Lead UX Researcher

• Dec 2022 - Present

Senior UX Researcher

• Apr 2022 - Nov 2022

Snappfood with 2.5 million users and 200k orders per day is the largest online food ordering and grocery shopping platform in Iran.• Led a team of 3 researchers.• Promoted democratization of UX research across 14 squads in vendor, consumer, and delivery tribes, - • fostering a more inclusive and user-centric product development process, and enabling various stakeholders to actively participate and access research insights.• Planned, conducted, and oversaw research projects with varying methodologies including usability testing, interviewing , card sorting, 5-seconds test, surveys, participatory design, and more.• Mentored Product Designers, Product Managers, and budding researchers in research skill sets, such as how to structure usability tests, moderate, and conduct interviews.• Established a robust documenting culture by developing guides and templates, facilitating efficient knowledge sharing across the team.• Promoted curiosity and continuous learning, encouraging team members to explore new research techniques, attend workshops, and engage in relevant conferences. Show less

UX Designer

• Jun 2021 - Mar 2022

Azkivam is an Iranian lending service with the mission of increasing purchasing power in society to achieve a better and more sustainable future for all. • Designed user flows and pages from scratch, ensuring intuitive and user-friendly experiences. • Created comprehensive sitemaps, contributing to defining the product's strategic direction. • Collaborated closely with product managers and developers, prioritizing features for the Minimum Viable Product (MVP) based on user needs and business goals. • Led planning and execution of generative research, uncovering valuable insights to drive product innovation and improvements. Show less

Senior Usability Analyst

• Feb 2021 - May 2021

Testady is the first Iranian remote usability testing and human insight platform that takes the guesswork out of User Experience decisions by validating them with real users. Brands can design tests for their targeted audience on desktop, mobile, or tablet.• Mentored and supervised junior usability analysts, nurturing their skills and fostering professional growth within the team.• Managed the recruitment and incentivization of research participants, ensuring diverse and engaged user representation in studies.• Led the end-to-end process of planning, analyzing, and sharing usability test results for over 40 products, driving data-driven design decisions and actionable recommendations.• Planned and executed competitive usability testing, gaining valuable insights into market trends and identifying opportunities for product improvement. Show less

Usability Analyst

• May 2020 - Jan 2021

Intern Usability Analyst

• Feb 2020 - Apr 2020