Experience

Rare Beauty

• United States
• Personal Care Product Manufacturing
• 100 - 200 Employee

• Visual Merchandising Manager

  • May 2023 - Present



Huda Beauty

• United Arab Emirates
• Retail
• 300 - 400 Employee

• Visual Merchandising & Marketing Manager

  • Apr 2019 - Feb 2023

  - Manage fixture seasonal updates both internally and externally and ensuring timelines and budget are met - Take lead on add/delete process in relation to VM with proposed planograms with financial analyses such as RTV liabilities - Create and manage a multi million dollar budget based on proposed planograms and vendor rate cards each year for VM in North America as well as the CapEx portion and work with Senior Management and Finance to secure approvals - Assist with seasonal launch proposals and create kick-off decks for Sr. Management and vendors - Collaborate on design and manage production of secondary new launch displays with internal teams and outside vendors - Review vendor quotes, project bids, and costing related to seasonal launches to ensure it's in line with approved working annual VM budget - Review planograms, renderings and drawings with team and distribute feedback to appropriate vendors - Maintain, archive and organize Visual Merchandising, calendars, and folders on server - Create physical mock ups of proposed planograms for internal approvals Show less



Duggal Visual Solutions

• United States
• Printing Services
• 200 - 300 Employee

• Brand Manager

  • Nov 2018 - Apr 2019

  - Managed the bidding, design and layout, planning, and execution of special projects, such as trade show booths and product launch events, for 20+ clients - Built and sustained client relationships with beauty brands to ensure project details, scope, and timelines are effectively managed for visual merchandising updates and overhauls - Collaborated with external vendors and internal departments including Creative, Production, Operations, and Fulfillment to develop effective production solutions to ensure projects are completed on time and in scope Show less



Coloredge

• United States
• Advertising Services
• 1 - 100 Employee

• Brand Manager

  • May 2017 - Nov 2018

  - Managed client relations, project details, and timelines for 15+ cosmetic and skincare brands across 9 retailers (Sephora/Sephora inside JCP/Beauty Brands/Macy's/Ulta/Dillard's/Nordstrom/Walgreen’s/Naimies) in domestic and international regions - Presented creative solutions for printing methods and substrates to the client and fixture company to ensure gondola overhauls for 400+ Sephora locations were value engineered as per Sephora’s guidelines - Own and coordinate weekly status reports with clients and retailers; remain actively involved in client initiatives, ensuring understanding of strategy, deliverables, and schedules Show less



Elizabeth Mott Cosmetics

• Marketing Intern

  • Feb 2015 - Jun 2016

  - Led the Blogger Outreach Program by communicating with beauty bloggers around the country on different social media platforms to raise awareness of brand - Collaborated with President of the brand to create and customize sponsored ads and videos for Facebook and Instagram and reported results to Vice President and PR team - Performed market, competitor, and product research by analyzing trend research, comparable pricing analysis, and created business decks for potential products - Led the Blogger Outreach Program by communicating with beauty bloggers around the country on different social media platforms to raise awareness of brand - Collaborated with President of the brand to create and customize sponsored ads and videos for Facebook and Instagram and reported results to Vice President and PR team - Performed market, competitor, and product research by analyzing trend research, comparable pricing analysis, and created business decks for potential products