Nikki Frye
Digital Marketing Coordinator at Oakpoint- Claim this Profile
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Bio
Kirsten McKamy
I had the pleasure of working with Nikki for three years to launch a nationwide program for the world’s largest spirits manufacturer. From Day One (which we refer to as the Wild West given the time frame to get this program launched, staffed and running), Nikki was a constant source of expertise, creative solutions, boundless energy and strategic thinking. The pace of the program was unrelenting and Nikki’s industry knowledge, dedication and contributions to the program never flagged. She is a great seeker of knowledge – always asking incisive questions that challenge her team to be better. She is a born leader and a great asset to any team.
Anthony Caporale
Nikki is hands-down the best brand program manager I've ever worked with, as well as one of the best all-around people, time, and budget managers in the business. I was consistently blown away by her dedication and passion for every project we tackled together, and her commitment to delivering a quality experience for both internal and external customers is second to none. In addition to having a tremendous amount of national programming experience at all scales, she can apply her talents to new areas at lightning speed. Nikki combines all of these assets with a razor-sharp skill set that enables her to execute every task at the highest level, a genuine concern for both the people she manages and the clients she services, and a personality that makes each interaction a pleasure. I truly cannot speak highly enough of her.
Kirsten McKamy
I had the pleasure of working with Nikki for three years to launch a nationwide program for the world’s largest spirits manufacturer. From Day One (which we refer to as the Wild West given the time frame to get this program launched, staffed and running), Nikki was a constant source of expertise, creative solutions, boundless energy and strategic thinking. The pace of the program was unrelenting and Nikki’s industry knowledge, dedication and contributions to the program never flagged. She is a great seeker of knowledge – always asking incisive questions that challenge her team to be better. She is a born leader and a great asset to any team.
Anthony Caporale
Nikki is hands-down the best brand program manager I've ever worked with, as well as one of the best all-around people, time, and budget managers in the business. I was consistently blown away by her dedication and passion for every project we tackled together, and her commitment to delivering a quality experience for both internal and external customers is second to none. In addition to having a tremendous amount of national programming experience at all scales, she can apply her talents to new areas at lightning speed. Nikki combines all of these assets with a razor-sharp skill set that enables her to execute every task at the highest level, a genuine concern for both the people she manages and the clients she services, and a personality that makes each interaction a pleasure. I truly cannot speak highly enough of her.
Kirsten McKamy
I had the pleasure of working with Nikki for three years to launch a nationwide program for the world’s largest spirits manufacturer. From Day One (which we refer to as the Wild West given the time frame to get this program launched, staffed and running), Nikki was a constant source of expertise, creative solutions, boundless energy and strategic thinking. The pace of the program was unrelenting and Nikki’s industry knowledge, dedication and contributions to the program never flagged. She is a great seeker of knowledge – always asking incisive questions that challenge her team to be better. She is a born leader and a great asset to any team.
Anthony Caporale
Nikki is hands-down the best brand program manager I've ever worked with, as well as one of the best all-around people, time, and budget managers in the business. I was consistently blown away by her dedication and passion for every project we tackled together, and her commitment to delivering a quality experience for both internal and external customers is second to none. In addition to having a tremendous amount of national programming experience at all scales, she can apply her talents to new areas at lightning speed. Nikki combines all of these assets with a razor-sharp skill set that enables her to execute every task at the highest level, a genuine concern for both the people she manages and the clients she services, and a personality that makes each interaction a pleasure. I truly cannot speak highly enough of her.
Kirsten McKamy
I had the pleasure of working with Nikki for three years to launch a nationwide program for the world’s largest spirits manufacturer. From Day One (which we refer to as the Wild West given the time frame to get this program launched, staffed and running), Nikki was a constant source of expertise, creative solutions, boundless energy and strategic thinking. The pace of the program was unrelenting and Nikki’s industry knowledge, dedication and contributions to the program never flagged. She is a great seeker of knowledge – always asking incisive questions that challenge her team to be better. She is a born leader and a great asset to any team.
Anthony Caporale
Nikki is hands-down the best brand program manager I've ever worked with, as well as one of the best all-around people, time, and budget managers in the business. I was consistently blown away by her dedication and passion for every project we tackled together, and her commitment to delivering a quality experience for both internal and external customers is second to none. In addition to having a tremendous amount of national programming experience at all scales, she can apply her talents to new areas at lightning speed. Nikki combines all of these assets with a razor-sharp skill set that enables her to execute every task at the highest level, a genuine concern for both the people she manages and the clients she services, and a personality that makes each interaction a pleasure. I truly cannot speak highly enough of her.
Experience
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Oakpoint
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Digital Marketing Coordinator
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Jan 2023 - Present
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Nu Image Surgical & Dental Implant Center
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United States
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Medical Practices
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1 - 100 Employee
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Digital Marketing Manager
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Jun 2019 - Jan 2023
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Insurance Coordinator
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Oct 2018 - May 2019
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Inspira Marketing Group
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United States
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Advertising Services
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100 - 200 Employee
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Activation Director, West Region
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2015 - 2018
Launched $50 million National program comprised of 220 On Premise Specialists across 40 markets. Managed field execution network responsible for the DIAGEO client, which encompassed 50+ field employees executing across 7 states. Acted as the strategic link between sales and marketing departments, providing functional leadership to evolve On Premise business model and drive impactful, sustainable long-term growth. Developed annual business plan to ensure achievement of DIAGEO plan by translating National objectives into regional goals; increased brand awareness and drove trial of DIAGEO’s core brands amongst millennial consumers. Show less
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BFG Agency
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Advertising Services
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100 - 200 Employee
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Account Supervisor
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2014 - 2015
Drove brand strategy and growth through development/execution of targeted marketing campaigns, while managing key relationships with client brand teams, partner agencies, and internal team members. Led cross-functional group in design and implementation of below the line (BTL) strategies to capture consumer interest. Direct end-to-end project management, served as client liaison and ensured delivery of budgets, timelines, and quality standards. Created briefs, schedules, project reports, and KPI reports. Launched new field programs and provided key players with training materials. Show less
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TEAM Enterprises
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United States
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Advertising Services
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700 & Above Employee
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Account Supervisor
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2009 - 2014
Oversaw client management and communications, interpretation of brand strategy; appropriate consumer targeting, creative briefing development and approval process, program budgeting and timelines, program measurement; evaluation, modification and enhancements, reporting; competitive insight and analysis, training, managing the creative aspects of experiential events and on and off-premise programming.
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Team Brand Specialist
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2007 - 2009
Established and maintained key accounts in South Florida to represent Bacardi’s premium brand portfolio. Partnered with distributors to maximize account sell-ins, promotional campaigns, menu placement programs & new product launches, while assisting client's sales team in attaining their sales goals. Executed promotions and special events in on-premise and non-traditional channels. Hired, managed, and trained a team of more than 20 Promotional Specialists on Bacardi’s portfolio.
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Premier Beverage Company
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Beverage Manufacturing
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300 - 400 Employee
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Account Development Specialist
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2009 - 2009
Maximized the sales and marketing of Bacardi USA and Brown-Forman brands to a targeted account base through effective planning, selling, merchandising and communication that permits achievement of company and supplier sales and marketing objectives. Maximized the sales and marketing of Bacardi USA and Brown-Forman brands to a targeted account base through effective planning, selling, merchandising and communication that permits achievement of company and supplier sales and marketing objectives.
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Education
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Florida State University
Bachelor of Science - BS
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