Nilay Guler
Marketing Undergraduate Recruitment Specialist-Faculty of Science at University of Waterloo- Claim this Profile
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Bio
David Dallas
As Nilay's supervisor at Delta State University's Bologna Performing Arts Center, I would recommend her highly for employment. She served as Director of Patron Services and Marketing Coordinator. Where she effectively managed all the advertising, public and media relations. She worked with a variety of agencies to create all the TV, Radio, newspaper, magazine ads. She also drafted and submitted the marketing budget for approval. She would manage between 5-10 part-time workers throughout the year. In addition she coordinated patron services operations involving dozens of volunteers for events throughout the year. She was also very effective in managing, designing, and managing our web and social media presence. Nilay is very professional, possesses an incredible work ethic, and is a woman of exceptional character. If I can answer anymore questions about Nilay's performance as an employee, please contact me via LinkedIn or email me directly at ddallas@bgcmsdelta.org. Thank you, David Dallas
David Dallas
As Nilay's supervisor at Delta State University's Bologna Performing Arts Center, I would recommend her highly for employment. She served as Director of Patron Services and Marketing Coordinator. Where she effectively managed all the advertising, public and media relations. She worked with a variety of agencies to create all the TV, Radio, newspaper, magazine ads. She also drafted and submitted the marketing budget for approval. She would manage between 5-10 part-time workers throughout the year. In addition she coordinated patron services operations involving dozens of volunteers for events throughout the year. She was also very effective in managing, designing, and managing our web and social media presence. Nilay is very professional, possesses an incredible work ethic, and is a woman of exceptional character. If I can answer anymore questions about Nilay's performance as an employee, please contact me via LinkedIn or email me directly at ddallas@bgcmsdelta.org. Thank you, David Dallas
David Dallas
As Nilay's supervisor at Delta State University's Bologna Performing Arts Center, I would recommend her highly for employment. She served as Director of Patron Services and Marketing Coordinator. Where she effectively managed all the advertising, public and media relations. She worked with a variety of agencies to create all the TV, Radio, newspaper, magazine ads. She also drafted and submitted the marketing budget for approval. She would manage between 5-10 part-time workers throughout the year. In addition she coordinated patron services operations involving dozens of volunteers for events throughout the year. She was also very effective in managing, designing, and managing our web and social media presence. Nilay is very professional, possesses an incredible work ethic, and is a woman of exceptional character. If I can answer anymore questions about Nilay's performance as an employee, please contact me via LinkedIn or email me directly at ddallas@bgcmsdelta.org. Thank you, David Dallas
David Dallas
As Nilay's supervisor at Delta State University's Bologna Performing Arts Center, I would recommend her highly for employment. She served as Director of Patron Services and Marketing Coordinator. Where she effectively managed all the advertising, public and media relations. She worked with a variety of agencies to create all the TV, Radio, newspaper, magazine ads. She also drafted and submitted the marketing budget for approval. She would manage between 5-10 part-time workers throughout the year. In addition she coordinated patron services operations involving dozens of volunteers for events throughout the year. She was also very effective in managing, designing, and managing our web and social media presence. Nilay is very professional, possesses an incredible work ethic, and is a woman of exceptional character. If I can answer anymore questions about Nilay's performance as an employee, please contact me via LinkedIn or email me directly at ddallas@bgcmsdelta.org. Thank you, David Dallas
Credentials
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Marketing to Generation Z
LinkedInSep, 2022- Sep, 2024
Experience
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University of Waterloo
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Canada
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Higher Education
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700 & Above Employee
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Marketing Undergraduate Recruitment Specialist-Faculty of Science
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May 2022 - Present
•Responsible for providing expertise in enrolment management, recruitment, and the application of marketing and communication principles to student recruitment strategies •Responsible for developing a research-based integrated undergraduate recruitment plan aligned with the Science enrolment management goals, including print, web, and new media strategies •Conducts research and analysis, and creates an effective research-based overall marketing, recruitment, and communications plan aligned with university goals, including but not limited to specific strategic objectives; key messages; resource allocation; positioning; and the operationalization of print, web, new media, and communication initiatives as they relate to relationship-building and events •Responsible for developing effective solutions to problems that impact recruitment •Supports positive and effective relationships with prospective students/applicants, parents, teachers, alumni, and employers and provides ongoing evaluation of prospective markets and recommended marketing strategies to inform proposals for new or emerging programs •Contributes expertise to inform institutional marketing strategies, providing a Science faculty perspective at meetings •Participates in undergraduate recruitment events, such as but not limited to the Ontario Universities’ Fair and on-campus open houses to recruit and confirm students, and develops strategies for collecting qualitative research data at such events •Manages all communications strategies from inception to successful completion, including but not limited to creating specific communications strategies for recruitment, determining the mix and timing of communication strategies as well as the content and key messages to be included at all stages •Develops and writes strategic, student-centered recruitment communications, such as print pieces, content for website, and new media initiatives Show less
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UCAM Universidad Católica San Antonio de Murcia
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Spain
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Higher Education
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700 & Above Employee
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Enrollment Advisor & Marketing Coordinator
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Mar 2020 - May 2022
•Recruiting qualified students from the assigned 8 counties to meet the annually agreed targets and increase participation. •Conducting their first admission interviews to enroll them at UCAM University. •Closely following up with the applicants with their admission requirements, documentation, visa processing and so on. Preparing and providing weekly reports on the leads, applications, payments and visa status. •Representing UCAM during events, exhibitions, fairs and related meetings •Preparation of all pre- and post-event activities, organizing any speakers or special guests when needed. •Conducting market research, implementing and evaluating marketing campaigns, assisting in the design and production of marketing materials. •Searching for advertising opportunities and placing advertisements online and offline. •Keeping track of marketing budgets and expenses for the recruitment. •Maintaining good relationships with agents and partners; searching for new partners and providing training to them Show less
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Marketing Manager
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Jul 2018 - Mar 2020
• Managed all marketing activities and developing the marketing strategy in line with the company objectives • Coordinating marketing campaigns for the sales of special tours and trainings • Looks for new opportunities to implement new trainings and services which supports the sales growth and customer loyalty • Overseeing the company’s annual marketing budget • Manage all advertising, printed materials, public relations, e-commerce social media channels, videos, web design, and website management. Show less
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Koç University
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Senior Communication Specialist
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Sep 2015 - Jul 2018
• Help to manage the University’s reputation among internal and external stakeholders. • Manage creative & PR & digital agencies for producing the necessary outputs that serve the strategic objective of the University. • Create content for University’s website and social media accounts. • Build the awareness of the graduate programs at the international level, in order to ensure recruitment of the highest quality graduate students. • Organize large events such as university graduation, award ceremonies, seminars, and etc. Show less
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Samsung Electronics
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South Korea
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Computers and Electronics Manufacturing
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700 & Above Employee
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Assistant Manager Marketing Communications
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Nov 2012 - Sep 2015
• Planning and coordinating all Marketing activities; all ATL & BTL activities, product launches and events to achieve determined goals • Managing and controlling the annual marketing budget. Developing of yearly strategic all marketing plans • Agency Management (Creative, Public Relations, Media Buying, Digital and Event agencies) • Organizing PR meetings and activities • Monitoring Media coverage and preparing regular reports to HQ and top management. • Developing and managing events in line with the business and product strategy (Dealer events, Incentives, Roadshows, Shopping mall Activities) • Working collaboratively with the Sales team, Retail team, Trade team and Corporate Marketing team to promote the sale of company products, to increase brand awareness and to maintain the brand image. Show less
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Intertech Information Technology and Marketing Inc.
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Türkiye
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IT Services and IT Consulting
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100 - 200 Employee
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Marketing Manager
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Feb 2010 - 2012
•Responsible for Denizbank´s (one of the largest banks in Turkey) Information technology departments all the marketing activities, including planning and implementation •Responsible for all media relations, website development, advertising and printed materials •Works with different agencies and control all the advertising material, analyzing and assessing the local and foreign markets and attending the fairs abroad •Supporting sales of Denizbank’s banking software and HP BTO software for Finance and Insurance sectors, • Managed 2 workers for marketing and sales operations Show less
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Delta State University
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United States
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Higher Education
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500 - 600 Employee
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Marketing Coordinator
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Feb 2007 - Feb 2010
• Control all the advertising, public and media relations • Work with different agencies to create all the TV, Radio, newspaper, magazine ads • Plan and manage the marketing budget • Manage 5 to 7 workers for the marketing department • Attend the high school fairs for requiting students •Help manage and maintain the website and its design • Control all the advertising, public and media relations • Work with different agencies to create all the TV, Radio, newspaper, magazine ads • Plan and manage the marketing budget • Manage 5 to 7 workers for the marketing department • Attend the high school fairs for requiting students •Help manage and maintain the website and its design
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Bayer
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Chemical Manufacturing
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700 & Above Employee
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International Regulatory and Marketing Staff -Internship
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May 2005 - Dec 2006
• Research market data for market entry decision making • Develop presentations for internal and external meetings • Manage all the advertising and public relations for the department • Research market data for market entry decision making • Develop presentations for internal and external meetings • Manage all the advertising and public relations for the department
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Education
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2005 - 2007
Delta State University
Masters of Business Administration, Management -
2001 - 2005
Delta State University
Bachelors of Marketing, Marketing -
2001 - 2005
Delta State University
Bachelors of Computer Programming, IT
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