Experience

Happi Planet

• Retail Health and Personal Care Products
• 1 - 100 Employee

• Co-Founder

  • Jul 2022 - Present

  Mumbai, Maharashtra, India Building Happi Planet! Happi Planet is a range of natural & chemical free home cleaners, crafted with quality plant based ingredients. Happi Planet products get the job done, are safe for users and are safe for the environment.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Brand Director - India Business Delivery, Whisper

  • Nov 2020 - Jun 2022

  Mumbai Leading a MFT on a $X00mn+ brand with P&L ownership and End to End brand delivery responsibility (portfolio, media, trials, pricing and promotion)

• Brand Director - New Business Opportunities, Whisper

  • Nov 2019 - Oct 2020

  Mumbai Nepal, Bangladesh & Sri Lanka Markets - Complete P&L ownership including decisions on pricing, trade spends & media spends - Responsible for all demand creation activities including portfolio, trials, media, communication design & in-store activations India eCommerce Business - End-to-end ownership for Whisper India's eCommerce business & channel profitability - Managing levers of in-platform media, portfolio, consumer promotions and mix Market Entry, New Forms -… Show more Nepal, Bangladesh & Sri Lanka Markets - Complete P&L ownership including decisions on pricing, trade spends & media spends - Responsible for all demand creation activities including portfolio, trials, media, communication design & in-store activations India eCommerce Business - End-to-end ownership for Whisper India's eCommerce business & channel profitability - Managing levers of in-platform media, portfolio, consumer promotions and mix Market Entry, New Forms - Worked on an innovation project for introducing a new (adjacency) category in India

• Market Strategy & Planning Manager, Whisper India

  • Apr 2018 - Oct 2019

  Mumbai Area, India Responsible for enabling field sales teams to deliver brand's business objectives & for delivering brand goals on top-line / profit / share in collaboration with brand MFT - Designing state-specific trade strategies that help drive availability and/or visibility - Owning sales execution of commercial & product innovations for Whisper India - Managing Trade Promotion Planning & owning the Trade Spend Budget (xx million dollars) - Delivering thought leadership on Fem Care category… Show more Responsible for enabling field sales teams to deliver brand's business objectives & for delivering brand goals on top-line / profit / share in collaboration with brand MFT - Designing state-specific trade strategies that help drive availability and/or visibility - Owning sales execution of commercial & product innovations for Whisper India - Managing Trade Promotion Planning & owning the Trade Spend Budget (xx million dollars) - Delivering thought leadership on Fem Care category management in Modern Trade channel Key Projects: - Led the sales execution of a New Launch (line extension) & delivered record vertical distribution build up via mix of right trade inputs, energizers & sales force engagement - Led in-market Fem Care GST transition (in Jul '17) with zero business disruption

• Account Executive – Rest of Maharashtra (RoM)

  • Dec 2016 - Mar 2018

  Mumbai Area, India Responsible for delivering an annual business of Rs. xxx crore (entire P&G portfolio) in Maharashtra (ex-Mumbai) – via a team of 2 P&G employees & 200 distributor employees. Key Projects: - Saturated ACV gaps via direct coverage expansion through innovative & cost-effective coverage models - Turned around P&G laundry shares in Maharashtra by co-creating geography specific plans with the brand team & executing the same with excellence. Identified opportunities by leveraging external… Show more Responsible for delivering an annual business of Rs. xxx crore (entire P&G portfolio) in Maharashtra (ex-Mumbai) – via a team of 2 P&G employees & 200 distributor employees. Key Projects: - Saturated ACV gaps via direct coverage expansion through innovative & cost-effective coverage models - Turned around P&G laundry shares in Maharashtra by co-creating geography specific plans with the brand team & executing the same with excellence. Identified opportunities by leveraging external (ACN & HHP) & internal (distribution & WS Enrollment) data sources - Worked with the distributor partner to improve their Service Operations fundamentals (Seller Attrition, Productivity, Stock Return & CFR) by improving DWP (Daily Work Processes) & Capability Development Plans

• Sales Leader - GT Channel, Procter & Gamble Myanmar

  • Apr 2015 - Nov 2016

  Yangon, Myanmar Responsible for delivering xx million dollar business for P&G Myanmar (GT channel). Owned trade initiatives & promotion calendar, trade related elements for new launches and ongoing channel programs to meet business goals across WS & Retail channels - Liaison with Marketing team to execute Brand Master Plan (BMP) – drive trade initiatives in sync with ATL/BTL activities - Coordinate with Product Supply function to ensure stock availability to meet sales goals - Influence Finance &… Show more Responsible for delivering xx million dollar business for P&G Myanmar (GT channel). Owned trade initiatives & promotion calendar, trade related elements for new launches and ongoing channel programs to meet business goals across WS & Retail channels - Liaison with Marketing team to execute Brand Master Plan (BMP) – drive trade initiatives in sync with ATL/BTL activities - Coordinate with Product Supply function to ensure stock availability to meet sales goals - Influence Finance & Marketing on incremental business plans and secure funding for trade initiatives & in-store activities - Analyze internal sales data in conjunction with AC Nielsen reports to identify opportunities on ACV / Num D / SAH - Design & execute channel programs to drive channel specific Key Business Drivers (KBDs) across GT channels - Define distribution & visibility standards across channels, based on Shopper Psychology Principles - Own in-store visibility & trade promotions to meet category-channel needs on distribution, stock weight, visibility etc. - Influence distributor & field sales teams to execute aggressive sales growth plans & new launch initiatives - Assist the distributor in expanding white-space footprint by introducing P&G’s BIC Sub Distributor processes in Myanmar

• Key Account Manager, Uttarakhand

  • Jul 2013 - Mar 2015

  Uttarakhand, India Managed the sales function for P&G in Uttarakhand (all P&G categories) across GT / MT channels - leading a team of 70 distributor sales executives to deliver an annual business of Rs. XXX Crore. Responsible for developing / delivering state specific business plans & for delivering distributor profitability by optimizing service operations. Won the Best New Hire Award in June 2014.



SPJIMR SP Jain Institute of Management & Research

• India
• Higher Education
• 300 - 400 Employee

• Placement Coordinator - Marketing

  • May 2012 - Jun 2013

  Mumbai Area, India - Represented the Marketing Batch of 2013 at SPJIMR for placement & corporate engagement activities



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Autumn Intern

  • Sep 2012 - Oct 2012

  Mumbai Area, India Designed selling tools & enablers for execution of Shopper Based Design (SBD) in MT channel. Designed measurement & tracking processes for SBD standards at store-category level - Designed selling tools & enablers to empower sales teams to sell category Plan-o-grams – based on Shopper Decision Tree - Created a dashboard for measuring & tracking compliance to SBD norms – by region, by category, by account, by store etc. - Designed an Analytical Tool to identify gaps in SBD execution &… Show more Designed selling tools & enablers for execution of Shopper Based Design (SBD) in MT channel. Designed measurement & tracking processes for SBD standards at store-category level - Designed selling tools & enablers to empower sales teams to sell category Plan-o-grams – based on Shopper Decision Tree - Created a dashboard for measuring & tracking compliance to SBD norms – by region, by category, by account, by store etc. - Designed an Analytical Tool to identify gaps in SBD execution & provide actionable insights Show less



AMCHAM Malaysia (American Malaysian Chamber of Commerce)

• Malaysia
• Non-profit Organization Management
• 1 - 100 Employee

• Intern

  • Mar 2012 - Jun 2012

  Kuala Lumpur, Malaysia Authored the Malaysian American Electronics Industry (MAEI) Annual Survey Report 2011 – An annual publication on the Electronics Industry in Malaysia - Designed data collection instruments - analyzed quantitative/qualitative data from surveys, interviews & secondary sources - Assessed performance of MAEI member companies & highlighted how they were ‘Moving Up the Value Chain’



Pangea3

• Senior Associate - Patents

  • Jun 2009 - May 2011

  Mumbai Area, India • Intellectual Property (IP) Analysis: Performed patent analysis and provided defensive & offensive IPR litigation advisory to F100 clients operating in Japanese, US and European jurisdictions. • Patent Portfolio Evaluation & IP Asset Management Advisory: Evaluated client patent portfolios based on coverage, infringement potential & monetization scope; and offered monetization, divestment & cross-licensing advisory. • Business Information Research: Performed technology… Show more • Intellectual Property (IP) Analysis: Performed patent analysis and provided defensive & offensive IPR litigation advisory to F100 clients operating in Japanese, US and European jurisdictions. • Patent Portfolio Evaluation & IP Asset Management Advisory: Evaluated client patent portfolios based on coverage, infringement potential & monetization scope; and offered monetization, divestment & cross-licensing advisory. • Business Information Research: Performed technology landscaping, white space analysis & competitive benchmarking. Identified key players in technology domains for profiling, due diligence and threat analysis - mainly in telecom, CE, semiconductor & software domains. Show less