Nikolay Pana

Director of Development at Becar Asset Management Group
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Contact Information
us****@****om
(386) 825-5501
Location
St Petersburg, St Petersburg City, Russia, RU
Languages
  • Русский -
  • Английский -
  • Китайский (упрощённый) -

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Experience

    • Russian Federation
    • Commercial Real Estate
    • 100 - 200 Employee
    • Director of Development
      • Jan 2021 - Present

  • Nevsky Bereg Hotels
    • Russian Federation
    • Director of Sales and Marketing
      • Oct 2017 - Present

      - Monitoring and analysis of the HoReCa marlet, formation and implementation of operational and long-term plans - Analysis and evaluation of market development trends, actions of competing companies, sales results - Building business processes of the sales department - Organization of promotion of products and services of the company. Development of sales channels (e-commerce, development of tender sales) - Ensuring implementation of sales plans - Entering new services on the market - Personal participation in sales - Customer Satisfaction Analysis - Organization of workflow and reporting - Monitoring the implementation of contractual obligations and working conditions with customers - Control over the fulfillment of financial obligations - Control of the work of the reservation department - Preparation of regulatory documentation for the sales department and the reservation service - Development of advertising strategy of the hotel chain - Interaction with contractors on promotion of hotel services - Carrying out training sessions with sales and FO (on monthly basis) - Contracting work - Expansion of the partner network (foreign companies) Show less

  • We&I by Vertical (Becar Asset Management)
    • Санкт-Петербург, Санкт-Петербург, Россия
    • General Manager
      • Mar 2020 - Jan 2021

      Hotel preopenning. Hotel preopenning.

    • Russian Federation
    • Commercial Real Estate
    • 100 - 200 Employee
    • Deputy Director for Development - Apart Hotel Division
      • May 2017 - Mar 2020

    • Sales Manager
      • Sep 2011 - Oct 2017

      • Direct sales; • Contract work (corporate customers and agencies); • Planning and organization of events taking place on the site (team-building, seminars, public lectures, visiting session of the companies, weddings, banquets and so on.); • Negotiations with customers (including English and Chinese); • Work on the expansion of the sales market by attracting Asian partners of China; • Work with the online sales channels (Booking.com, Expedia, HRS, Agoda, OkToGo, UTS); • Work with challen-managers (WuBook, Travelline); • Work with the control authorities (Federal Migration Service, Ministry of Interior, Federal Service and so on.); • Preparation of tender documentation for the public procurement website ;; • Maintain timesheets employee time; • Control of accounts receivable; • Coordination of the work at the company's head office; • Coordination of food and beverage; • Information support of the corporate website; • Presentation of new services; • Recruitment and training organization; • Reservations; • Participation in the tourist exhibitions (MITT). Show less

  • ОАО "Г/К Берлин"
    • Москва, Россия
    • Deputy General Manager
      • Jul 2015 - Jun 2017

      • Management of hotel real estate; - maintaining the pricing policy of the hotel; - working with key partners; - organization and management of hotel structures; - development and implementation of hotel standards; - selection and formation of a marketing strategy for the company's development, feedback from the target audience, positioning, interaction with partners (corporate clients, tour companies); - market analysis, competitiveness analysis; - marketing pricing; - budgeting and minimizing costs; - formation of the company's pricing policy; - optimization of revenue and expenditure budget; - collection and processing of information on the work of the Company's divisions; - determination of key performance indicators of the Company's business units; - definition of control points; - introduction and improvement of the personnel management system; - Coaching devisions; • Consulting services to support and implement all aspects of hotel operations. (Internal audit and analysis of the hotel operation, development or correction of the organizational structure of the hotel management, staffing and job descriptions.Intertainment or adjustment of quality control systems.Collection, preparation and training of personnel.Development and implementation of marketing programs and loyalty programs.Consulting for the selection and purchase Furniture, materials, systems and other equipment for the hotel. • Business planning; • Development of an effective concept of the hotel complex; (From the analysis of the business activity of the region and the prospects of its development to the forecasting of the profit and costs of the hotel project in the perspective of 5-10 years.); Show less

  • Krankino Park Hotel
    • Moscow Region
    • Sales Manager
      • Jul 2014 - Mar 2015

      Direct sales; • All stages of contract work (with private and legal persons); • Work on the expansion of the agency network; • Planning of events taking place in the Hotel (team-building, seminars, public lectures, visiting session of the companies, weddings, banquets and so on.); • Working with large corporate clients (from the negotiations prior to the event; • Workflow of the Company (including English); • Support of the corporate website and social networks; • Presentation of new services and promotions of the hotel (by phone, by e-mail); • Reservations; • Participation in advertising campaigns and trade shows; • Identify the segment of the hotel operation; • Profiling guests; • Definition of a guest attraction methods; • Satisfaction analysis of hotel offers; • Definition of the policies; • Correction of any undesirable developments at the situation on the market; • Marketing and promotion; • Analysis of the hotel, identifying untapped opportunities to improve the load and increase revenue, etc . Show less

    • Hospitality
    • 1 - 100 Employee
    • Sales Manager
      • Apr 2014 - Jul 2014

    • Public Relations
      • Feb 2013 - Aug 2013

    • Sales Manager
      • Jun 2012 - Aug 2012

      Direct sales; • All stages of contract work (with private and legal persons); • Working with large corporate clients (from the negotiations prior to the event; • Workflow Management Company (including English); • Information support of the corporate website and social networks; • Presentation of new services and promotions of the hotel (by phone, by e-mail); • Participation in advertising campaigns and trade shows; • definition of attraction methods; • definition of the policies; • correction of any undesirable developments at the situation on the market; • Marketing and promotion; Show less

Education

  • Moscow Institute of Linguistics
    Specialist, Chinese Studies
    2010 - 2015
  • Saint-Peretsburg Social College
    Specialist in accounting, Accounting
    2007 - 2009

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