Project Manager

• May 2023 - Present

Project Manager of the UIM E1 Pilot Academy Project Manager of the UIM E1 Pilot Academy

Marketing Director

• Jan 2023 - Present

An all-new four-wheel electric racing series focusing on talent development and innovation, seeks to develop motorsport in underrepresented markets, and provide competitive and exciting racing. Coming 2024. An all-new four-wheel electric racing series focusing on talent development and innovation, seeks to develop motorsport in underrepresented markets, and provide competitive and exciting racing. Coming 2024.

Founder & CEO

• Jan 2023 - Present

Co.4 is a marketing and brand consultancy that guides sport and lifestyle businesses. Driven by a collective of women thinkers, who are inspired to make a meaningful impact on society. Co.4’s first-class collective of women's talent provides an undivided approach to consultancy. A strategy-led, full-service marketing and brand consultancy agency specialising in sports, entertainment, and social impact solutions. Its global nature allows Co.4 to deliver insight and new perspective, focused on future-proofing your business and achieving positive impact. Our suite of integrated services work together based on bespoke client needs: Sustainability Focused Consultancy Marketing Advisory Brand Strategy and Brand Identity Brand Management and Activation Communication Strategy Talent Strategy & Management Web Design & Management Social Media Strategy Event Management Show less

Head of Marketing

• Jan 2021 - Dec 2022

Marketing Manager

• Dec 2019 - Jan 2021

Sports Marketing Specialist

• Jul 2017 - Oct 2019

• Driving development and execution of regional-focused marketing initiatives. • Building local and regional brand affinity through events, athletes, and influencers while paying into Red Bull’s global strategies. • Driving cross-functional collaboration to optimise outcome of marketing initiatives (sales, brand, and media). • Influencing and contributing to the annual Sports Marketing Business Plan. Athletes and Influencers • Ensuring the best and most relevant athletes and sports influencers that increase brand relevance. • Establishing a rich network in regional sports scenes to maintain awareness of emerging trends and opinions leaders. • Assisting identification of locally relevant athletes’ stories and help creating opportunities to amplify their reach within and beyond the region. Projects: • Project Manager Consumer Activation | “Bradley Smith – Breakfast Ride” ahead of Silverstone MotoGP,UK • Project Manager Consumer Activation | “Sam Sunderland – Life is a Beach”, Le Touquet, France • Project Manager Red Bull Athlete Summit, UK • Project Manager Red Bull Fitness Influencer Summit, UK Event initiatives and projects • Lead the project management and execution of local and national Red Bull Sports Marketing event properties in their BTL and ATL activation plans in market. • Overseeing regional Sports Marketing resources to deliver highest impact with local events. • Lead Red Bull brand activation strategy at supported 3rd party sports events within the region. • Lead with region team (sales, event logistics, and marketing) to ensure quality planning and execution of all Red Bull owned and supported Sports Marketing events in the region. Projects: • Co-Project Manager Red Bull Soapbox Race 2019, London, UK • Co-Project Manager Red Bull Escape Room World Final 2019, London UK • Project Manager Red Bull Rubik’s Cube Qualifier, London, UK • Project Manager Red Bull Escape Room Qualifier, London, UK • Athlete Manager Red Bull Driftshifters, London, UK Show less

Marketing Planner

• Jan 2017 - Jul 2017

• Supported the definition and execution of global marketing campaigns to deliver against brand awareness, positioning and fan acquisition goals. • Overall marketing activity planning creating a spread sheet from scratch; Liaising across departments in the business making sure deadlines are held. Looking for opportunities for synergy effects to improve and safe costs. • Planning and project management of experiential activations and support events (i.e. show car, roadshows, PR stunts) • Oversee production of creative assets and marketing materials to execute campaign plans. • Implemented Google Analytics. Tracking traffic on social media channels and fiaformulae.com website creating monthly reports for the SMT. • Implemented data collection strategy of event attendees • SAP (raised POs for all local and global marketing activities, overseeing marketing budget. Show less

Research Assistant

• Apr 2014 - Jul 2014

Research project concerning entrepreneurial marketing in new ventures. Research project concerning entrepreneurial marketing in new ventures.

Internship| Brand Strategy and Media Management

• Oct 2013 - Mar 2014

• Supported the roll-out of the new global company strategy – inter alia the coordination and carrying out of brand inductions and rebranding policies. • Research work • Preparatory work for the new brand strategy • Drawing up an “one pager“ for the latest award signets and their guidelines for the use in communication – deep cooperation with external interfaces • Supported the roll-out of the new global company strategy – inter alia the coordination and carrying out of brand inductions and rebranding policies. • Research work • Preparatory work for the new brand strategy • Drawing up an “one pager“ for the latest award signets and their guidelines for the use in communication – deep cooperation with external interfaces

Internship / Marketing and PR

• Aug 2013 - Oct 2013

• Daily media- and internet research, occurences in the motorsport field and their digitalization • Dealing with Social Media • Proof-reading of press release • Participation in shootings for the press cars • Looking after journalists on race weekends • Daily media- and internet research, occurences in the motorsport field and their digitalization • Dealing with Social Media • Proof-reading of press release • Participation in shootings for the press cars • Looking after journalists on race weekends

Research Assistant

• Oct 2012 - Feb 2013