Experience

BAYO

• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Intern

  • Jun 2023 - Present

  Bayo is one of the Philippines’ most successful fashion brands, with their commitment to quality, Filipino, and affordable clothing. Currently, I am working for their sister company, Unica Hija. - Contributed to the upcoming launch of Unica Hija’s new and revamped social media branding and feed through the ideation, conceptualization, and copywriting of Instagram and blogpost content specifically catered towards 21-30 year old women from Class AB - Pitched potential influencers that fit the aforementioned target market - Ideated and pitched in store marketing ideas (Gift With Purchase ideas) to further incentivize product purchases Show less



Kinobi Philippines

• Philippines
• E-Learning Providers

• Marketing and Social Media Intern

  • Aug 2021 - Dec 2021

  Kinobi is a leading South East Asia startup that aims to help students find job opportunities and build their career knowledge. - Researched, copywrote, and designed informative career-related content and captions for Kinobi’s Facebook, Instagram, and LinkedIn accounts - Shifted content and design direction to be more tailored to the Generation Z audience of Kinobi, resulting in an overall increase in the exposure and engagement of Kinobi’s social media from estimated numbers of 600 page likes to 13,000 and an average of 50 post reactions (from 10) on Facebook - Generated viral content, specifically on Facebook, resulting in estimated organic numbers of 10,000+ post reactions, 20,000+ shares, and over 1,000,000 in terms of Facebook page reach - Actively participated in weekly company and department-wide meetings wherein I collaboratively worked with the social media team to propose and ideate content and social media marketing strategies - Collaborated with a multicultural team, developing my communication and adaptability skills Show less