Experience

Master Dynamic Ltd

• Hong Kong
• Nanotechnology Research
• 1 - 100 Employee

• Head of Corporate Strategy & Marketing

  • Sep 2017 - Present

  Master Dynamic Limited is a Hong Kong conglomerate funded technology company specialized in engineering and developing artificial intelligence solutions for smart retail, smart city, blockchain and IoT segments. Key products include facial detection, people counting and automatic profiling, nano-marking for anti-counterfeit purpose, big data analytics for skin disease diagnostic purpose. Key Responsibilities: Strategy & Planning • Develop strategies for client engagement, product positioning and marketing. • Discover ways and tools for growing markets and clienteles. • Scout for competitive and market trends for long term strategic development in product and service offering, market positions and partnership channels. Build and Nurture Culture • Persuade and influence team dynamics, promote agile work culture. • Accelerate project progress and hit for low hanging fruits. Sales & Marketing • Lead and develop strategic partnership with key clientele in luxurious market, city planning and Government smart city projects. • Define and develop marketing plan for launching product and service to capture market potentials in AI and Blockchain and IoT segments. Executive Communications • Develop and facilitate creation of presentation deck and lead the creative team to come up with video and marketing collateral for pitching purpose. • Develop internal and external communications for senior leads, including keynotes, talking points, interviews and other written communications. • Support the team to develop integrated communications strategies which cover reputation and issue management, media relations and special communications projects • Build stakeholders relationship with advocacy groups and industry bodies. Show less



BASF

• Germany
• Chemical Manufacturing
• 700 & Above Employee

• Senior Manager, Communications, Care Chemicals Asia Pacific

  • Apr 2013 - Mar 2016

  - Plan marketing communication activities to support product and new concept launches, opening of technical centers and production plants, organize technical seminars, trade fairs & exhibitions, develop advertising campaigns.- Develop digital and social media campaigns for consumer education and to support pull marketing strategies. - Evaluate and facilitate co-branding alliances with key stakeholders.- Advise and implement employee engagement programs to promote corporate values, strategic themes and to nurture desired behaviors- Support management message development and delivery.- Responsible for the coordination of crisis communications, change management, issues management and make sure consistent messages across the region. - Create platform and topics to stir up business dialogues on strategic alliance for customer engagement purpose. Show less

• Manager, Communications, Care Chemicals Asia Pacifc, BASF Asia Regional Headquarters Ltd

  • May 2008 - Mar 2013

  - Public Relations, Issues & Event Management - Foster good working contacts with trade media.- Coordinate briefing documents for media interviews- Writing top management speeches and news releases- Organize media events and inauguration ceremony- Responsible for employee communication and employee management, advocate creativity, collaboration, market focus and consultative engagement concept for the group.



Schneider Electric

• France
• Automation Machinery Manufacturing
• 700 & Above Employee

• Assistant Marketing Manager

  • Nov 2004 - Mar 2008

  - Create advertising and promotion campaign for Asia regions. - Partner with leading media for long term public relations objectives; maintain ongoing media exposure - Implement branding and channel marketing strategy. - Assist the brand rejuvenation campaign, fully responsible for the implementation of company’s re-branding strategy - Produce base creative (TVCs, print ads, websites, online ads) and assisting and leading country offices for implementation and securing branding consistency throughout Asia regions. - Manage regional search engine optimization for 7 key brand websites. - Drive interactive marketing for the group including digital sales kits. - Manage SEO for group websites and producing regular report for media performance evaluation. - Responsible for loyalty program for regional offices and implementation planning for country offices. - Organize internal events for annual senior management business forum. Show less



Grey Worldwide

• Account Manager

  • Jul 2002 - Nov 2004

  Business development, recommend communication strategies, Identify, negotiate, motivate and monitor project partners, project management and client servicing, scouting new communication tactics.

• Account Executive

  • Jul 2000 - Jun 2002