Experience

ECE Marketplaces GmbH & Co. KG

• Germany
• Real Estate
• 200 - 300 Employee

• Marketing Manager Online Strategy

  • Jan 2021 - Present

  - Internat. Ansprechpartnerin der ECE-Shopping-Center zur Performance-Optimierung und strategischen Weiterentwicklung der digitalen Kanäle- Reporting und Analyse von E-Commerce-KPIs- Konzeption von Online-Kampagnen und Harmonisierung mit Offline-Werbemitteln- Technische Weiterentwicklung von Software-Produkten im Online-Marketing- Kreation von Online-Content & Trendrecherche- Entwicklung neuer Prozesse & Guidelines für Social Media- Implementierung eines neuen zentralgesteuerten Agenturmodells



ECE

• Real Estate
• 700 & Above Employee

• Marketing Manager Online Strategy

  • Jul 2019 - Dec 2020

  - Internat. Ansprechpartnerin der ECE-Shopping-Center zur Performance-Optimierung und strategischen Weiterentwicklung der digitalen Kanäle- Reporting und Analyse von E-Commerce-KPIs- Konzeption von Online-Kampagnen und Harmonisierung mit Offline-Werbemitteln- Technische Weiterentwicklung von Software-Produkten im Online-Marketing- Kreation von Online-Content & Trendrecherche- Entwicklung neuer Prozesse & Guidelines für Social Media- Implementierung eines neuen zentralgesteuerten Agenturmodells



Conleys Modekontor GmbH

• Germany
• Retail Apparel and Fashion

• Senior Onsite Merchandiser

  • Nov 2017 - May 2019

  Development of onsite campaigns, management of e-mail marketing activities, reporting of e-commerces KPI's, optimisation of webshop features. Development of onsite campaigns, management of e-mail marketing activities, reporting of e-commerces KPI's, optimisation of webshop features.



Tchibo

• Germany
• Retail
• 700 & Above Employee

• Manager Digital Assets

  • Aug 2014 - Jan 2017

  Development of digital content (photos, videos) and marketing concepts for ideal product presentation of the non food assortment in online channels, coordination of content production, design and standardisation of production processes, harmonisation of look-and-feel. Development of digital content (photos, videos) and marketing concepts for ideal product presentation of the non food assortment in online channels, coordination of content production, design and standardisation of production processes, harmonisation of look-and-feel.



OTTO

• Germany
• Online and Mail Order Retail
• 700 & Above Employee

• Medienproduktioner E-Commerce

  • May 2012 - Jul 2014

  Production planning and control of e-commerce product data (photos, texts, videos) for the online fashion assortment of otto.de and for the OTTO catalogues, design und further development of production processes for ideal product presentation, comprehensive quality management in cooperation with photography studios and content providers. Production planning and control of e-commerce product data (photos, texts, videos) for the online fashion assortment of otto.de and for the OTTO catalogues, design und further development of production processes for ideal product presentation, comprehensive quality management in cooperation with photography studios and content providers.



Europcar

• France
• Travel Arrangements
• 700 & Above Employee

• Product Manager E-Commerce & CRM

  • Aug 2009 - Apr 2012

  Online content development and maintenance, extensive online marketing campaign planning: display, e-mail marketing, social media, online cooperations, web analytics, creation of online banners. Online content development and maintenance, extensive online marketing campaign planning: display, e-mail marketing, social media, online cooperations, web analytics, creation of online banners.



Tee-Zed Products Pty Ltd

• Australia
• Wholesale Import and Export
• 1 - 100 Employee

• Praktikantin Marketing, Sales & Administration

  • Mar 2009 - Jul 2009

  - Betreuung der Online-Shops für Australien und die USA- Aufbau des Online-Shops für Deutschland- Erstellung von Wettbewerbsanalysen und Produktkatalogen - Betreuung der Online-Shops für Australien und die USA- Aufbau des Online-Shops für Deutschland- Erstellung von Wettbewerbsanalysen und Produktkatalogen



CTS EVENTIM AG & Co. KGaA

• Germany
• Events Services
• 300 - 400 Employee

• Praktikantin Neue Medien & Online-Marketing

  • Sep 2007 - Jan 2008

  - Online-Marketing: E-Mail- und Affiliate-Marketing- Anbahnung und Realisation von Online-Kooperationen- Konzeption und Anfertigung von Mediaplänen - Online-Marketing: E-Mail- und Affiliate-Marketing- Anbahnung und Realisation von Online-Kooperationen- Konzeption und Anfertigung von Mediaplänen