I’ve had the privilege of working with some very talented ecommerce professionals over the years and Nikolina is certainly one of these, with a deep understanding of both the technology and its place in a commercial environment. Nikolina is a true online marketing specialist; creative yet analytical, with exceptional industry knowledge. At TUI she was instrumental in increasing the total online revenue across the board whilst also improving ROI, which subsequently lead to many of our travel brands increasing their online marketing investment year on year. Nikolina builds excellent working relationships with those around her and has the rare skill of being able to effectively explain intricate online strategies to ‘non-ecommerce’ people. She is also highly adaptable to different working environments; as happy working under her own steam on individual tasks as she is working on sophisticated ecommerce projects with numerous departments involved. On a personal level Nikolina is an absolute pleasure to work with; calm, considerate, helpful and reliable, with an excellent sense of humour – all essential qualities in high-pressure situations. She is still sorely missed today.

Nikolina provided practical and commercial online marketing expertise on 3 key e-commerce projects I managed. She combines creativity with detailed analytical skills essential to ensuring the best user experience is delivered backed by online marketing best practice. Her enthusiasm for online marketing with her commitment to delivering high standards on time makes it very easy to recommend her. I would welcome the opportunity to work with her again, an opinion shared across the varied teams she has worked with.

I’ve had the privilege of working with some very talented ecommerce professionals over the years and Nikolina is certainly one of these, with a deep understanding of both the technology and its place in a commercial environment. Nikolina is a true online marketing specialist; creative yet analytical, with exceptional industry knowledge. At TUI she was instrumental in increasing the total online revenue across the board whilst also improving ROI, which subsequently lead to many of our travel brands increasing their online marketing investment year on year. Nikolina builds excellent working relationships with those around her and has the rare skill of being able to effectively explain intricate online strategies to ‘non-ecommerce’ people. She is also highly adaptable to different working environments; as happy working under her own steam on individual tasks as she is working on sophisticated ecommerce projects with numerous departments involved. On a personal level Nikolina is an absolute pleasure to work with; calm, considerate, helpful and reliable, with an excellent sense of humour – all essential qualities in high-pressure situations. She is still sorely missed today.

Nikolina provided practical and commercial online marketing expertise on 3 key e-commerce projects I managed. She combines creativity with detailed analytical skills essential to ensuring the best user experience is delivered backed by online marketing best practice. Her enthusiasm for online marketing with her commitment to delivering high standards on time makes it very easy to recommend her. I would welcome the opportunity to work with her again, an opinion shared across the varied teams she has worked with.

I’ve had the privilege of working with some very talented ecommerce professionals over the years and Nikolina is certainly one of these, with a deep understanding of both the technology and its place in a commercial environment. Nikolina is a true online marketing specialist; creative yet analytical, with exceptional industry knowledge. At TUI she was instrumental in increasing the total online revenue across the board whilst also improving ROI, which subsequently lead to many of our travel brands increasing their online marketing investment year on year. Nikolina builds excellent working relationships with those around her and has the rare skill of being able to effectively explain intricate online strategies to ‘non-ecommerce’ people. She is also highly adaptable to different working environments; as happy working under her own steam on individual tasks as she is working on sophisticated ecommerce projects with numerous departments involved. On a personal level Nikolina is an absolute pleasure to work with; calm, considerate, helpful and reliable, with an excellent sense of humour – all essential qualities in high-pressure situations. She is still sorely missed today.

Nikolina provided practical and commercial online marketing expertise on 3 key e-commerce projects I managed. She combines creativity with detailed analytical skills essential to ensuring the best user experience is delivered backed by online marketing best practice. Her enthusiasm for online marketing with her commitment to delivering high standards on time makes it very easy to recommend her. I would welcome the opportunity to work with her again, an opinion shared across the varied teams she has worked with.