published copy. Tentera Surf & Coffee Roasters and Barista Society are two Indonesian-based coffee brands that were just taking flight when I joined the team. I established a brand book, covering the company’s mission, vision and values, and wrote PR statements that ultimately allowed them to gain a foothold in the e-commerce space with 100% YoY growth. At Showstoppers, a female-led accessories brand, I channeled our founder’s voice to give our small-in-size products a large platform—on HSN and in magazines like Refinery 29 and CRAVE OC. Through the site, blog and product itself, I infused the company’s story with lighthearted, feel-good energy, creating a brand that was easy for our customers to rally behind. Show less In an effort to manage multiple clients simultaneously, showcase my versatility and adaptability, and diversify my portfolio, I stepped into a contract role for a variety of startup companies that required brand strategy from the ground up—helping them with multi-channel copy and identity. Here are a few highlights: Juni Learning, an online coding academy, brought me on to direct their copy lane and give the brand a unique personality. I oversaw a creative redirection of the blog, and… Show more In an effort to manage multiple clients simultaneously, showcase my versatility and adaptability, and diversify my portfolio, I stepped into a contract role for a variety of startup companies that required brand strategy from the ground up—helping them with multi-channel copy and identity. Here are a few highlights: Juni Learning, an online coding academy, brought me on to direct their copy lane and give the brand a unique personality. I oversaw a creative redirection of the blog, and led drip campaigns that paved the path for the company to bring in $10 million in annual revenue and acquire $11.3 million in Series A funding. It was also here that I managed a team of five writers and supervised editorial for all published copy. Tentera Surf & Coffee Roasters and Barista Society are two Indonesian-based coffee brands that were just taking flight when I joined the team. I established a brand book, covering the company’s mission, vision and values, and wrote PR statements that ultimately allowed them to gain a foothold in the e-commerce space with 100% YoY growth. At Showstoppers, a female-led accessories brand, I channeled our founder’s voice to give our small-in-size products a large platform—on HSN and in magazines like Refinery 29 and CRAVE OC. Through the site, blog and product itself, I infused the company’s story with lighthearted, feel-good energy, creating a brand that was easy for our customers to rally behind. Show less



Echo Creations

• United States
• Retail Art Supplies

• Senior Operations Manager

  • Jan 2016 - Apr 2019

  Supervised business operations for an international specialty giftwrapping supplier. Supervised business operations for an international specialty giftwrapping supplier.



Blue Lifestyle

• Events Services
• 1 - 100 Employee

• Lead Writer / Editor / Producer

  • Sep 2012 - Dec 2015

  At Blue Lifestyle, I inherited the voice of Anthony Dias Blue, James Beard Award-winning food, wine and spirits radio personality—also the Editor-in-Chief of The Tasting Panel Magazine and The SOMM Journal, and Executive Director of the two largest beverage competitions in the United States. As his sole ghostwriter, I penned his daily one-minute show, as well as his weekly one-hour show, syndicated across KABC in Los Angeles, WCBS in New York and CRN—broadcast on more than 250 stations… Show more At Blue Lifestyle, I inherited the voice of Anthony Dias Blue, James Beard Award-winning food, wine and spirits radio personality—also the Editor-in-Chief of The Tasting Panel Magazine and The SOMM Journal, and Executive Director of the two largest beverage competitions in the United States. As his sole ghostwriter, I penned his daily one-minute show, as well as his weekly one-hour show, syndicated across KABC in Los Angeles, WCBS in New York and CRN—broadcast on more than 250 stations nationwide and reaching over 200,000 daily listeners. I also ghost wrote his monthly “Letter From the Editor” for his two magazines and spearheaded all marketing collateral for his wine and spirits competitions. Show less At Blue Lifestyle, I inherited the voice of Anthony Dias Blue, James Beard Award-winning food, wine and spirits radio personality—also the Editor-in-Chief of The Tasting Panel Magazine and The SOMM Journal, and Executive Director of the two largest beverage competitions in the United States. As his sole ghostwriter, I penned his daily one-minute show, as well as his weekly one-hour show, syndicated across KABC in Los Angeles, WCBS in New York and CRN—broadcast on more than 250 stations… Show more At Blue Lifestyle, I inherited the voice of Anthony Dias Blue, James Beard Award-winning food, wine and spirits radio personality—also the Editor-in-Chief of The Tasting Panel Magazine and The SOMM Journal, and Executive Director of the two largest beverage competitions in the United States. As his sole ghostwriter, I penned his daily one-minute show, as well as his weekly one-hour show, syndicated across KABC in Los Angeles, WCBS in New York and CRN—broadcast on more than 250 stations nationwide and reaching over 200,000 daily listeners. I also ghost wrote his monthly “Letter From the Editor” for his two magazines and spearheaded all marketing collateral for his wine and spirits competitions. Show less