Experience

Evoke

• United States
• Advertising Services
• 400 - 500 Employee

• Director of Data Science & CX

  • Feb 2022 - Present

• Associate Director of Data Science & CX

  • Mar 2020 - Feb 2022



MRM

• United States
• Advertising Services
• 700 & Above Employee

• Senior Linguistics & Data Analyst

  • Dec 2019 - Mar 2020

• Linguistics & Data Analyst

  • Aug 2017 - Dec 2019

  - Developing unique linguistic research tools to identify customer behavior, brand content coverage, SEO/SEM ownership, the competitive share of voice among other features- Search and linguistics research, find insights across the customer journey to inform business decisions, branding and content - Voice data analysis, research call center and other voice data to highlight potential business improvements - Natural language processing (NLP), organizing unstructured data and analyze it to deliver actionable business opportunities- Building a keyword research tool using Python and its various libraries (Beautifulsoup, Request, Pandas etc.)- Building a unique customer review analysis using Python and sentiment analysis to uncover key strengths and weaknesses for business locations Show less

• Associate Search & Linguistics Analyst

  • Aug 2016 - Aug 2017

  - Search engine marketing (SEM), managing a $3MM budget, reporting, account and bid optimizations- Search engine optimization (SEO), on-page optimizations, keyword research and technical SEO- Assisting on voice data analysis, linguistics profiling and industry search behavior research - Working across multiple clients in various industries and verticals



K-rauta AB

• Retail
• 200 - 300 Employee

• E-commerce Administrator / Project Coordinator

  • Jul 2015 - May 2016

  - Content management (CMS) and on-site marketing - Collaborating with the marketing department to ensure, condition and integrate campaigns on the e-commerce platform - Search engine optimization (SEO), including strategic writing and internal/external linking - GPS/POI/Maps listing - Optimize sales in accordance with daily analytics data - Assisting with PIM and product enrichment - Assisting in evaluating, creating and implementing functionality for home-delivery with estimated sales worth over $300,000 annually Show less



LittleBig Productions AB

• Sweden
• Movies, Videos, and Sound
• 1 - 100 Employee

• POC / Online Campaign Manager

  • Jun 2014 - Jun 2015

  - Assisted productions, performed script coverage, created viral concepts, managed talent and executed effectively in relation to the company brand and culture - Create individual branding strategies for each production - Schedule, budget, record and document the campaign efforts - Coordinated the production of a music video for NERVO - Assisted productions, performed script coverage, created viral concepts, managed talent and executed effectively in relation to the company brand and culture - Create individual branding strategies for each production - Schedule, budget, record and document the campaign efforts - Coordinated the production of a music video for NERVO



Abercrombie & Fitch Co.

• United States
• Retail
• 700 & Above Employee

• Sales Associate/Impact-Team

  • Aug 2007 - Mar 2008

  - Assisted customers - Conducted sales transactions and returns - Learned to work as part of a sales team and what made a team efficient - Assisted customers - Conducted sales transactions and returns - Learned to work as part of a sales team and what made a team efficient



Debenhams

• United Kingdom
• Retail
• 700 & Above Employee

• Inventory Team

  • May 2004 - Aug 2004

  - Restocked the department store based on sales figures - Categorized products received by the department store and filed them into the computer system - Assisted in preparing events in the department store - Learned how to manage inventory so that the daily operations could run smoothly - Restocked the department store based on sales figures - Categorized products received by the department store and filed them into the computer system - Assisted in preparing events in the department store - Learned how to manage inventory so that the daily operations could run smoothly