Experience

ICP

• United Kingdom
• Advertising Services
• 200 - 300 Employee

• Business Analyst

  • Nov 2021 - Present



CBS Interactive

• United States
• Online Audio and Video Media
• 700 & Above Employee

• Digital Campaign Specialist

  • Jan 2020 - Nov 2021

  • Lead digital advertising campaign launches for media clients by owning the creative asset and tags acquisition process and running point on execution. • Generate excel reporting that include campaign performance KPIs, revenue updates, and overall engagement data for clients, the sales account management team, and the yield team. • Monitor campaign performance daily to identify potential revenue at risk to help optimize campaigns to secure revenue. • Execute budget revisions, incremental spend additions, reallocations, and campaign cancellations. • Collaborate with functional teams such as sales account management, yield, and AdOperations to enhance campaign performance for different brands and advertisers. • Serve as the primary point of contact for client inquiries and requests pertaining to client’s post campaign launch. • Create “wrap decks” that include key performance metrics of campaigns after completion for sales and clients. • Resolve billing discrepancies and ensure campaigns are invoiced on time and accurately. Show less



KPMG

• Canada
• Accounting
• 700 & Above Employee

• Associate

  • Jul 2018 - Jan 2020

  An Associate in the Forensic Practice within the Fraud Risk Management department. • Performed compliance analysis and testing of a client’s compliance policies, processes, and procedures. Compiled findings and strategic recommendations for improvements were compiled into a report. • Analyzed sales transactions pertaining to revenue recognition with impact on SEC reporting for a technology client and to assess potential financial statement disparities that hinders client’s strategy. • Assisted with fraud-risk procedures to identify improper and strategically inefficient activity that impacts the day-to-day operations of the company. • Presented and recorded internal framework improvement for a non-for-profit organization to enhance their strategic mission. This included a guideline for enhancing the internal structure, ethical values, employee conduct, commitment to competence, and developing control activities, and enforcement of accountability. • Cross-checked and recorded documents with Excel spreadsheets using information such as transaction amounts, account and credit card numbers, voucher numbers, and client name to track the mishandling of corporate funds. • Trained new hires on proper database procedures, transaction testing, and recording protocols. Show less



KPMG

• Canada
• Accounting
• 700 & Above Employee

• Internship

  • Jun 2017 - Aug 2017

  • Prepared and organized client documentation for presentations, client meetings, and workbooks for record keeping purposes. • Reviewed investigation disputes between clients and outlining the strengths and weaknesses of each clients’ arguments. • Recorded client memos and client activity to trace communication between KPMG and the clients. • Prepared and organized client documentation for presentations, client meetings, and workbooks for record keeping purposes. • Reviewed investigation disputes between clients and outlining the strengths and weaknesses of each clients’ arguments. • Recorded client memos and client activity to trace communication between KPMG and the clients.