Experience

The Glitch
• India
• Advertising Services
• 200 - 300 Employee
• Associate Group Head at The Glitch

  • Oct 2021 - Present


Isobar

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Asst. Account Manager

  • Aug 2019 - Sep 2021

  Handled Visa India’s 360 degree marketing Mandate which encompassed the following and more: • Worked closely with the creative and production teams on Visa’s Contactless Campaign and custom created TVCs for an array of Visa’s issuer & merchant partners including SBI Bank, Kotak Bank, HDFC Bank, DBS Bank as well as PVR. • Worked with internal and external teams to further extend the contactless campaign via social media, OOH, print, website & other digital platforms. • Closely worked with creative teams & translators to conceptualise the creative output of several performance marketing & print campaigns for Visa Bangladesh. • Worked alongside Visa’s partner agencies towards the conception, planning & execution of the Visa Cashless Confidence campaign that encompassed DVCs, social media collaterals, HTML5 banners, as well as creative adaptations of the same for Visa Sri Lanka. • Collaborated & closely worked with some of the biggest Influencers as part of Visa’s social campaigns. • Worked with Paytm & internal teams for the initial launch of the Visa Safe Click (VSC) feature on its platform. Also worked on other marketing collaterals as part of Issuer and Merchant kits for VSC. • Overall, strategised and executed key communication & visuals to be used for performance advertising on behalf of Visa across several campaigns (VSC, Cashless Confidence, Cross-border advertising, Contactless, Campaigns for Visa Bangladesh, etc.) • Prior to the outbreak of the global pandemic, also worked on an Olympic Games Tokyo 2020 social media campaign featuring Visa India's athletic brand ambassador, PV Sindhu. • Apart from the above, also worked on several award entries (incl. the Abbys, Spikes, DMA, AOY, Campaign India, AdFest, Tangrams, IMA, etc.) on behalf of Visa. In addition to being a one-stop POC on Visa, I've also worked on a website development project for BajajFinserv and have valuably contributed to pitches for brands like Bobbi Brown & Marico (Saffola) respectively. Show less



Stratton Communications

• United States
• Telecommunications

• Client Servicing Manager

  • May 2018 - Mar 2019

  • Managed the planning and execution of campaigns for clients like PizzaExpress, The Project series, Chili's American Grill and Bar, Four Points By Sheraton, Chado Tea, Body Sculptor, RESET Holistic Living Concepts, Typhoon Shelter, World Of Waffles, FilliCafe and Harajuku. • Mapped consumer data • Managed and executed performance Ads • Successfully planned and executed events for hospitality brands such as FilliCafe, Chili's, PizzaExpress, etc. • Coordinated internal projects and determined the best utilization of resources to ensure timely deliverables • Analyzed digital campaign results and worked on timely digital performance and ORM reports on a monthly basis Show less

• Client Servicing Executive

  • Dec 2017 - Mar 2018

  • Valuably contributed towards the Planning and execution of digital as well as on-ground campaigns for clients like Chili's American Grill and Bar, Four Points By Sheraton, Chado Tea, Body Sculptor, RESET Holistic Living Concepts and Typhoon Shelter • Planned for prospective media campaigns, contests and other brand communication strategies with impactful content and visuals • Worked around client deadlines and managed the Graphic teams in terms of timely deliverables and executing campaigns • Wrote content for all clients and ensured timely delivery of weekly content banks • Managed ORM and daily digital scanning for all clients across all digital platforms • Analyzed campaign results and worked on timely agency performance reports on a monthly basis • Worked on Monthly ORM reports for select clients Show less



BSH Home Appliances Group

• Germany
• Manufacturing
• 700 & Above Employee

• Brand Marketing Intern

  • May 2017 - Jul 2017

  Understood the mindset of the end customer and the customer’s buying behavior through personal and telephonic interviews, e-mailer surveys, interviews with sales representatives and secret-shopper observations • Conducted an analysis on the social media presence and activities, of the competitors of Bosch Home Appliances • Developed user persona for the Bosch Refrigeration customer • Gathered and analyzed data of Bosch Refrigeration customers to gain insights into their everyday life at various touch points Show less



SoCheers

• India
• Advertising Services
• 100 - 200 Employee

• Client Servicing Executive

  • Sep 2015 - Jan 2016

  • Managed the planning and execution of digital campaigns for clients like Deltin Group of Hotels, The Lost Party and Desi Deli • Planned for prospective campaigns, contests and other brand communication strategies with impactful content and visuals • Worked around client deadlines and managed the Copy and Graphics teams in terms of timely deliverables and executing campaigns • Analyzed campaign results and worked on timely agency performance reports • Managed the planning and execution of digital campaigns for clients like Deltin Group of Hotels, The Lost Party and Desi Deli • Planned for prospective campaigns, contests and other brand communication strategies with impactful content and visuals • Worked around client deadlines and managed the Copy and Graphics teams in terms of timely deliverables and executing campaigns • Analyzed campaign results and worked on timely agency performance reports



MullenLowe Lintas Group

• India
• Advertising Services
• 700 & Above Employee

• Planning Intern

  • Jan 2014 - Mar 2014

  • Conducted a competitive study on advertisement recall of cellular brands for Idea Cellular Network(in-house brand) • Created a complied report on CSR activities executed by large scale corporates across the globe • Conducted a competitive study on advertisement recall of cellular brands for Idea Cellular Network(in-house brand) • Created a complied report on CSR activities executed by large scale corporates across the globe

• Client Servicing Intern

  • Sep 2013 - Nov 2013

  • Worked actively on the 121 and Data Rates Slashed campaigns of Idea among many & Ensured timely updates on job reports and finance • Performed cross functional management of teams • Independently handled the operations of our respective circle on several occasions and managed overnight campaigns and releases. • Participated in briefing sessions with the copy and creative teams • Worked actively on the 121 and Data Rates Slashed campaigns of Idea among many & Ensured timely updates on job reports and finance • Performed cross functional management of teams • Independently handled the operations of our respective circle on several occasions and managed overnight campaigns and releases. • Participated in briefing sessions with the copy and creative teams