Experience

Kitchen Warehouse Australia

• Australia
• Retail
• 1 - 100 Employee

• Marketing & CRM Assistant

  • Sep 2022 - Present

  ▪ Cooperated with the marketing team to integrate email marketing with other digital channels such as retail stores, billboards, and social media for consistent messaging. ▪ Created detailed briefs and email mockups for at least 5 email layouts per week to designers and buyers, and coordinated them with the marketing team. ▪ Assumed the role of CRM Operations Manager during their absence, where I worked under pressure to make last-minute changes to emails as directed by the upper… Show more ▪ Cooperated with the marketing team to integrate email marketing with other digital channels such as retail stores, billboards, and social media for consistent messaging. ▪ Created detailed briefs and email mockups for at least 5 email layouts per week to designers and buyers, and coordinated them with the marketing team. ▪ Assumed the role of CRM Operations Manager during their absence, where I worked under pressure to make last-minute changes to emails as directed by the upper management. ▪ Analyzed campaign data and generated regular reports to measure performance, identify trends, and provide actionable insights to stakeholders. ▪ Designed an email by carefully selecting category features and orders on sale based on top revenue-generating categories, resulting in at least a 10% increase in open rates, at least a 40% increase in click-through rates (CTR), and at least a 30% increase in revenue compared to average KPIs. ▪ Monitored email deliverability, open rates, CTR, and conversion metrics to optimize campaign performance and achieve KPIs. ▪ Conducted A/B testing on subject lines, email content, and call-to-action buttons to optimize engagement and conversion rates. ▪ Organized and tracked the performance of sponsored email banners during campaign periods to ensure even distribution ▪ Contributed to the management and optimization of our campaign segments through Optimizely, a customer data platform, to improve customer engagement and increase revenue. ▪ Supported in implementing marketing automation workflows to nurture leads, onboard new customers, and drive upsells and cross-sells. ▪ Assisted in executing an effective email strategy aligned with overall marketing objectives, including the management of daily and long-term content calendars. ▪ Provided training to the newly hired Marketing Coordinator on marketing and loyalty or promo code-related tasks, as well as advanced Microsoft Excel formulas. ▪ Created and tested dynamic grid product emails.

• E-commerce Product Administrator

  • Jun 2021 - Sep 2022

  ▪ Oversaw the in house brands through working closely with the owner and marketing director, marketing team, content team, digital team, buyers, and the merch team. ▪ Managed loyalty campaigns by creating marketing briefs, allocating tasks to cross-functional teams, and ensuring proper communication across 17 Australia-wide stores. ▪ Ensured campaigns are in sync with the updated delivery dates by coordinating with the buying team on the products' status. ▪ Established, along with… Show more ▪ Oversaw the in house brands through working closely with the owner and marketing director, marketing team, content team, digital team, buyers, and the merch team. ▪ Managed loyalty campaigns by creating marketing briefs, allocating tasks to cross-functional teams, and ensuring proper communication across 17 Australia-wide stores. ▪ Ensured campaigns are in sync with the updated delivery dates by coordinating with the buying team on the products' status. ▪ Established, along with our teams' efforts, accurate product information, product images, and product videos to provide optimum customer experience. ▪ Monitored and assessed products as they get pushed on the e-commerce platform; assured it appeared on search and their respective product categories. ▪ Researched and shared trend knowledge with the team by bringing them up on meetings, and organizing and uploading materials to Asana and Google Rooms. ▪ Organized and made sense of data from the information gathered from Netsuite, Google Sheets, or Semrush, ▪ Worked with the CRM Coordinator to assist in monitoring and managing email newsletters, email performance, and daily subscriptions ▪ Co-create product description guidelines along with the copywriters by homogenizing the writing style and format. ▪ Increased team productivity by creating Excel formulated templates for the merch team. ▪ Written and updated blogs with captivating and SEO-driven copy for an Australian audience. ▪ Performed SEO and content research for the content team’s weekly product description tasks.



MapleTree Media Pte Ltd

• Book and Periodical Publishing
• 1 - 100 Employee

• Beauty Journalist (Copywriter)

  • Mar 2021 - Jun 2021

  Singapore ▪ Consistently hit the first page in Google by writing descriptions using keywords. ▪ Set trends in Malaysia and Singapore through consecutive research and targeting. ▪ Increase sales through research-based product reviews and storytelling.



Claire Delfin Media

• Marketing Intern

  • Aug 2018 - Jan 2019

  Philippines ▪ Proposed the website layout and helped strategize the journalist-commerce project. ▪ Managed the social media account and increased views to more than 100% ▪ Maintained the website by carefully constructing content based on SEO, and editing articles. ▪ Assist in the Coffee Book Project featuring Siargao Destinations.

• Script Writer

  • Aug 2018 - Jan 2019

  Philippines ▪ Lead the overall creative direction of the project. ▪ Written the script for the Babaylan Sorcery Project. ▪ Designed the character’s personality and contributed to the end look of the design. ▪ Researched the Pre-Hispanic History, Culture, and Geography of the Philippines.



ALTUS Digital Capital

• Philippines
• Capital Markets
• 1 - 100 Employee

• Business Development Specialist Intern

  • Jul 2017 - Jan 2018

  Philippines ▪ Assist with communicating with the merchants and potential clients. ▪ Generated leads through Social Media Ads (Facebook, Twitter, & Instagram). ▪ Filtered leads for Beauty Bubble’s, formerly iamClaire, e-commerce platform. ▪ Created and edited automated website messages for Beauty Bubble. ▪ Formulated the product description pattern and newsletter write-ups for Beauty Bubble.



Ardent Communications

• Philippines
• Public Relations and Communications Services
• 1 - 100 Employee

• Digital Marketing Intern

  • Jul 2017 - Jul 2017

  ▪ Assist in managing client's social media image. ▪ Assist in mobilizing the top 1000 IT Companies for a convention. ▪ Managed and updated company database of top companies.