Senior Business Analyst

• Jan 2019 - Present

Senior Business Analyst

• Mar 2018 - Jan 2019

Marketing Research Assistant

• Aug 2016 - Dec 2017

• Created content and designed dashboards in Salesforce, Tableau and analyzed current trends, opportunities in global luxury market • Built regression models to formulate pricing policy for semi luxury market segments in retail industry based on consumer behavior • Derived insights on Customer Lifetime Value(CLV), buyer behavior from real-time data that improved luxury market growth by 15% • Created content and designed dashboards in Salesforce, Tableau and analyzed current trends, opportunities in global luxury market • Built regression models to formulate pricing policy for semi luxury market segments in retail industry based on consumer behavior • Derived insights on Customer Lifetime Value(CLV), buyer behavior from real-time data that improved luxury market growth by 15%

Marketing Analyst-Intern at the President's Office

• Jun 2017 - Aug 2017

• Instrumental in creating ‘email-marketing campaign’ for Colorado University and developed infographics that increased engagement, reach and impressions rate by 25% • Implemented A/B testing to optimize Univ. email channel performance, improve and track success rate for a better user experience • Determined strategies to re-engage inactive subscribers with insights from E2E analysis on effective content,open & click thru rates • Instrumental in creating ‘email-marketing campaign’ for Colorado University and developed infographics that increased engagement, reach and impressions rate by 25% • Implemented A/B testing to optimize Univ. email channel performance, improve and track success rate for a better user experience • Determined strategies to re-engage inactive subscribers with insights from E2E analysis on effective content,open & click thru rates

Digital Marketing Analyst- Intern

• Apr 2015 - Jul 2015

• Accelerated brand visibility by recommending effective social media monitoring tools based on features and reporting capabilities • Performed cohort analysis to identify opportunities in customer retention patterns, pipeline value, conversion rate in Social Media • Designed an informational post for a tradeshow ‘Pega Event’ increasing the followers on social media by 25% for a $50M business • Accelerated brand visibility by recommending effective social media monitoring tools based on features and reporting capabilities • Performed cohort analysis to identify opportunities in customer retention patterns, pipeline value, conversion rate in Social Media • Designed an informational post for a tradeshow ‘Pega Event’ increasing the followers on social media by 25% for a $50M business

IT Support Specialist

• Apr 2011 - Apr 2013

Business Analyst

• Apr 2007 - Apr 2011

• Created and maintained Requirement Traceability Matrix (RTM) to record the business, functional and non-functional requirements • Established a delineation between Business Owners, Architecture , Developers, QA and Release Management to expedite SDLC • Leveraged existing business processes and reduced business capability gaps using UML diagrams, tuning Use Cases & flow diagrams • Received esteemed ‘Vice President’s Award’ in recognition of exceptional execution of project meeting all deliverables