Content & Communications Head

• Aug 2021 - Present

Communication Collateral: Brainstorming with the content developing team and strategic communications division for the content creation including Videos, Gifs, Illustrations, animations, visuals, and info graphsDigital Strategies and Media Monitoring: Formulating the digital strategies and KPI’s. Media Monitoring to counter negative propagandas against the country and crafting content to counter the propagandasProvide leadership and expertise on all aspects of digital communications and content development to ensure that the message is successfully disseminated through official Ministry’s account and Pakistani missions account globally.Public-Private Partnership: Maintaining Liaison with Prime Minister’s office, private organizations and stake holders and inter-Ministerial communications. Developing a regular mechanism of communication through advisory and consultative groups meetings.Audience Specific Campaigns and Messaging: Crafting a research-based Content and Curating Digital Campaigns in collaboration with Ministry of Information and Prime Minister’s officeDigitalization and Social Media platforms: Digitization of 116 Pakistani Missions Accounts (Twitter, Facebook and Instagram), uniformity of contentacross all the accounts and curating country-specific campaigns for mission accounts. Strong Digital Presence of Ministry’s Official Accounts, Foreign Minister’s Social Media Accounts and Foreign Minister Public Diplomacy Twitter Account with a noticeable increase in followers (up to 3M) on Foreign Minister’s Twitter Account. Use of Digital tool to monitor digital presence.Event Management: Organizing Foreign Minister’s Event, Planning activities for international Visits within the country and Foreign Minister’s Visit abroad. Organizing Public Diplomacy Events for the Ministry and government of Pakistan in collaboration with Private organizations like Coke Studio etc. Show less

Content & Public Diplomacy Specialist

• Aug 2020 - Present

Regional Manager (Marketing and Communications)

• Sep 2017 - Jul 2020

• Lead the team to plan, develop and direct the execution of all programs, policies, and services as they relate to the education, care, and support program initiatives, including diversity and inclusion. • Strategizing the Communication and Visibility Plan, Report writing regarding the baselines and end lines against defined KPIs for every quarter and overall Program Management • Demonstrated ability to work effectively in international settings with multi-cultural teams and with technical and administrative staff and consultants, with high ethical standards to facilitate program implementation. • Proven expertise facilitating collaborative work with diverse partners, Stakeholders and, print & electronic media. Demonstrated ability to communicate effectively with these partners and colleagues and build strong professional relationships and networks • Excellent written and verbal communication skills in English, including the ability to convey complex concepts clearly and concisely and to help stakeholders act on the information • Knowledge of donor rules and regulations, with particular emphasis on DFID funded program Show less

Content Specialist

• Mar 2015 - Aug 2017

• Developing strategic communication and visibility plans. • Over monitoring of the developed content by the content developers, operationalizing strategies to disseminate the content on the web and media. • Communication/ liaison with stakeholders, media, Public and governmental organizations, and international bodies. • Report writing, proofreading of content, operational research reports, and identifying KPIs for every quarter. • Social media Content Management identifying the target audience and providing matters of interest. • Overall Content Management and leading the team. • Content development as required for international organizations, Social and Electronic media, and the Higher Management • Excellent written, communication, and analytical skills Show less

Value Added Services Manager

• Jun 2011 - Jul 2017

Communications Officer

• Mar 2013 - Nov 2015

• Assist in the development of an effective strategy for communication with internal staff, international bodies, stakeholders, and donors • Coordinate efforts with public affairs officers • Ensure targeted, coherent, and consistent messages to senior USAID and other U.S. Government representatives, and donors • Draft weekly updates and contribute to briefing materials and scene-setters in support of the participation of senior managers for internal and external meetings • Update briefing materials on the web & Coordinate with media outlets for the dissemination of content. • Prepare and update standard information packages on initiatives for briefings and distribution to the public Show less