Nina Monahan
Chief Operating Officer COO at Croke Fairchild Duarte & Beres- Claim this Profile
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Bio
Zach Baze
I got to know Nina when she was given a "mission impossible," and watched in awe as she rallied a team to completely turn around, secure and expand a crucial client relationship. She did it not by selling but by doing what she does best: genuinely caring about a client's business and working tirelessly to generate results. Her solution-focused posititve attitude is contagious, and her complete understanding of the evolving modern marketing landscape makes her an indispensable strategic partner. I highly recommend Nina to any team looking for a proven, results-focused and strategic leader who delivers not just amazing work, but an amazing experience in working together.
Janet Barker-Evans
There are many words that come to mind when I think about Nina, but chief among them is ‘empowering.’ Not only is she smart and strategic, she is also incredibly collaborative and makes every member of the team feel valued and supported. She’s also genuinely kind, and incredibly funny. It’s pretty hard not to have fun working with Nina, even on the most difficult of projects. And I should know, I’ve been in the trenches with her more than once. When I think about the kind of account partner I enjoy working with, Nina’s positive personality and infectious joy for our industry always come to mind. She sees the possibility in every problem and the potential in every project. She is always willing to listen to opposing points of view, but also knows how to stand her ground and stand up for what she believes in. And she does it in a way that makes you feel respected and appreciated, even if she disagrees with you. Her team loves her, creatives respect her, and clients adore her. Smart. Talented. Positive. Empowering. Joyful. Compassionate. She’s the full package. And it’s a privilege and an honor to work alongside her every day.
Zach Baze
I got to know Nina when she was given a "mission impossible," and watched in awe as she rallied a team to completely turn around, secure and expand a crucial client relationship. She did it not by selling but by doing what she does best: genuinely caring about a client's business and working tirelessly to generate results. Her solution-focused posititve attitude is contagious, and her complete understanding of the evolving modern marketing landscape makes her an indispensable strategic partner. I highly recommend Nina to any team looking for a proven, results-focused and strategic leader who delivers not just amazing work, but an amazing experience in working together.
Janet Barker-Evans
There are many words that come to mind when I think about Nina, but chief among them is ‘empowering.’ Not only is she smart and strategic, she is also incredibly collaborative and makes every member of the team feel valued and supported. She’s also genuinely kind, and incredibly funny. It’s pretty hard not to have fun working with Nina, even on the most difficult of projects. And I should know, I’ve been in the trenches with her more than once. When I think about the kind of account partner I enjoy working with, Nina’s positive personality and infectious joy for our industry always come to mind. She sees the possibility in every problem and the potential in every project. She is always willing to listen to opposing points of view, but also knows how to stand her ground and stand up for what she believes in. And she does it in a way that makes you feel respected and appreciated, even if she disagrees with you. Her team loves her, creatives respect her, and clients adore her. Smart. Talented. Positive. Empowering. Joyful. Compassionate. She’s the full package. And it’s a privilege and an honor to work alongside her every day.
Zach Baze
I got to know Nina when she was given a "mission impossible," and watched in awe as she rallied a team to completely turn around, secure and expand a crucial client relationship. She did it not by selling but by doing what she does best: genuinely caring about a client's business and working tirelessly to generate results. Her solution-focused posititve attitude is contagious, and her complete understanding of the evolving modern marketing landscape makes her an indispensable strategic partner. I highly recommend Nina to any team looking for a proven, results-focused and strategic leader who delivers not just amazing work, but an amazing experience in working together.
Janet Barker-Evans
There are many words that come to mind when I think about Nina, but chief among them is ‘empowering.’ Not only is she smart and strategic, she is also incredibly collaborative and makes every member of the team feel valued and supported. She’s also genuinely kind, and incredibly funny. It’s pretty hard not to have fun working with Nina, even on the most difficult of projects. And I should know, I’ve been in the trenches with her more than once. When I think about the kind of account partner I enjoy working with, Nina’s positive personality and infectious joy for our industry always come to mind. She sees the possibility in every problem and the potential in every project. She is always willing to listen to opposing points of view, but also knows how to stand her ground and stand up for what she believes in. And she does it in a way that makes you feel respected and appreciated, even if she disagrees with you. Her team loves her, creatives respect her, and clients adore her. Smart. Talented. Positive. Empowering. Joyful. Compassionate. She’s the full package. And it’s a privilege and an honor to work alongside her every day.
Zach Baze
I got to know Nina when she was given a "mission impossible," and watched in awe as she rallied a team to completely turn around, secure and expand a crucial client relationship. She did it not by selling but by doing what she does best: genuinely caring about a client's business and working tirelessly to generate results. Her solution-focused posititve attitude is contagious, and her complete understanding of the evolving modern marketing landscape makes her an indispensable strategic partner. I highly recommend Nina to any team looking for a proven, results-focused and strategic leader who delivers not just amazing work, but an amazing experience in working together.
Janet Barker-Evans
There are many words that come to mind when I think about Nina, but chief among them is ‘empowering.’ Not only is she smart and strategic, she is also incredibly collaborative and makes every member of the team feel valued and supported. She’s also genuinely kind, and incredibly funny. It’s pretty hard not to have fun working with Nina, even on the most difficult of projects. And I should know, I’ve been in the trenches with her more than once. When I think about the kind of account partner I enjoy working with, Nina’s positive personality and infectious joy for our industry always come to mind. She sees the possibility in every problem and the potential in every project. She is always willing to listen to opposing points of view, but also knows how to stand her ground and stand up for what she believes in. And she does it in a way that makes you feel respected and appreciated, even if she disagrees with you. Her team loves her, creatives respect her, and clients adore her. Smart. Talented. Positive. Empowering. Joyful. Compassionate. She’s the full package. And it’s a privilege and an honor to work alongside her every day.
Experience
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Croke Fairchild Duarte & Beres
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United States
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Law Practice
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1 - 100 Employee
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Chief Operating Officer COO
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May 2022 - Present
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JRL Group, Inc.-Brand Licensing Agency
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United States
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Marketing Services
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1 - 100 Employee
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Senior Strategic Business Consultant
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Jan 2021 - May 2022
I am working with a team to create a brand architecture and go-to-market strategy for B2B and B2C for a new company launch. Assessing the competitive landscape and developing consumer experience journeys, while identifying key brand differentiators, developing the brand promise and narrative, and visual identity for rollout. I am working with a team to create a brand architecture and go-to-market strategy for B2B and B2C for a new company launch. Assessing the competitive landscape and developing consumer experience journeys, while identifying key brand differentiators, developing the brand promise and narrative, and visual identity for rollout.
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Epsilon
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Advertising Services
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700 & Above Employee
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Senior Vice President, Portfolio Business Leader: GlaxoSmithKline & Pharma
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2018 - 2021
I managed $34MM combined revenue across GlaxoSmithKline (GSK) and Pharma portfolios, consisting of 5 accounts, 18 brands, and 7 retailers with cross-functional team of over 40 people. As a new business development strategic consultant, I focused on leading pitch opportunities and presenting agency capabilities to prospective and new clients to drive agency growth. During this period, I led the GSK pitch as the incumbent agency and won, thus retaining the largest client relationship within the agency. When I took over Client Service Leadership of the GSK business, I restructured the team and redefined the Agency value proposition, team vision and approach to proactively drive strategic and data-forward thinking to elevate client leadership and to fuel creative solutions. In addition to overall GSK leadership, I was responsible for managing a portfolio of businesses and P&L management of our healthcare pharma client portfolio.Brand Categories: Oral Care, Pain, Digestive Health, Immunity, Smoker's Health, Lip Care, Allergies, Cold & Flu
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Tracy-Locke
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United States
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Advertising Services
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200 - 300 Employee
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Executive Vice President, Global Client Service Director: SC Johnson
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2016 - 2017
I was a Global team leader responsible for leading a 20-person account management team. Developed global retail activation and promotional marketing for SCJ’s billion-dollar brands, while working with leadership to establish the agency's global office expansion in Latin America, Asia Pacific, Europe and Africa. Reported to Chief Strategy Officer.Brands: Glade, Ziploc, Mr. Muscle, Duck, Windex, Pledge, Scrubbing Bubbles, Raid, OFF! I was a Global team leader responsible for leading a 20-person account management team. Developed global retail activation and promotional marketing for SCJ’s billion-dollar brands, while working with leadership to establish the agency's global office expansion in Latin America, Asia Pacific, Europe and Africa. Reported to Chief Strategy Officer.Brands: Glade, Ziploc, Mr. Muscle, Duck, Windex, Pledge, Scrubbing Bubbles, Raid, OFF!
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SOCIALDEVIANT
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United States
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Advertising Services
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1 - 100 Employee
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Head of Account & Business
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2015 - 2016
I partnered with the agency president and chief executive officer to build the account management infrastructure and new business pipeline, including proposal development and leadership on pitch response. I provided guidance across businesses in development of brand content strategy and narrative development for social media distribution across a range of clients including Farmers Insurance, Health Warrior and RedWing Shoes. I partnered with the agency president and chief executive officer to build the account management infrastructure and new business pipeline, including proposal development and leadership on pitch response. I provided guidance across businesses in development of brand content strategy and narrative development for social media distribution across a range of clients including Farmers Insurance, Health Warrior and RedWing Shoes.
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Leo Burnett
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United States
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Advertising Services
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700 & Above Employee
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Senior Vice President, Global Director
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2009 - 2015
London, United Kingdom (SVP Global Director; 2012-2015)Rome, Italy (Regional Managing Director; 2010-2012)Paris, France (Retail Managing Director; 2009-2010)My primary responsibility was to establish a credible retail/shopper marketing activation capability in Western Europe to drive increased revenue across 6 countries. I provided foundational knowledge and best practices, training workshop content, and relevant expertise to build shopper marketing practice and growth plans, with an emphasis on multinational clients. I led multi-office, cross-regional virtual teams on global initiatives and elevated our strategic approach to include consumer experience journeys and mapping of media touch points. I was also responsible for hiring, training, and mentoring staff across all offices. Dual reporting structure to regional CEO and multinational president.Clients: Coca-Cola, P&G Global and Surface Care, Samsung, Kellogg's, Petit Navire
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Arc Worldwide
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United States
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Advertising Services
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700 & Above Employee
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SVP Group Account Director
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2004 - 2009
I was accountable for a one-third of the total agency revenue, representing $30M combined P&L for P&G shopper & consumer marketing and Whirlpool digital and promotions businesses with a staff of 100+ across all team functions. I led teams to develop and execute insight-driven, multi-media solutions across the consumer experience journey, including customer and channel specific solutions, e-commerce, merchandising events, retail design, promotions, and website development. Led profitable growth of the P&G NA business from $0 to $20MM over five years with acquisition of over 15 health and beauty brands. Reported to CEO Leo Burnett NA.P&G Brands: Olay, Beauty Scale, Pantene, Herbal Essences, Head & Shoulders, Crest, Oral B, Scope, Tampa, Always, PUR, Vicks, Pampers, Kandoo, Walmart Canada & Publix Customer TeamsWhirlpool Corporation Brands: Maytag, KitchenAid, Amana, Jenn-Air
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Education
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University of Illinois at Urbana-Champaign
Bachelor of Science (BS), Communications
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