Experience

Hasbro

• United States
• Manufacturing
• 700 & Above Employee

• Ecommerce EMEA LATAM Asia Pacific

  • Mar 2021 - Present

  Responsible for delivering International Marketing Strategy for Amazon ecommerce channel to drive sales generation and customer acquisition. Including paid media (AMS / DSP / AMP), onsite placements, digital shelf execution, Prime Day and Black Friday plans to deliver commercial and sales targets. Successfully scaled Marketing function from 5 to 9 EU markets. As a result, scope expanded to now cover LATAM & APAC Responsible for £multi million paid media strategy reaching over 33m shoppers across EU markets. Implemented paid Facebook & Instagram conversion campaigns achieving 5.3m reach, 18.3m impressions 242k clicks Improved omnichannel shopper online experience across Hasbro. Advocating and lobbying for regional needs with global teams to further enhance retail execution. Resulting in new improved shopper and mobile focused executions delivering +6.27% sales uplift Member of European Marketing Leadership Team, influencing and advocating for Ecommerce and Digital improvements and fluency within Hasbro Ensuring localisation of digital marketing strategies to meet the needs of local markets including translation Show less



MGA Entertainment

• Italy
• Entertainment Providers

• EMEA Digital Marketing Manager B2B

  • Oct 2020 - Mar 2021

  Leading on the development of a new B2B platform for The EMEA regionClose liaison with SaaS supplier on design, integration, configuration of platformEnsuring customer journey & UX Translation of site & content into multiple European languages Establishing product catalogue to ensure all product listings, imagery, technical info is available to retailers Stakeholder management, regular reporting to project sponsors. Close working with US & European teamsManaging a multi disciplinary team to bring project to fruition on time & to budgetB2B Marketing strategy to drive acquisition Show less

• Interim Digital Marketing Manager - L.O.L Surprise!

  • Jul 2020 - Oct 2020

  Leading on the development of a new e-commerce platform, built on ShopifyLiaising with agencies, reviewing briefs, budgets & leading agency selection process Developing the acquisition strategy for launch & first quarterPaid ads strategy including paid social, Google shopping ads, retargeting adsComprehensive email marketing strategy including building automations, flows, welcome sequences to support launch of e-commerce site & drive conversion



Little Tikes

• United States
• Manufacturing
• 100 - 200 Employee

• Interim Digital Marketing Manager - Little Tikes

  • Sep 2019 - Jul 2020

  Key achievements: • Quickly established collaborative working relationships with key stakeholders including internal MGA colleagues eg Brand Marketing, Operations, Warehouse, as well global teams (US & EMEA) and outsourced marketing agencies eg web design agency, PR & Social Media agency to get a good grounding and understanding of LittleTikes.co.uk - e-commerce site built on Wordpress/Woocommerce. This ensured smooth transition and built confidence in new team. • Took decisive action to revise existing Autumn campaign plans to achieve more holistic multichannel campaigns resulting in significantly surpassing sales revenue and engagement KPI’s. • Worked closely with agency partners including PR agency and web / creative agency to deliver the successful execution of key autumn digital campaigns. Made significant contribution to achieving Brand revenue targets, delivering consistent growth in monthly sales. Achieved 50% increase in Black Friday campaign e-commerce sales compared to 2018 and 135% increase in Christmas e-commerce sales compared to 2018. Delivered omnichannel retail activation of Little Tikes Brand across Argos, Amazon, Shop Direct, Hamleys, ensuring quality product listings, updated Brand stores, digital campaigns and cohesive shopper experience Show less



NILA HOLDEN LIMITED

• United Kingdom
• Manufacturing

• Business Coach

  • Aug 2018 - Sep 2019

• Founder & CEO - Boutique Bakery Brand, Food Business

  • Sep 2012 - Sep 2018

  Established boutique bakery business with no previous start up or food business experience, quickly transitioning from a home-base to commercial premises following prestigious client acquisition. Created innovative marketing campaigns to generate interest and position the brand in a high end niche market as a key player. Attracted high-end clients using an effective branding and marketing strategy. Recruited and managed a multi-skilled team of 5 staff to distribute products to clients, via a bespoke food production facility based in Bedfordshire.• Set-up a dedicated production facility producing hand baked, hand iced biscuits, from negotiation of lease to securing funding for refurbishment, including design and fit out of a commercial kitchen.• Secured multiple prestigious clients including Disney, Harrods, Fortnum & Mason, Selfridges, Benefit Cosmetics, TUI and Seat, in addition to supplying two royal families.• Generated 35% YOY revenue growth following expansion into the corporate sector to supply branded biscuits, securing contracts with fine food outlets and white label brands.• Increased sales with the launch of biscuit ranges for weddings/events and branded biscuits using NPD techniques to meet differing sector needs.• Improved brand visibility and positioning by securing features in publications such as The Sunday Times, Forbes, Good Housekeeping Magazine, The Guardian and Prima Magazine.• Cemented the brand as an industry leader in the niche handmade iced biscuit sector using a content led marketing strategy, which increased leads and sales. Show less



Luton Borough Council

• United Kingdom
• Government Administration
• 700 & Above Employee

• Extended Services Strategy Manager

  • Sep 2009 - Mar 2012

• Play Partnership & Strategy Manager

  • May 2007 - Aug 2009



Luton Dunstable Partnership

• Partnerships Manager

  • Sep 2001 - Apr 2007

• Project Manager

  • Oct 1997 - Aug 2001