Experience

Freudenberg Home and Cleaning Solutions

• Germany
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Commercial Director

  • Jun 2017 - Present



Danone Waters, EVI

• Country Development Leader

  • May 2012 - Mar 2017

  38,8 mln. Euro CANN, 19,4 mln. litres sales, 85% of Total Zone (Russia & CIS) business with 22% growth. Leader position on the Russian market with 41% market share in premium segments. 18 reports, several distribution partners management (among them PepsiCo), reporting to Zone Director, Russia & CIS.- Managed and developed partnership with network of distributors and KAs with sales growth of 24,5%;- Developed and stretched sales & profitability by ensuring an optimized RTM;- Guided and supported the distributors following the changes of business strategy (Business Plan construction and negotiation, distributors evaluation with ambitions, targets and KPIs set up);- Led cross-functional business communication;- Met annual targets (Contributive margin, Shipments and Depletions); - Reviewed and adjusted the company’s business strategy trough the analysis and monitoring of water market environment, trends and competitors activities;- Improved RTM through implementing Feet-on-the-Street project, assortment mix and channels segmentation, which resulted in vertical growth of 15,3%; - Expanded and developed business in main regional cities with the sales growth of 32,2%; - Developed and executed ATL&BTL campaigns, which resulted in 38% growth; - Recruited, trained, and motivated sales and trade marketing teams to drive the performance;



Pernod Ricard

• France
• Beverage Manufacturing
• 700 & Above Employee

• National Key Account Manager

  • Jul 2008 - May 2012



Kraft Heinz

• United States
• Food and Beverage Services
• 700 & Above Employee

• Modern Trade Development Manager

  • Oct 2004 - Jul 2008