Experience

Gradvine

• India
• Higher Education
• 1 - 100 Employee

• Marketing Executive

  • Jun 2022 - Present

  Hyderabad, Telangana, India 1. Boosted lead generation by 30%, resulting in a 15% surge in total sales 2. Increased webinar attendance rate to a steady 55%, leading to improved conversion rates 3. Achieved a remarkable 30% increase in lead generation through strategic social media content and growth plans 4. Implemented analytics with UTM parameters to enhance top-performing lead sources, optimizing the top of the funnel 5. Led and supervised a 5-member team, including video editors, influencers, college… Show more 1. Boosted lead generation by 30%, resulting in a 15% surge in total sales 2. Increased webinar attendance rate to a steady 55%, leading to improved conversion rates 3. Achieved a remarkable 30% increase in lead generation through strategic social media content and growth plans 4. Implemented analytics with UTM parameters to enhance top-performing lead sources, optimizing the top of the funnel 5. Led and supervised a 5-member team, including video editors, influencers, college interns, and designers for Gradvine's YouTube and social media platforms 6. Strategized, executed, and managed Gradvine's YouTube channel, driving 1 million views, 16,000+ watch hours, 6,000+ subscribers, and $500 in revenue 7. Achieved a phenomenal 3M+ reach and gained 5,000 followers in under 6 months by expertly implementing and managing a high-impact personal branding strategy for my founder Instagram page. 8. Implemented a dynamic Instagram strategy for Gradvine, resulting in 2M+ account reach, 4K+ new followers, and a 20% lead generation increase. 9. Implemented over 1,000 highly engaging social media posts, increasing user engagement by 58% 10. Optimized social media copies for SEO, contributing to a 20% boost in lead generation 11. Managed WhatsApp marketing campaigns using Interakt, doubling the open rate from 35% to an impressive 70% 12. Created and cultivated thriving Discord and WhatsApp communities, attracting over 2,000 active users in just 3 months. Show less



Yocket

• India
• Higher Education
• 200 - 300 Employee

• Performance Marketing Associate

  • Nov 2021 - Jun 2022

  India • Create and manage end-to-end paid media campaigns and seek new areas of opportunity through keyword analysis, campaign strategy, ad writing, bid management, CPA optimization, and landing page testing. • Designing and developing sustainable Social Media Plan timelines, and leveraging all supporting social channels including Facebook, Instagram, Linked In, Twitter, Youtube, Quora, etc. for content distribution and brand awareness. • Responsible for all regular and ad hoc reporting and… Show more • Create and manage end-to-end paid media campaigns and seek new areas of opportunity through keyword analysis, campaign strategy, ad writing, bid management, CPA optimization, and landing page testing. • Designing and developing sustainable Social Media Plan timelines, and leveraging all supporting social channels including Facebook, Instagram, Linked In, Twitter, Youtube, Quora, etc. for content distribution and brand awareness. • Responsible for all regular and ad hoc reporting and analysis of digital activity providing crucial insights to optimize site content and the user experience using tools like Google Analytics, Google Tag Manager, Hotjar etc. • Run A/B testing experiments, analyze heat-maps and visitor recordings to improve the performance of conversion funnels. • Developing and effectively executing CRM & Marketing Automation (MA) campaign using tools like Webengage, Zoho, HubSpot etc. • Created reports and presentations that clearly highlight the actionable insights combined with business implications/strategic & tactical options. • Integrated primary, secondary research, and competitive intelligence to provide a thorough analysis of various market-related issues. Show less



Testbook

• India
• E-Learning Providers
• 700 & Above Employee

• Marketing Intern

  • May 2021 - Nov 2021

  India 1. Familiarizing yourself with the company's mission, vision, and goals 2. Working closely with the marketing team to conceptualize marketing campaigns and strategies 3. Connecting & educating college students about our products 4. Building rapport with college authorities and students 5. Monitoring customer feedback and escalating feedback to the marketing department 6. Representing the company at product launches, events, etc.



IEEE - VBIT SB

• India
• Non-profit Organizations
• 1 - 100 Employee

• GINI | MDO

  • Jul 2020 - Aug 2021

• Vice chairperson | Computer Society

  • Jun 2019 - Jun 2020