Experience

Hudson Community Enterprises
• United States
• Technology, Information and Internet
• 1 - 100 Employee
• Marketing Director

  • Jul 2021 - Present


NJO Solutions

• United Kingdom
• Construction

• President & CEO

  • Aug 2019 - Present

  Marketing Services, including public relations, website design, marketing collateral, original content creation and public affairs consulting. Marketing Services, including public relations, website design, marketing collateral, original content creation and public affairs consulting.



Choose New Jersey, Inc.

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Chief Marketing Officer

  • Mar 2015 - Jul 2019

  Nikki Ouellette is the Chief Marketing Officer for Choose New Jersey, Inc., an independently funded and operated 501(c)(3) nonprofit organization charged with encouraging economic growth throughout the state of New Jersey with a focus on making the state’s most distressed cities engines for growth and opportunity. She is responsible for overseeing all marketing and communications activities, including advertising, public relations and event planning. Nikki Ouellette is the Chief Marketing Officer for Choose New Jersey, Inc., an independently funded and operated 501(c)(3) nonprofit organization charged with encouraging economic growth throughout the state of New Jersey with a focus on making the state’s most distressed cities engines for growth and opportunity. She is responsible for overseeing all marketing and communications activities, including advertising, public relations and event planning.



NJEDA

• Banking
• 1 - 100 Employee

• Director of Marketing and Policy

  • Oct 2010 - Mar 2015

  Manage EDA marketing strategies and sales support vendor contract in coordination with EDA Communications Staff, and with Partnership for Action (including Choose NJ and the Business Assistance Center). Activities include creation of all collateral marketing materials, website management (including industry-specific landing pages), ad placement, e-blasts, and sales support budget management. Activity in late 2012 and 2013 included contract management of $25 million Post-Sandy tourism campaign ("Stronger than the Storm") aimed at bringing visitors to NJ's most impacted areas on the Jersey Shore. Manage legislative/regulatory staff and tracking of all policy activity related to EDA, including federal initiatives. Activities including oversight of all legislative annual reports, legislative inquiries, legislative bill tracking, and rules promulgation. Manage product development staff/activities, including market research, inter-agency product coordination (BPU/DEP shared programs), coordination of product launch/enhancement (including staff communication/training, website updates, online application updates), and product retirement activities. Focus in 2013 included development of Stronger NJ Business grants/loans that provided financial support to Sandy-impacted businesses. Manage product-related Knowledge Management initiative (Sharepoint), ensuring EDA staff has access to information/activity related to EDA product information.



NJ Economic Development Authority

• Director of Public Affairs

  • Sep 2006 - Oct 2010

  Manage media relations staff and Governor’s Office requests, including press event planning, event briefings, and daily and weekly reports on State successes for joint submission by EDA to the Governor and Lt. Governor and their senior staff. Manage EDA marketing strategies in coordination with Partnership for Action (including Choose NJ and the Business Assistance Center) Oversight of EDA event coordination, including budget management and ethics compliance activity; Oversight of EDA activity metrics tracked weekly, monthly and annually for use in reports, including monthly CEO Report to the EDA Board, weekly report to Governor’s Office, legislative annual reports, quarterly staff meetings, and EDA Board retreat, among others. Manage legislative/regulatory staff and tracking of all policy activity related to EDA, including federal initiatives. Oversight of all constituent mail sent to EDA by the public, or referred by the Governor’s Office of Constituent Relations.



New Jersey Economic Development Authority

• Financial Services
• 200 - 300 Employee

• Assistant Director of Marketing and Policy

  • Feb 2004 - Sep 2006

  Managed media relations and oversaw preparation of EDA annual reports. Management of legislative staff and tracking of all legislative activity related to EDA. Continued as chief liaison to Governor’s office on press inquiries, events, and policy initiatives involving legislation. Managed media relations and oversaw preparation of EDA annual reports. Management of legislative staff and tracking of all legislative activity related to EDA. Continued as chief liaison to Governor’s office on press inquiries, events, and policy initiatives involving legislation.



New Jersey Economic Develoment Authority

• Financial Services
• 200 - 300 Employee

• Communications/Legislative Officer

  • Aug 2001 - Feb 2004

  Media relations related to EDA projects and initiatives, including the writing/pitching of press advisories and releases, drafting of talking points, as well as the coordination of all EDA-related press events, conferences, and photo-opportunities with Governor’s Office. Tracking of all legislative activity related to EDA, including preparation of memoranda to Governor’s Counsels Office and Legislators and staff regarding EDA position. Preparation of EDA Annual Reports Coordination of Camden ERB marketing, press outreach, and Technical Advisory Committee report Design of EDA marketing materials, including brochures, handouts, and event invitations Preparation of reports to the Governor’s office, including monthly Briefing Book and ERB update, weekly Business Issues Clearinghouse, Cabinet schedule, and “Daily Memo” detailing EDA media activity



New Jersey Senate

• United States
• Legislative Offices
• 1 - 100 Employee

• Communications Specialist

  • Apr 1997 - Jul 2001

  Media relations for the 24 members of the New Jersey Senate Republican Majority, including the writing of press releases, press statements, speeches, constituent letters, floor statements, op-eds, letters-to-the editor. as well as the coordination of press conferences and photo-opportunities. Special Events Coordination, including the 1999 State of the State, the 1999 Budget Message, and the Senate’s Reorganization Ceremony in 1998. Media relations for the 24 members of the New Jersey Senate Republican Majority, including the writing of press releases, press statements, speeches, constituent letters, floor statements, op-eds, letters-to-the editor. as well as the coordination of press conferences and photo-opportunities. Special Events Coordination, including the 1999 State of the State, the 1999 Budget Message, and the Senate’s Reorganization Ceremony in 1998.



Financial World Magazine

• United Kingdom
• Banking

• Advertising Coordinator

  • Sep 1996 - Apr 1997

  Contributed to the development of sales presentation, proposals and media kits. Staff assistant to ad sales representatives, coordinating their efforts through correspondence and promotional mailings to clients and potential clients, and arrangement of travel plans, meetings and special event planning, expense management, on-line research. Contributed to the development of sales presentation, proposals and media kits. Staff assistant to ad sales representatives, coordinating their efforts through correspondence and promotional mailings to clients and potential clients, and arrangement of travel plans, meetings and special event planning, expense management, on-line research.



Syracuse University News Services

• Student Writer, Clerk, Media Liaison

  • 1992 - 1996

  • Contributed articles to The Syracuse Record, Newhouse Network, and The Syracuse Magazine, as well as compiled the University’s Expert Sourcebook. • Wrote University public service announcements for radio, along with press releases for print and broadcast media. • Contributed articles to The Syracuse Record, Newhouse Network, and The Syracuse Magazine, as well as compiled the University’s Expert Sourcebook. • Wrote University public service announcements for radio, along with press releases for print and broadcast media.



CNN

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Intern

  • Jun 1994 - Aug 1994

  Edited tapes for promotional use around the world. Edited tapes for promotional use around the world.



Ocean County Observer

• United States
• Writing and Editing

• Reporter Intern

  • May 1992 - Aug 1992

  Covered municipal government and Ocean County Court proceedings, along with feature story writing. Covered municipal government and Ocean County Court proceedings, along with feature story writing.



Asbury Park Press

• Newspaper Publishing
• 400 - 500 Employee

• Reporter Intern

  • Oct 1990 - Aug 1991

  Features and news brief writing, police blotter, obituaries, birth announcements, wedding and divorce announcements. Features and news brief writing, police blotter, obituaries, birth announcements, wedding and divorce announcements.