Experience

Houston Aeros Hockey Club

• United States
• Spectator Sports
• 1 - 100 Employee

• • Jun 2011 - Present

• • Sep 2009 - Jun 2011

  - Work closely with the Houston Aeros’s corporate partners to cross promote business usingsocial media campaigns and public outreach campaigns.- Update, manage and monitor all social media accounts relevant to the Houston Aeros.- Create marketing campaigns using social media platforms to increase ticket sales and fanparticipation.- Create marketing campaigns using text platforms to increase ticket sales and fan participation.- Create all of the market materials associated with the social media marketing campaigns,primarily using Adobe Photoshop, along with other graphic design programs.- Quadrupled the Aeros’s online users and brought the Aeros from 15th to 3rd for online users in the American Hockey League within a three month period, including to the level of number one AHL team on Twitter.- Manage the email marketing campaign for the Houston Aeros sales staff, consisting of ten Aeros sales representatives.- Operator of our text campaign program, gaining text followers through a number of different promotions.- Operator of the "Houston Aeros Web Chat" service. A service which allows customers browsing our website to instantly talk to a Houston Aeros representative via online chat.- Personal renewal rate for the latest renewal period was 12% above goal and 14% above thecompany average.- Attend home games to personally speak with fans and group ticket holders.- Manage 573 full or partial season ticket accounts.- Up to date on all sports social media policies, including the American Hockey League, theNational Basketball Association, the National Football League and Major League Baseball. Show less



Houston Aeros

• United States
• Spectator Sports
• 1 - 100 Employee

• Development of New Business Account Executive

  • Sep 2009 - Apr 2010

  - Service current group ticket accounts and generate growth through development of relationships with clients. - Responsible for cold calls to generate new ticket revenue. - Broke the record for single day season ticket acquisitions for a first year AE. - Create new relationships with prominent businesses, organizations, and influential individuals and work closely with those entities to sell and promote group and season tickets. - Conceive, plan, and execute special theme nights for Houston Aeros’s home games such as Breast Cancer Awareness Night, Military Night, and the Girl Scout Ice Jam. - Develop professional relationships with current clients to ensure satisfaction and maximize referral leads. Show less



Nappic Communications

• Assistant to the Director of Sales and Marketing

  • Jul 2008 - Feb 2009

  - Counseling customers to match their needs with specific trainings offered. - Event planner for all company conferences and trainings. - Location scouting, attendance confirmation and travel planning for approximately 40 events. - Counseling customers to match their needs with specific trainings offered. - Event planner for all company conferences and trainings. - Location scouting, attendance confirmation and travel planning for approximately 40 events.