Experience

NBR Nordic Beet Research Foundation (Fond)
• Denmark
• Research
• 1 - 100 Employee
• Project Manager

  • Jan 2020 - Present


Erhvervshus Sjælland

• Denmark
• Business Consulting and Services
• 1 - 100 Employee

• Project Manager, Internationalization

  • Aug 2018 - Jan 2020

  Project manager for a large business development project, with the aim to help Small and Middle Sized companies (SMVs) in the region of Zealand to get success on export markets. The project is mainly financed by the EU regional fond and the total budget is 32 m.DKK. The target is to have 75 companies involved through the 3-year project period. Main responsibilities: • Designing the project offer towards SMVs in the region • Marketing of the project towards relevant companies in the region • Contracts and agreements with the companies, partners and subcontractors • Hiring private consultants to advise and work with the companies in the project • Contact to relevant authorities – project reporting, budget and evaluation • Managing the project team • Planning and hosting workshops • Consultancy work with the companies Main results: • Design of successful project content • Implementation of the aim in the project application – transformed into actual work with SMVs – and their success in international markets – through our workshops and consultancy work • 30 companies are today on their way through the project – or have finished it. And more companies are joining every week • The two first status reports have been delivered successfully to the authorities Show less



Syngenta

• Switzerland
• Farming
• 700 & Above Employee

• CP Asset Manager, Europe North

  • Jun 2015 - Aug 2018

  Main responsibilities:• Responsible for insecticides in all crops in the North European territory• Development of product strategies on long and medium term (2-10 years ahead)• Product life cycle management• Connecting the global organisation in Basel (R&D, product management and marketing) with the local sales- and marketing units• Transforming global strategies into strategies working in the territory and in local sales units• Main responsible for launch of new products• Coaching of campaign teams in the local countries marketing departments• Leading portfolio teams across the organisationMain results:• Competitor unable to deliver – our chance; doubling the sales• Performing over budget – even with high pressure from authorities and loss of products• Successful post patent defence – in a market with a high number of generics Show less

• Portfolio Manager Europe North

  • Oct 2011 - May 2015

  Main responsibilities:• Portfolio manager for a range of products in the North European territory, covering UK, Ireland, Benelux and Nordics; Potatoes (with responsibility for fungicides, herbicides and insecticides) and seed treatment (in all crops)• Development of product strategies on long and medium term (2-10 years ahead)• Product life cycle management• Brand plans• Go-to-market strategies• Sales budgeting• Launch plans Main results:• Data creates focus and successful launch• Focused go to market strategy and successful launch doubles the market share in seed treatment• Re-positioning and focused go to market strategy increases market share to 40% for fungicides in potatoes in Nordics Show less

• Portfolio Manager Nordics

  • Jan 2010 - Oct 2011

  • Responsible for a range of plant protection products primarily in specialty crops (including potatoes) and seed treatment in all crops in Nordics• Development of product strategies on short and medium term• Product life cycle management• Driving the product campaigns through the sales season• Contact to marketing agencies• Responsible for advertising and design of marketing materialsMain results:• Creation of the Potato Academy are branding Syngenta as the potato experts in the market – and brings us close to the key influencers Show less



HARDI International A/S

• Denmark
• Machinery Manufacturing
• 100 - 200 Employee

• Head of Hardi Academy

  • May 2006 - Dec 2009

  Main responsibilities:• Responsible for education and training at Hardi; internally as well as externally for importers and growers internationally• Development of a new structure for education and training in the global company (implemented during autumn and winter 2006/2007 - Hardi Academy as an independent profit centre)• Development of guidance and procedures for the education of sales- and service people internally and with distribution• Leading the Academy with two employees• Budgeting and reportingMain results:• Creation of Hardi Academy as an independent profit centre – which increases the number of course participants with 35-40%• “Production” of more than 3000 yearly course days – primarily in Denmark, but also in the daughter companies internationally Show less

• Product Manager

  • 1999 - May 2006

  Main responsibilities:• Responsible for product development strategy, marketing and sales for a range of global products• Direct contact to the sales responsible on the different markets globally• Pricing on each individual markets



Royal Danish Army

• Sergeant 1'st Class

  • 1990 - 2004

  Sergeant 1991 - and Sergeant/Sergeant 1'st class in the reserve 1992-2004 Sergeant 1991 - and Sergeant/Sergeant 1'st class in the reserve 1992-2004