Founder & CEO

• Jan 2018 - Present

ProperExpression is a full stack growth marketing agency focused on the client KPIs that matter most: revenue, profitability, ROI and customer acquisition. We sit at the crossroads of art, science and digital innovation, inspired by creative solutions to quantifiable problems. The strategies and tactics we execute for clients blend into harmonious multi-channel campaigns that directly impact the bottom line. With a results-driven culture and strong emphasis on tracking and data… Show more ProperExpression is a full stack growth marketing agency focused on the client KPIs that matter most: revenue, profitability, ROI and customer acquisition. We sit at the crossroads of art, science and digital innovation, inspired by creative solutions to quantifiable problems. The strategies and tactics we execute for clients blend into harmonious multi-channel campaigns that directly impact the bottom line. With a results-driven culture and strong emphasis on tracking and data analytics, we work closely with sales teams to push deals across the finish line, maximizing the ROI of every marketing dollar. Show less ProperExpression is a full stack growth marketing agency focused on the client KPIs that matter most: revenue, profitability, ROI and customer acquisition. We sit at the crossroads of art, science and digital innovation, inspired by creative solutions to quantifiable problems. The strategies and tactics we execute for clients blend into harmonious multi-channel campaigns that directly impact the bottom line. With a results-driven culture and strong emphasis on tracking and data… Show more ProperExpression is a full stack growth marketing agency focused on the client KPIs that matter most: revenue, profitability, ROI and customer acquisition. We sit at the crossroads of art, science and digital innovation, inspired by creative solutions to quantifiable problems. The strategies and tactics we execute for clients blend into harmonious multi-channel campaigns that directly impact the bottom line. With a results-driven culture and strong emphasis on tracking and data analytics, we work closely with sales teams to push deals across the finish line, maximizing the ROI of every marketing dollar. Show less

Senior Vice President of Marketing

• Apr 2018 - Present

Director of Marketing

• Oct 2016 - Apr 2018

Chief Marketing Officer

• Jan 2015 - Aug 2016

KlowdTV is a monthly subscription OTT streaming platform startup catering to cord-cutters. My task as CMO was to generate mass customer acquisition at industry-relative low CPA. Some highlights: • Devised and managed a high-growth inbound marketing engine • Increased site traffic 25x, acquired 10,000+ paying customers • Hired and managed 4 vendor agencies: PR, SEO, affiliate marketing and design • Crafted successful campaigns in a variety of channels: SEM, social media, content,… Show more KlowdTV is a monthly subscription OTT streaming platform startup catering to cord-cutters. My task as CMO was to generate mass customer acquisition at industry-relative low CPA. Some highlights: • Devised and managed a high-growth inbound marketing engine • Increased site traffic 25x, acquired 10,000+ paying customers • Hired and managed 4 vendor agencies: PR, SEO, affiliate marketing and design • Crafted successful campaigns in a variety of channels: SEM, social media, content, affiliate, email, influencer, display, re-targeting • Attained CPA numbers consistently 25%-50% lower than industry average • Engaged in conversion optimization and A/B testing, resulting in 150%+ customer acquisition growth Show less KlowdTV is a monthly subscription OTT streaming platform startup catering to cord-cutters. My task as CMO was to generate mass customer acquisition at industry-relative low CPA. Some highlights: • Devised and managed a high-growth inbound marketing engine • Increased site traffic 25x, acquired 10,000+ paying customers • Hired and managed 4 vendor agencies: PR, SEO, affiliate marketing and design • Crafted successful campaigns in a variety of channels: SEM, social media, content,… Show more KlowdTV is a monthly subscription OTT streaming platform startup catering to cord-cutters. My task as CMO was to generate mass customer acquisition at industry-relative low CPA. Some highlights: • Devised and managed a high-growth inbound marketing engine • Increased site traffic 25x, acquired 10,000+ paying customers • Hired and managed 4 vendor agencies: PR, SEO, affiliate marketing and design • Crafted successful campaigns in a variety of channels: SEM, social media, content, affiliate, email, influencer, display, re-targeting • Attained CPA numbers consistently 25%-50% lower than industry average • Engaged in conversion optimization and A/B testing, resulting in 150%+ customer acquisition growth Show less

Senior Project Manager

• Apr 2014 - Sep 2015

• Devised and executed web strategy for higher education and non-profit clients • Led a team of marketers, developers, designers and UX professionals in creating/optimizing clients’ web assets for growth • Revived multiple dormant accounts from $0 to $100,000+ in revenue per year. • Devised and managed growth marketing (B2C) and demand generation (B2B) campaigns • Trained clients’ in-house staff on marketing techniques, ensuring consistent growth beyond project… Show more • Devised and executed web strategy for higher education and non-profit clients • Led a team of marketers, developers, designers and UX professionals in creating/optimizing clients’ web assets for growth • Revived multiple dormant accounts from $0 to $100,000+ in revenue per year. • Devised and managed growth marketing (B2C) and demand generation (B2B) campaigns • Trained clients’ in-house staff on marketing techniques, ensuring consistent growth beyond project engagement • Participated in B2B marketing & sales; personally acquired new client accounts Show less • Devised and executed web strategy for higher education and non-profit clients • Led a team of marketers, developers, designers and UX professionals in creating/optimizing clients’ web assets for growth • Revived multiple dormant accounts from $0 to $100,000+ in revenue per year. • Devised and managed growth marketing (B2C) and demand generation (B2B) campaigns • Trained clients’ in-house staff on marketing techniques, ensuring consistent growth beyond project… Show more • Devised and executed web strategy for higher education and non-profit clients • Led a team of marketers, developers, designers and UX professionals in creating/optimizing clients’ web assets for growth • Revived multiple dormant accounts from $0 to $100,000+ in revenue per year. • Devised and managed growth marketing (B2C) and demand generation (B2B) campaigns • Trained clients’ in-house staff on marketing techniques, ensuring consistent growth beyond project engagement • Participated in B2B marketing & sales; personally acquired new client accounts Show less

Marketing Consultant

• Jun 2009 - Mar 2014

• Executed a variety of marketing campaigns for local clients, from print to digital • Recruited and managed a remote team of part-time employees in developing websites, graphics and applications • Established web presence and marketing strategy for clients and increased digital ROI by 50%-300% • Ran AdWords, SEO, social media and email marketing campaigns for local businesses • Consistently delivered milestones within budget, on time and to full client satisfaction • Executed a variety of marketing campaigns for local clients, from print to digital • Recruited and managed a remote team of part-time employees in developing websites, graphics and applications • Established web presence and marketing strategy for clients and increased digital ROI by 50%-300% • Ran AdWords, SEO, social media and email marketing campaigns for local businesses • Consistently delivered milestones within budget, on time and to full client satisfaction