Strategy and Innovation Lead

• Feb 2022 - Present

The catalyst to prosperity. At the STIRIXIS Group we want our clients to DREAM big, REALISE their ambitions and BE PROUD of the work we do with them. We are internationally awarded growth engineers and we offer a diverse portfolio of services to some of the most amazing clients. As a Strategy and Innovation Lead, I am responsible for designing the strategic plans for True Prosperity for all our projects worldwide. Additionally, the smooth transition into Strategy Execution and the direction for growth and True Prosperity. Let’s Imagine more! Together!

Founder

• Jan 2020 - Mar 2023

At Spectrum we design brands that have positive impact to the world. We are using Design Thinking methodologies to provide business and personal growth. - Business Strategy - Brand Strategy - Marketing Strategy and Activation - Sales Growth and Lead generation At Spectrum we design brands that have positive impact to the world. We are using Design Thinking methodologies to provide business and personal growth. - Business Strategy - Brand Strategy - Marketing Strategy and Activation - Sales Growth and Lead generation

Business Design, Innovation & Experience Design

• Sep 2021 - Jan 2022

Business Designer

• Jun 2019 - May 2020

Brand Strategist

• May 2017 - Jun 2019

Designing Brands that shift the world!By working closely with brand managers alongside our senior experts, we help build Brands for the Future. Designing from top to bottom we Educate, Build and Activate brand-led strategies for our clients. An end-to-end process of the whole of the revenue system.

Freelance Business Designer

• Apr 2016 - Jan 2020

Design drives business. Using design methodology and mindset to create business models, define brand vision and provide with the strategic plan for growth. Projects: - Refining Brand strategy and positioning, luxury flooring brand, UK - Design Research, conceptual and exploration design, TW - Marketing Research (desk & field), industrial property owners brand, UK & EU - Product Design, kitchenware, conceptual and exploration design, for a UK retailer, UK - Trends Research, Top UK universities, for a UK agency, UK - Marketing Mix, positioning and brand values, for a luxury accessories start-up, GR - Brand Strategy, positioning, purpose, refining brand, handmade luxury accessories brand, GR - Business Strategy, next 2-5 years business strategy, 3D visualisation studio, UK & BY - Business Strategy and Product Tiering, redesigning the business model and revenue streams, designer jewellery, UK

Brand & Marketing Strategy

• Jan 2016 - Apr 2016

SVI Design is a highly experienced Branding agency with a strong track record and activity all around the globe. Though its portfolio is extensive, SVI Design is an expert in Luxury, Yachting, Fashion and High-End markets. Working closely with the senior Management and Design teams in two distinct areas. Firstly, to support strategical initiatives for our high profile clientele, in a holistic way by accumulating knowledge of the market, trends and consumers, and providing high quality and award winning outcomes. Secondly, developing SVI New Business marketing. Fine tuning the existing processes and material, and implementing up-to-date trends and innovative approaches. Internal brand research and improvements to the already high standards of work.

Product Design Management Assistant

• Apr 2014 - Sep 2014

I was a member in the team that designed and manufactured the first working prototypes of the "Wooden Bike" for Coco-Mat. This team consisted of professional designers and design students of AKTO and some other external professionals. I had a dual role, as a professional product designer but also as a design management intern. My responsibilities were: - to organise the team meetings, - coordinate the design process, - provide the necessary information to the team for each step - aid the team in any obstacles - to be part of the design thinking process from the brief making to the implementation of the final ideas The team's work was exhibited at the TEDx Academy 2014, in Athens under AKTO's Brand and support.

Freelance Product Designer

• Sep 2013 - Sep 2014

Worked on various projects for different companies and design firms. Furniture, Kitchenware, Interior Design Worked on various projects for different companies and design firms. Furniture, Kitchenware, Interior Design

Marketing Assistant

• 2007 - 2009

• Coordinate, schedule and provide assistance on the creation of marketing products, corporate media and social media. • Provide support in the creation and distribution of marketing campaigns. • Provide production support to the Creative team. • Provide PA support to the Chief Marketing Officer and administrative support to the wider team. • Coordinate, schedule and provide assistance on the creation of marketing products, corporate media and social media. • Provide support in the creation and distribution of marketing campaigns. • Provide production support to the Creative team. • Provide PA support to the Chief Marketing Officer and administrative support to the wider team.