Nikki James Zellner

Content Strategist at Where Content Connects
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Contact Information
us****@****om
(386) 825-5501
Location
Huntsville, Alabama, United States, US
Skills

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5.0

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Matthew J. (Matt) Mason, SCMP, PMP

Nikki was a classmate in Heroic Public Speaking's GRAD program. Her incredible warmth and good humor draw her audiences in, and her tenacious pursuit of accountability inspires them to act...on behalf of families, communities and society. Her keynote on carbon monoxide safety is a uniquely compelling experience (and I'm glad to call her a friend, besides).

Beth Inglish

When Nikki speaks, you listen. Her powerful presence drew me in and I hung onto every word. 1000% 🙌🙌 Hire her to speak at your event and she will inspire the life back into you! YES!!

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Credentials

  • HPS GRAD
    Heroic Public Speaking
    Oct, 2022
    - Nov, 2024

Experience

  • Where Content Connects
    • United States
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Content Strategist
      • Oct 2018 - Present

      I provide content strategy consulting and resources for speakers, authors, entrepreneurs and women leaders. Results from some of my key clients are below: ▶︎ Working with a values-based mindfulness powerhouse founder on projects + messaging that have appeared on Insight Timer (the world's #1 meditation app) + on the virtual stage alongside headliner Deepak Chopra; since the start of working together she has been featured in Forbes, Thrive Global, Washington Post + Martha Stewart Living. ▶︎ Working with military spouse career services founder + author to develop a content + influencer strategy that increased her LinkedIn post views from under 1K to over 60K in first 30 days (now averaging 200K per quarter) + helped earn her #1 military spouse owned business title at major industry event because of her advocacy + value-driven content ▶︎ Working with residential realtor on content strategy that resulted in a higher engagement from audience + increased referrals, developing a growing monthly event; and pitch coaching led to being featured in Telemundo, Dallas Morning News, Realtor.com, Fit Small Business, BestCompany.com and My Yuma Home ▶︎ Working with commercial realtor to create a content strategy to move from 'unknown' in market to becoming an influencer + voice of authority on LinkedIn platform with regards to her industry + community building – leading to being asked to moderate major event on stage + appearing on 2 podcasts Show less

  • CO Safe Schools
    • Virginia Beach, Virginia, United States
    • Founder and School Safety Activist
      • Feb 2020 - Present

      I want to be the challenging voice and accessible resource for helping achieve CO Safe Schools nationwide, so that those who come into contact with my work will feel inspired to become watchdogs of and active participants in creating solutions for their own communities. After my children were poisoned by carbon monoxide in their daycare in February 2020, I: ▶︎ Launched Change.org petition garnering over 5,000 signatures for carbon monoxide safety in Virginia schools ▶︎ Garnered 4 front page articles, an AP wire pickup story, 2 editorial boards, and (2) digital features in Military.com and WeAreTheMighty.com, as well as featured podcast on CO poisoning in schools ▶︎ Successfully rallied for law change in Virginia, resulting in the passage of HB1823-2021 almost unanimously in the Virginia House of Delegates and Senate, without lobbyist support from outside organizations ▶︎ Submitted testimony and public comment to NFPA which resulted in code updates requiring CO detection in existing educational and existing daycare occupancies nationwide where CO-producing sources are present. ▶︎ Provided testimony to International Code Council in 2021 resulting in changes to the International Fire Code for 2024 IFC Edition – it will now require universal baseline requirements for CO detection in ALL commercial occupancies (new and existing) that have known CO sources. ▶︎ Taking what I learned in Virginia to the national stage with CO Safe Schools LLC – a business focused on public speaking, CO risk consulting, and helping others create change in their own communities Show less

  • Hatcher & Frey Orthodontics
    • Hampton Roads, Virginia Metropolitan Area
    • Director Of Marketing And Community Relations
      • Jun 2020 - Jun 2023

      As an independent contractor in the role of Marketing Services, I: ▶︎ Served as Community Relations and Marketing Director for the region's top orthodontist – a Top 1%, VIP Diamond Plus Invisalign Provider ▶︎ Facilitated rebranding efforts after the practice added additional doctor/partner ▶︎ Provided creative assets and marketing strategies and directives to successfully open 3rd location in Hampton Roads market, attaining $1mil in first year revenue ▶︎ Increased revenue by 9% YOY across 3 locations in year 2 of contract ▶︎ Designed and launched partner practice marketing program – a zoned and educational approach taking partnerships from 55 practices to 120 ▶︎ Partnered with local organizations to create more interactive, buzzworthy experiences including OnieTonie mural and Hampton Roads Soccer Complex interactive photo station ▶︎ Coordinated and executed annual Dental Appreciation Event – a 300 person partner appreciation event featuring CE credits, keynote speaker, and full event planning services ▶︎ Successfully planned, helped build and launch digital Referral Rewards Program designed to reward loyal fans and patients for their referrals – yielding over 1,000 enrollees in less than a year ▶︎ Prioritize community relationships in the field of education, youth sports and vulnerable communities – and help award teachers with over $8,000 in gift cards for school supplies ▶︎ Provided interim leadership to a key department, helping to restructure vision, processes and work load to a team of 10+ to better a patient's experience with the practice. I continue to work with the brand in a vendor capacity for social media, creative assets, blog writing, and brand identity. Show less

  • Milspo Project
    • United States
    • Non-profit Organizations
    • Marketing + Events Lead
      • Apr 2017 - Feb 2020

      ▶︎ Driving social media strategy efforts that increased 'follower' count from a combined audience of 7K to an audience of 13K ▶︎ Designed + led (4) regional events + 1 major conference focused on military spouse entrepreneurship to bring awareness to market – resulting in 320 attendees (regional events yielded $15K in attendee + sponsorship revenue) ▶︎ Led monthly virtual masterminds that connected over 450 members of the community to peers + resources ▶︎ Part of leadership team + public-facing role ▶︎ Helped overhaul website + marketing collateral Show less

  • Daily Press
    • Newspaper Publishing
    • 100 - 200 Employee
    • Major Account Sales Executive
      • Aug 2013 - Nov 2015

      ▶︎ 2.2 Million in Sales to major regional and national clients, up from 1.785 million prior year ▶︎ 123% in Overall Revenue Goal Achievement ▶︎ 335% in Overall Digital Goal Achievement ▶︎ Single-largest digital advertising sale to tourism client + relaunch of website "takeover" to financial client resulted in $109K in NEW digital advertising revenue in same year. ▶︎ 2014 DPMG Excellence Award Winner (across whole Advertising Sales Department of 30+ employees) ▶︎ 2.2 Million in Sales to major regional and national clients, up from 1.785 million prior year ▶︎ 123% in Overall Revenue Goal Achievement ▶︎ 335% in Overall Digital Goal Achievement ▶︎ Single-largest digital advertising sale to tourism client + relaunch of website "takeover" to financial client resulted in $109K in NEW digital advertising revenue in same year. ▶︎ 2014 DPMG Excellence Award Winner (across whole Advertising Sales Department of 30+ employees)

  • The Baltimore Sun / Tribune Media
    • Baltimore, Maryland Area
    • Sales Manager - Local Retail Advertising Sales
      • Oct 2011 - May 2013

      ▶︎ #1 Local team in magazine advertising sales (new accounts) ▶︎ #1 Local team for new digital account revenue (new accounts) ▶︎ Led team of 8 sales reps + responsible for achieving $3.5+ million annual revenue across portfolio ▶︎ #1 Local team in magazine advertising sales (new accounts) ▶︎ #1 Local team for new digital account revenue (new accounts) ▶︎ Led team of 8 sales reps + responsible for achieving $3.5+ million annual revenue across portfolio

  • Boone Newsmedia, Inc.
    • Newspaper Publishing
    • 1 - 100 Employee
    • Director - East Coast Group
      • Jul 2009 - Sep 2011

      ▶︎ $100K in new advertising revenue for the year + training of over 60 staff members for regional magazine launches in VA/NC that I directly managed ▶︎ 66% increase in FY11 over FY10 across 3 market teams I directly managed ▶︎ As corporate trainer for Boone Newspapers in magazines + sales, • Trained Editorial, sales & design staff across 16 properties to develop and launch their own magazine publications resulting in $685K+ in new advertising revenue for organization • Led and developed monthly sales training webinars for over 100+ associate training in virtual sessions • Developed and rolled out departmental sales training initiatives and contests resulting in 646 new inside sales contracts across corporate Show less

  • LAKE Magazine - Lake Martin Edition
    • Alexander City, AL
    • General Manager
      • Mar 2005 - Mar 2009

      ▶︎ Took advertising sales growth from $18,000 first issue to highest issue sales at $42,500 monthly ▶︎ Grew digital presence from 0 followers to 1K in "early days" of Facebook ▶︎ Grew free distribution from 6,000 monthly to 14,000 monthly ▶︎ Increased subscriptions from zero to 1,000 subscribers inside and outside of market ▶︎ Took advertising sales growth from $18,000 first issue to highest issue sales at $42,500 monthly ▶︎ Grew digital presence from 0 followers to 1K in "early days" of Facebook ▶︎ Grew free distribution from 6,000 monthly to 14,000 monthly ▶︎ Increased subscriptions from zero to 1,000 subscribers inside and outside of market

Education

  • University of South Alabama
    1998 - 2000
  • Daphne High School

Community

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