Niloofar Sarshar
Director of Culinary and Content Marketing at Hestan Commercial Corporation- Claim this Profile
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English Native or bilingual proficiency
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Farsi Professional working proficiency
Topline Score
Bio
Credentials
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ServSafe Certification
National Restaurant AssociationFeb, 2009- Nov, 2024
Experience
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Hestan Commercial Corporation
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United States
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Manufacturing
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1 - 100 Employee
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Director of Culinary and Content Marketing
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Jan 2023 - Present
Manages the brand’s cross-functional marketing teams, mediating all communication, projects and requests between all parties.Collaborates with the team to produce social, web and print assets, content calendars, and development processes for successful marketing campaigns across multiple channels for successful KPIs.Manages the brand’s team of social media influencers, ambassadors and VIP consumers, develop their annual contracts, and maintain partnerships.Manages customer-facing platforms to communicate with potential and current consumers, and provides insights to Sales and Engineering to better inform product development and strategy..Works cross-functionally with other departments, including Sales and Service on new product releases and promotions, inquiries and other company-wide efforts.Manage the development of the content marketing plan and budget that delivers measurable customer value (not just clicks) and is tracked via web analytics and conversions to ensure increasing traffic and content engagement levels.Develops product literature for the brand, including cookbooks and recipes, and provides input to be included in the product manuals, such as maintenance and cleaning recommendations.Partners with the Engineering team on product development and testing, SOP development, performance standards, and test kitchen management.Manages and coordinates internal events, tours and logistics for catering, training, sales meetings, and more. Show less
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Culinary Marketing Manager
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Apr 2021 - Jan 2023
Engages with potential and current consumers on customer-facing platforms, and provides monthly insights report to Sales, Marketing and Engineering.Manages and coordinates internal events, tours and logistics for catering, training, sales meetings, and more.Works with internal marketing team and external agency on marketing assets, including social media videos, brochures, and other visuals.Manages the brand’s team of social media influencers, ambassadors and VIP consumers to maintain partnerships and assure execution of all contracted deliverables.Partner with the Service department on consumer visits, both residential and commercial, providing educational information when needed. Show less
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Home Economist
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Aug 2017 - Apr 2021
Collaborates with the Engineering team on product development and testing, SOP development, performance standards, and test kitchen management.
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California State Polytechnic University-Pomona
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United States
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Higher Education
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700 & Above Employee
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Culinary Laboratory Coordinator
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Jun 2013 - Jul 2017
Supported all restaurant, laboratory course, and special event operations through orders, receiving, and purchasing requisitions, as well as organizing and distributing operational supplies and equipment.Maintained food and beverage prep and inventory, as well as beer and wine, through regular weekly and monthly monitoring.Allocated and supervised student assistant and leadership responsibilities in restaurant courses, student clubs, and Hospitality Management Council Supervised all kitchen equipment maintenance and building inspections, processed purchase orders and payments while updating the POS system, and other high-demand business operations.Facilitated all in-college catering events and cooking demonstrations for students, including recipe testing for student-run restaurant and laboratory classes.Coordinated and assisted additional College and University events, including the Southern California Tasting and Wine Auction, and Hospitality Uncorked. Show less
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Assisant to Culinary Laboratory Coordinator
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Jan 2013 - Jun 2013
- Responsible for maintaining and updating inventory for the laboratory classes at The Collins College of Hospital Management- Provide assistance to the students in the Food and Beverage Operations class- Organize walk-in refrigerator, freezer, and dry storage
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Polly's Pies
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United States
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Restaurants
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1 - 100 Employee
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Server/Management Support
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Aug 2009 - Jun 2013
- History of providing clear, polite, and positive communication with diverse guests and co-workers to ensure seamless order placement - Responsible for management closing duties while assisting and leading team to efficient and timely completion of closing procedures - Supported staff by leading holiday preorders and walk-in purchases resulting in fast and efficient processing - Attended LEAD ( Leadership, Empowerment, Awareness, Development) classes provided by company, to enhance managerial and leadership skills Show less
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Education
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2016 - 2018
Chapman University
Graduate, Business Administration and Management, MBA -
2009 - 2013
California State Polytechnic University-Pomona
Bachelor of Science Degree in Hospitality Management, Hospitality Management -
2008 - 2009
University of Nevada-Las Vegas
Bachelor of Science Degree in Hospitality Management
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